ICAI Icelandic Center for Artificial Intelligence

What ICAI Icelandic Center for Artificial Intelligence does

ICAI Icelandic Center for Artificial Intelligence is a privately held Icelandic company (ehf.) headquartered in Reykjavik that operates an artificial intelligence education and advisory center. It was founded by Vicente Carro, who brings over 25 years of technology industry experience including prior roles at RVX and CCP Games (the studio behind EVE Online). The organization serves business leaders, professionals, organizations, and AI startups with educational programming, consulting services, and keynote speaking. Its primary stated market is Iceland, with claimed international reach.

The company's core offerings span an Executive Master in Artificial Intelligence program (a 100% online, five-month course with 14 lecturers, requiring roughly five hours per week and priced at 1,200,000 ISK), tiered consulting engagements ranging from advisory sessions (200,000 ISK) to mid-project work (3,000,000 ISK and up) and full implementation projects (10,000,000 ISK and up), on-site corporate education and training, and keynote presentations starting at 250,000 ISK. The organization has also incubated two proprietary B2B startup ventures: AnimeGensys (animegensys.com), which builds AI pipelines for the traditional animation industry, and Snotra Solutions (snotrasolutions.com), a sustainability-focused AI initiative.

The business model combines high-ticket education tuition, project-based consulting fees, and emerging B2B revenue from its incubated venture portfolio. The organization has temporarily paused its public education programs to concentrate resources on scaling these startups, and the Executive Master program has been postponed to 2026. It maintains partnerships with Hugviti Innovation Center, Thinkific, Abler, and Squarespace. No funding rounds, parent company, revenue figures, or named enterprise customers are publicly disclosed.

Name

ICAI Icelandic Center for Artificial Intelligence

Legal name

Icelandic Center for Artificial Intelligence ehf.

Website

https://icai.is

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

ICAI is an Icelandic AI education and advisory center pivoting to incubate B2B AI startup ventures, including proprietary pipelines for the animation industry and a sustainability initiative, serving business leaders and organizations primarily in Iceland.

Ownership category

akta.pro rank

Product category

AI Consulting and Education Services

NAICS

Educational Support Services (61171), Computer Training (61142), Professional and Management Development Training (61143)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• AI consulting services
• Executive AI education
• AI startup incubation
• Generative AI training
• Applied artificial intelligence

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Consulting Services: Customized consulting services for organizations to introduce AI, including mid-project consultations and full implementation projects
2. Educational Programs: Fee-based AI courses and the Executive Master in Artificial Intelligence program for business leaders and professionals
3. Advisory Sessions: 90-120 minute AI insight sessions for strategic planning of AI initiatives
4. Keynote Speaking: AI keynote speakers provided for organizational events

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ICAI is an AI education, consulting, and incubation center that sells executive AI education (Executive Master in Artificial Intelligence), AI advisory and consulting services (Insights sessions, mid-project consultations, full implementation projects), on-site corporate AI training, AI keynote speaking, and an AI startup incubation program developing proprietary AI pipelines for the animation industry and a sustainability initiative.

Product overview

ICAI Icelandic Center for Artificial Intelligence operates as an AI education and advisory center offering a portfolio of programs and services. The core offering is the Executive Master in Artificial Intelligence, a 100% online executive education program. Supporting services include AI advisory sessions, mid-project consultation, consulting projects, and on-site AI education and training for organizations. Additionally, ICAI operates as an AI incubator supporting startup ventures developing proprietary AI technologies for industries including animation and sustainability. The company also provides keynote speakers for AI events.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Master in Artificial Intelligence A 100% online, 5-month executive education program for business leaders covering AI strategy, implementation, team-building, and AI leadership, delivered with 14 world-class lecturers and no coding requirement. Priced at 1,200,000 ISK with flexible Abler payment plans up to 5–6 months.
• AI Insights Advisory Sessions 90–120 minute advisory sessions that guide companies in strategically planning and focusing their AI initiatives. Priced at 200,000 ISK per session.
• Mid-Project AI Consultation Tailored advisory engagements for organizations with ongoing AI projects to ensure successful development, implementation, and delivery. Starting at 3,000,000 ISK per project.
• AI Consulting Projects Full-scope, customized consulting services to help organizations introduce AI into their operations, including identifying AI needs and delivering specific solutions. Available in Iceland and internationally. Starting at 10,000,000 ISK per project.
• On-site AI Education and Training Customized AI education programs delivered on-site or remotely for organizations, ranging from Generative AI for creative teams to AI fundamentals and strategy for executives. Tailored to organizational needs.
• AI Keynotes Speaking Keynote speakers provided for AI-focused organizational events. Starting at 250,000 ISK, with an hourly rate option available.
• AI Startup Incubation Incubation support for AI startups, including development of proprietary AI pipelines for the animation industry and a sustainability initiative, targeting B2B sector deployment. Currently the primary focus of ICAI.
• Image Generation with Generative AI Course An introductory course on image generation using Generative AI. Priced at 60,000 ISK (reducible to 6,000 ISK via Union Training Grants), payable in up to 3 installments.
• Advanced Image Generation with Gen AI (ComfyUI) Course

Quantifiable outcome

• 90% reimbursement available through Union Training Grants for eligible members
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Hafnarfjörður Innovation Center (Hugviti)coreStrategic or Co-development PartnerOngoing collaboration for AI education programs including AI for teachers courses, introductory AI sessions, and Generative AI for Kids. Hugviti is Hafnarfjörður's local innovation center providing venue and support for in-person educational initiatives.
• ThinkificsupportingTechnology or IntegrationEducation platform partner used for delivering online courses and educational programs. Listed as one of the third-party service providers in the privacy policy.
• AblersupportingTechnology or IntegrationPayment processing partner enabling flexible payment plans for educational programs, allowing customers to spread payments across up to 6 months.
• SquarespacesupportingTechnology or IntegrationWeb hosting service provider for ICAI's website platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coursera: Coursera is a large online education marketplace partnering with universities and companies to deliver AI and tech courses. It overlaps with ICAI's short courses and Executive Master model but operates at much greater scale and breadth.
• Bain & Company (AI practice): Global management consultancy with a dedicated AI and analytics practice serving enterprise clients. Comparable to ICAI's high-ticket AI consulting engagements (3-10M ISK) at far greater scale and breadth.
• 2U: 2U partners with universities to deliver online degree and executive programs, including tech and data-related content. It is comparable as a broader incumbent in the online executive and professional education space ICAI addresses.

Direct peers

• General Assembly: General Assembly provides short-format, fee-based technology and AI training for professionals and corporate teams. It mirrors ICAI's model of combining individual courses, executive-level programs, and on-site corporate training.
• Simplilearn: Simplilearn offers professional certification and bootcamp-style training in AI, data science, and emerging tech. It is comparable to ICAI in delivering applied, fee-based AI upskilling for working professionals.
• Udacity: Udacity provides online AI and technology training programs, including nano-degrees and executive-level offerings. It competes for the same learner persona (business leaders seeking applied AI education) as ICAI's Executive Master.
• DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI offers AI education programs and short courses for professionals and business leaders. It is the closest direct comparator to ICAI's Executive Master in AI and short-course portfolio in terms of audience and content focus.

Others

• Tegus (by AlphaSense): Not a direct competitor, but relevant adjacent — AI-focused research and expert-call platforms serve a similar audience of executives making AI investment and adoption decisions as ICAI's Executive Master targets.

Regional players

• NTNU (Norwegian University of Science and Technology) – AI continuing education: NTNU offers AI and data science executive and continuing education programs in the Nordic region. It is a regional peer serving the same Nordic business-leader audience as ICAI from a larger university-backed platform.

Emerging players

• Instituto de Inteligencia Artificial: Spain-based AI education provider where ICAI's founder obtained his Executive Master in AI. It is comparable as a smaller AI executive education player with a similar B2B and professional-learner focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/icai-icelandic-center-for-artificial-intelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICAI Icelandic Center for Artificial Intelligence