Innovup
- Company typePrivate
- Founded2020
- HeadquartersAriana, Tunisia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Innovup firmographics
Firmographics- Name
- Innovup
- Legal name
- Innovup
- Website
- https://innovup.com.tn
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Innovup industry classification
Industry- Product category
- IT Services & Custom Software Development
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Graphic Design Services (541430)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
Keywords
Where Innovup is headquartered
LocationHeadquarters
- HQ city
- Ariana
- HQ country
- Tunisia
- HQ region
- Africa
Offices1 record
Markets served
Innovup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Software Development Services: Custom software development including web applications, mobile applications, and embedded systems. Revenue generated through project-based engagements and ongoing maintenance contracts.
- Technology Innovation Consulting: Development of innovative solutions in the field of New Information Technologies
- Maintenance and Support Services: Preventive maintenance, infrastructure management, 24/7 hotline and assistance, on-site intervention and remote support, and supervision services
- Digital Design Services: Digital design creation including logos, video editing, flyers, banners, letters, and custom sliders
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Innovup product offering
Product offeringCore offering
Innovup is a Tunisian IT services startup that develops innovative and intelligent applications (web, mobile, and embedded/IoT) with high added value for citizens, participates in the digitalization and innovation programs of Tunisian public administration, and delivers accompanying maintenance, hosting, and digital design services. The company operates as a professional services firm delivering custom software, technological innovation consulting, preventive maintenance and infrastructure management (infogérance), 24/7 hotline and on-site/remote support, and digital design (logos, video editing, flyers, banners, letters, custom sliders).
Product overview
Innovup is a Tunisian startup operating as a professional services firm rather than a software product company. Its core offering consists of four service categories: (1) Software Development — building innovative mobile, web, and embedded applications; (2) Technological Innovation — developing solutions in new information technologies; (3) Maintenance and Support — preventive maintenance, hosting, 24/7 hotline, remote support, and site interventions; and (4) Digital Design — creating logos, video editing, flyers, banners, letters, and custom sliders. The company serves citizens, Tunisian government administration modernization programs, and African markets. No distinct named software products or modules were identified; all offerings are delivered as professional/outsourced services rather than packaged software products.
Differentiator
Problem solved
Functional benefit
Brands
- ELectroPlus: A sub-brand operating under innovup.com.tn domain, appears to be related to electroplus.innovup.com.tn.
Products and services
- Développement informatique (Software Development Services)
Companies that use Innovup
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Innovup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Innovup partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- ElectroPlusminorClient and project collaboration - Innovup developed and maintains the ElectroPlus e-commerce platform (electroplus.innovup.com.tn)
- ISG (Institut Supérieur de Gestion)minorClient partner - Innovup provides website development services to ISG government institution
- SocogesminorClient partner - Innovup provides social management system solutions to Socoges
- ISFC (Institut Supérieur des Etudes Fiscales et Comptables)minorClient partner - Innovup provides website development services to ISFC educational institution
- EnedixminorTechnology partner collaboration with French technology company Enedix
- Data Network SolutionsminorTechnology partner collaboration with French company Data Network Solutions
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Innovup competitors and assessment
Company assessmentRegional players
- BBD (Software Development): A South Africa-based custom software development and digital transformation consultancy delivering application development, integration, and maintenance services. Comparable as an emerging-market IT services firm focused on enterprise and public-sector modernization.
- Wezom: An Egyptian software development agency offering web, mobile, IoT, and design services primarily to North American and European clients. Comparable in scope and delivery model, with similar emerging-market cost structure and operating geography (North Africa).
- Vermeg: A larger Tunisia-based software and IT services firm serving financial services and government. Comparable as a homegrown Tunisian vendor scaling digital services to enterprise and public-sector clients, but operating at much greater scale.
Direct peers
- PixelCrayons: A custom web, mobile, and IoT development agency offering design, development, and 24/7 maintenance services. Directly comparable in service mix and project-based professional services model, though serving global SMB/mid-market clients.
- Simform: A custom software development agency delivering web, mobile, cloud, and IoT solutions with ongoing support. Comparable across the same service lines (software development, innovation consulting, maintenance) and in serving external clients on a project basis.
- Itransition: A software development and IT services company delivering web, mobile, IoT, and enterprise integration solutions. Overlaps with Innovup on custom development, maintenance, and digital transformation projects for enterprise and public-sector clients.
Broad incumbents
- Accenture: Global IT services and consulting giant that delivers large-scale digital transformation, including government and public-sector modernization programs. Comparable at the capability level (IT consulting, systems integration, application development) but operates at vastly larger scale and scope.
- Infosys: Global IT services and digital transformation firm with strong presence in application development, maintenance, and public-sector digitalization. Comparable in service mix (development, maintenance, consulting) as a scaled reference point for the same IT services category.
- Thoughtworks: A global technology consultancy delivering custom software, digital platforms, and modernization for enterprise and government clients. Comparable in delivering application innovation and digital transformation as a professional services firm.
Emerging players
- Scalefocus: A mid-sized software engineering and digital transformation firm from Central/Eastern Europe delivering custom software, cloud, and managed services. Comparable in custom software development and managed support offerings for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Innovup social profiles
Digital presenceInnovup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovup leadership team
Management profileNumber of profiles
Profiles1 record
Innovup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovup
What does Innovup do?
Innovup is a Tunisian IT services startup that develops innovative and intelligent applications (web, mobile, and embedded/IoT) with high added value for citizens, participates in the digitalization and innovation programs of Tunisian public administration, and delivers accompanying maintenance, hosting, and digital design services. The company operates as a professional services firm delivering custom software, technological innovation consulting, preventive maintenance and infrastructure management (infogérance), 24/7 hotline and on-site/remote support, and digital design (logos, video editing, flyers, banners, letters, custom sliders).
Is Innovup a public or private company?
Innovup is a private company. It is classified as unknown and is currently operating.
When was Innovup founded?
Innovup was founded in 2020. It employs 1 to 10 people.
Where is Innovup based?
Innovup is headquartered in Ariana, Tunisia, in the Africa region.
How does Innovup make money?
Four revenue lines are on record. Software Development Services are the primary driver. The others are technology Innovation Consulting, maintenance and Support Services and digital Design Services.
Who are Innovup's main competitors?
Regional players on record are BBD (Software Development), Wezom and Vermeg. Direct peers are PixelCrayons, Simform and Itransition. Broad incumbents are Accenture, Infosys and Thoughtworks. Scalefocus is listed as an emerging player.
Does Innovup have an API?
No public API is recorded for Innovup.
What industry is Innovup in?
Innovup's product category is IT Services & Custom Software Development. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 541511 and its SIC code is 7373.