Apricity Magazine

What Apricity Magazine does

Apricity Magazine is the official literary and arts magazine of the University of Texas at Austin, founded in 2016 by Margaret Siu as a student-run publication spanning literary, visual, and performing arts. The publication accepts submissions from artists worldwide through a Submittable-based portal, publishes curated content on its WordPress website, and produces annual thematic print editions. In March 2019, Apricity merged with Analecta — a UT Austin publication founded in 1974 — consolidating 45+ years of institutional literary and art history under one editorial umbrella. Today the magazine accepts literary, visual, and performing-arts work from contributors across the US, the UK, South Korea, Taiwan, Pakistan, and Ireland, and is staffed by a 48+ member undergraduate editorial board plus a 7-officer Board of Directors.

The product portfolio consists of an online publication platform, a recurring artist interview series, and ten thematic print volumes (Volume II through Volume X as of 2026), each priced at $10 per copy. The underlying technology stack is minimal: WordPress for content delivery and Submittable for submission management. Operational scale is reflected in a multi-director governance structure (Chair, Business, Creative, Performing Arts, Visual, Operations, Design Directors) with no paid staff. Distribution occurs through the magazine's own e-commerce storefront, direct submission channels, and competition circuits including the Columbia Scholastic Press Association, Associated Collegiate Press, College Media Association, and National Scholastic Press Association, where Apricity has earned multiple Gold Crowns, Silver Crowns, and Pacemaker Awards since 2017.

Revenue is sourced from three streams: donations, institutional support from UT Austin entities (Plan II Honors Program, College of Liberal Arts, College of Fine Arts, and the Senate of College Councils), and modest print edition sales. The business is entirely volunteer-based with no external venture or private equity capital, and no formal corporate legal entity has been established beyond its status as a sponsored university project. Pricing is pay-as-you-go at $10 per print volume, with no subscription, advertising, or licensing model in place. Customer segments consist of international submitting artists, UT Austin student participants, and the broader arts-reading public served through the website and competition-distributed print editions.

Name

Apricity Magazine

Legal name

Apricity Magazine

Website

https://apricitymagazine.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Literary Arts Magazine

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAAAF

Art, Photography & Illustrated Books Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

Keywords

• Literary arts magazine
• Student arts publication
• Print arts journal
• Visual performing arts
• International arts submissions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Others, Marketing or Sales

Revenue model

1. Donations and Contributions: The magazine is entirely volunteer-based and funded through donations. Donations support printing, publishing, website upkeep, and competitions. They are a sponsored project of the University of Texas at Austin's Senate of College Councils.
2. Print Edition Sales: The magazine sells print volumes including Volume II Book at $10.00 per copy. The annual print editions showcase the finest submissions and compete at collegiate competitions.
3. Institutional Support: Receives institutional support from Plan II Honors Program, University of Texas at Austin College of Liberal Arts, and University of Texas at Austin College of Fine Arts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Apricity Magazine is the official literary and arts magazine of the University of Texas at Austin, publishing submitted literary, visual, and performing arts works from artists worldwide on its website and in an annual themed print edition (most recently Volume X in 2026). The publication accepts submissions globally and curates the best works into print volumes sold through its online store, while also producing artist interviews that document contributors to the humanities.

Product overview

Apricity Magazine is The University of Texas at Austin's official literary and arts magazine, founded in 2016 by Margaret Siu. The publication operates as a unified platform offering both digital online content and annual print editions. The core product encompasses literary arts (poetry, fiction, non-fiction, drama), visual arts, and performing arts/short film. The publication has expanded through ten volumes of print editions (Volume II through Volume X), with each volume featuring thematic collections of artistic works. The magazine also maintains an interview series and accepts submissions from artists worldwide for both online and print publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Apricity Magazine (Core Publication) The official literary and arts magazine of the University of Texas at Austin, publishing literary, visual, and performing arts submissions from artists worldwide online and in an annual print edition.
• Volume II Book Print edition exploring artistic tones through earth, water, and air themes, sold at $10.00 per copy through the Apricity online store.
• Volume III Book Print edition exploring the tender dichotomy of the heavens and the underworld, available through the Apricity online store.
• Volume IV Book Print edition themed around defying expectations and embracing the wisdom of adulthood, discovery of adolescence, and wonder of childhood.
• Volume V Book Print edition inspired by the surrealism of the pandemic, taking readers through dreamland, reality, and nightmare stages.
• Volume VI Book Print edition following the journey of the phoenix mythology, from dark ashes to bright rebirth.
• Volume VII Book Annual print edition submitted for collegiate competitions.
• Volume VIII Book Print edition recognized in 2025 with a Silver Crown from the Columbia Scholastic Press Association.
• Volume IX Annual print edition released in 2025.
• Volume X Latest print edition of Apricity Magazine, released in April 2026.
• Apricity Online Content Platform Online publication platform for literary arts (poetry, fiction, non-fiction, drama), visual arts, and performing arts/short film content hosted at apricitymagazine.com.
• Apricity Interview Series Interview series featuring artists and contributors who advance the humanities or document the human experience, including notable artists and faculty from UT Austin's Department of Theatre and Dance.

Quantifiable outcome

• Published Volume X in 2026, demonstrating consistent annual publication since founding

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AnalectacoreStrategic or Co-development Partner · 1 March 2019In March 2019, Analecta merged with Apricity, making Apricity the official literary and arts journal of the University of Texas at Austin. Analecta was founded in fall 1974 by Thomas Belinoski and UT students on the College Council for Humanities, publishing its first volume in spring 1975. The merger archived 45 years of UT Austin's literary and art history.
• Plan II Honors ProgramminorOthersOne of the institutional supporters of Apricity Magazine
• University of Texas at Austin College of Liberal ArtsminorOthersProvides institutional support to Apricity Magazine
• University of Texas at Austin College of Fine ArtsminorOthersProvides institutional support to Apricity Magazine
• University of Texas at Austin Senate of College CouncilscoreOthersApricity is a sponsored project of UT Austin's Senate of College Councils, establishing official university affiliation
• Columbia Scholastic Press AssociationminorOthersApricity submits annual print editions to CSPA for competition review, winning Gold Crown, Silver Crown, and Gold Medal awards
• Associated Collegiate PressminorOthersApricity submits annual print editions to ACP for competition review, winning Magazine Pacemaker Award
• College Media AssociationminorOthersApricity competes in CMA awards, winning Pinnacle Awards and Apple Awards
• National Scholastic Press AssociationminorOthersApricity's print editions recognized as finalists in NSPA Pacemaker competition

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McSweeney's Quarterly Concern: Literary magazine publishing fiction, poetry, and nonfiction in distinctive print editions with strong design identity. Comparable to Apricity in producing themed print volumes showcasing literary and visual arts with notable design awards.
• The Paris Review: Prestigious independent literary magazine publishing poetry, fiction, and interviews from established and emerging writers. Directly comparable to Apricity as a curated literary-arts periodical with print editions, contributor interviews, and an editorial focus on literary excellence.
• Ploughshares: Emerson College-affiliated literary magazine publishing poetry, fiction, essays, and reviews. Directly comparable to Apricity as an academically affiliated literary magazine with themed print issues, international contributors, and institutional sponsorship.
• The Harvard Advocate: America's oldest college literary magazine, published continuously since 1866 by Harvard undergraduates. Directly comparable to Apricity as a student-run collegiate literary and arts magazine publishing poetry, fiction, visual art, and interviews with prestigious contributors.
• Kenyon Review: Kenyon College-affiliated literary magazine publishing fiction, poetry, essays, and criticism. Directly comparable to Apricity as a collegiate literary magazine with print editions, international contributors, and a long publishing tradition.
• The Yale Review: Yale University-affiliated literary journal publishing essays, fiction, poetry, and reviews. Comparable to Apricity as a university-affiliated literary publication with deep institutional history and a focus on literary and humanities content.
• Southern Humanities Review: Auburn University-affiliated literary magazine publishing fiction, poetry, and essays. Comparable to Apricity as a university-sponsored literary-arts periodical with print editions and collegiate press competition participation.

Broad incumbents

• Tin House: Established literary magazine publishing fiction, poetry, nonfiction, and interviews. Comparable to Apricity as a literary-arts periodical with strong design focus, themed print issues, and contributor interviews.
• Granta: Internationally recognized literary magazine publishing fiction, nonfiction, poetry, and photography. Comparable to Apricity as a themed literary-arts periodical with high-prestige contributors and acclaimed print editions.

Emerging players

• The Rumpus: Online literary magazine featuring essays, interviews, poetry, and book reviews with a community-driven submission model. Comparable to Apricity in emphasizing literary publishing, interviews with contributors, and digital-first content for an arts audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apricity Magazine