What Educon does

Educon (株式会社エデュコン) is a Tokyo-based, privately-held Japanese company founded in 2018 that specializes in the production and digital transformation of educational content for schools, publishers, cram schools and preparatory schools. Its work covers the full content lifecycle: planning, writing, editing, illustration (Adobe Illustrator/InDesign), proofreading, entrance examination question creation and third-party verification, and in-house video production at a dedicated studio capable of more than 3,000 videos per year. The company also operates Palette LMS (パレットLMS), a proprietary Learning Management System for video distribution and student tracking, and provides HTML5/SCORM-compliant digital textbook authoring, custom education system development (student management, course reservation, e-learning), and dedicated education and IT consulting services.

The business operates on a professional services model: project-based, quote-driven pricing across multi-year engagements, with revenue split across three pillars: learning materials production (text and print), video content production, and education IT consulting / system development. Go-to-market is sales-led and primarily domestic Japanese, with the website, phone, free consultations/estimates, downloadable brochures, and a growing sales partner recruitment channel. The customer base spans at least 500 educational content production clients, 300+ education IT content clients and 100+ education consulting clients, with named engagements including medical and university entrance preparatory schools and a textbook publisher producing 1,000+ videos for GIGA school program revisions.

Within the Japanese education services market, Educon positions itself as a vertically specialized one-stop shop, combining editorial, illustration, video, digital authoring, and IT consulting in a single delivery model. The company claims to be Tokyo's largest education-focused production firm by volume. Visible moats include domain expertise from former teachers and tutors, the in-house studio infrastructure, accumulated production workflows at scale, and the Palette LMS platform. The company has no disclosed revenue, headcount, outside investors, or parent entity, and operates primarily from a single Akasaka, Minato-ku headquarters serving the Kanto region.

Name

Educon

Legal name

株式会社エデュコン

Website

https://educon.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Tokyo-based Educon (エデュコン) produces educational content and digital learning materials — textbooks, exam questions, video lessons, and digital textbooks — for Japanese publishers, schools, cram schools, preparatory schools, and EdTech firms, and also operates its own Palette LMS and provides education IT consulting.

Ownership category

akta.pro rank

Product category

Education Content Production Services

NAICS

Educational Services (61), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

Keywords

• Educational content production
• Textbook publishing services
• Video content production
• E-learning development
• Education consulting

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Educational Content Production Services: Project-based professional services for creating educational materials including textbooks, video content, digital教材, and exam questions. Revenue generated through one-time project fees based on scope, volume, and complexity of content production.
2. Education Consulting Services: IT consulting and education consulting services including marketing strategy, web strategy, and system development for educational institutions.
3. Education System Development: Custom software development for education including LMS, student management systems, and educational applications. May include ongoing maintenance and support contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Educon provides end-to-end educational content production services for publishers, schools, cram schools, preparatory schools, and corporate training organizations. The company produces textbooks, exam questions, video lessons, e-learning materials, and digital textbooks, and also develops its proprietary Palette LMS, custom education systems, and offers education and IT consulting services.

Product overview

Educon operates as a comprehensive education content and IT consulting company offering three core service pillars: (1) Learning Materials Production, (2) Video Content Production, and (3) Education IT Consulting. Under these pillars, the company provides specialized services including elementary through university-level textbook and exam content creation, civil service exam materials, corporate training materials, video production with in-house studio capabilities, the proprietary Palette LMS platform, digital textbook authoring (HTML5/SCORM), AI training data and CBT question production, entrance examination verification services, and IT/education consulting. The company serves publishers, schools, tutoring companies, corporations, and EdTech businesses with both individual services and integrated one-stop solutions.

Differentiator

Problem solved

Functional benefit

Brands

• パレットLMS: A proprietary LMS (Learning Management System) developed by Educon for schools and corporate training, covering a wide range of educational institutions and companies.

Products and services

• Learning Materials Production End-to-end production of learning materials and content for publishers, schools, tutoring companies, and corporate training programs, including textbooks, exam questions, practice tests, and supplementary materials across all education levels.
• Video Content Production Production of educational video content including teaching videos, e-learning materials, promotional videos, animation-based digital content, and lecture content, delivered from in-house studios.
• Palette LMS (パレットLMS) Self-developed Learning Management System for schools and corporate training that provides video distribution, student management, and educational application development capabilities.
• Education System Development Custom software development services for educational institutions, including e-learning systems, student management systems, course reservation systems, and educational applications with optional ongoing maintenance and support.
• Education Consulting Consulting services tailored for the education industry including marketing strategy, web strategy, kindergarten and nursery school consulting, tutoring school consulting, medical school prep consulting, and corporate training consulting.
• IT Consulting IT consulting using PDCA cycle methodology, covering access analytics, search demand research, competitive analysis, and KPI achievement reporting for educational organizations.
• Digital Textbook Authoring Digital textbook authoring service that integrates video, audio, and image materials into tablet-based digital textbooks using HTML5 and SCORM-compliant standards for LMS integration.
• Education Data Set Production AI/ML training data creation and CBT question production including annotation, difficulty adjustment, and structured data delivery in CSV/JSON formats for educational technology and certification use cases.
• Entrance Exam Verification Pre-examination and post-publication verification services to identify errors, typos, and compliance issues with curriculum standards, conducted by subject matter experts.
• Editing, Illustration, and Proofreading Editing, illustration, proofreading, and printing services for learning materials using Adobe Illustrator and InDesign, including print-ready data preparation for publishers and educational institutions.

Quantifiable outcome

• 500+ educational content production clients served
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Benesse: Large Japanese education-services group covering correspondence education, digital learning, and school services. Overlaps with Educon on educational content and digital services but addresses the market through its own platforms rather than as a production partner.
• Toppan: Major Japanese printing and digital-media conglomerate with a sizable education-information division producing digital textbooks, learning content, and ICT services for schools — directly overlapping with Educon's digital authoring and content production offerings, but at far greater scale and breadth.
• Dai Nippon Printing (DNP): Large Japanese printing and information-communications group with an education-and-public-services business covering digital textbooks, learning platforms, and educational content. Competes with Educon for publisher and school digital-textbook mandates, especially under Japan's GIGA School initiative.

Emerging players

• Surala Net (すららネット): Japanese EdTech company operating the Surala adaptive-learning platform with internally produced digital curriculum for schools and cram schools. Comparable to Educon's digital authoring and Palette LMS businesses, but as a product company rather than a production service.
• Asahi Gakusei Shimbun (manaba): Provider of the widely adopted manaba learning management platform in Japan, serving universities and increasingly K-12 and corporate learners. Closest functional analog to Educon's Palette LMS within the Japanese market.

Direct peers

• Tosho Printing (図書印刷): Specialized educational printer and digital-content producer serving textbook publishers and schools with printed and digital learning materials. Comparable in production workflow and customer base (publishers and ministries of education) to Educon.
• Gakken Holdings: Diversified Japanese educational publisher producing textbooks, learning materials, video courses, and digital educational content. Operates a vertically integrated content stack that mirrors Educon's combination of textbook, video, and digital production.
• Tokyo Shoseki: Major Japanese K-12 textbook publisher that also develops supplementary and digital learning materials. An Educon customer-side analog that also competes for content-production mandates, particularly around entrance-exam and school-grade content.
• NHK Educational (NHKエデュケーショナル): Subsidiary of NHK producing educational video content, e-learning, and school-distributed programming in Japan. Comparable to Educon's video-content production pillar for schools, broadcasters, and educational publishers.

Regional players

• Uchida Yoko (内田洋行): Japan-focused supplier of ICT and EdTech solutions, including LMS and educational platforms for K-12. Competes most directly with Educon's Palette LMS and systems-development service line in the Japanese school market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/educon10021
• YouTubeyoutube.com/@educon_edu
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educon