Instituto de Mercadotecnia y Publicidad

What Instituto de Mercadotecnia y Publicidad does

Instituto de Mercadotecnia y Publicidad is a privately held, for-profit educational institution headquartered in the Cuauhtémoc borough of Mexico City, Mexico. Founded in 1963, the institution specializes in courses spanning marketing, advertising, advertising design, and event marketing, serving individual students and professionals seeking vocational training in these disciplines. The organization operates with a small staff in the 11–50 employee range, consistent with a boutique specialty school rather than a large-scale university.

The business model is centered on tuition-bearing course delivery in marketing and advertising-related fields, though specific pricing, enrollment volume, and revenue mechanics are not disclosed in the available data. The firm's digital presence (improma.com) provided no extractable substantive content beyond a captcha/loading page, and no information is available on curriculum structure, online versus in-person delivery mix, certification credentials, faculty composition, or partnerships with employers or industry bodies. Similarly, no information is available on geographic scope beyond its Mexico City base, ownership structure, management team, funding history, or recent strategic activity.

In summary, the available evidence describes a long-standing but small, specialized Mexican marketing education provider with over six decades of operating history. The absence of disclosed financial, technological, and operational data limits deeper analytical conclusions about its competitive position, growth trajectory, or strategic direction.

Name

Instituto de Mercadotecnia y Publicidad

Website

https://improma.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto de Mercadotecnia y Publicidad is a private Mexican vocational school founded in 1963 in Mexico City, offering courses in marketing, advertising, advertising design, and event marketing to individual students and professionals.

Ownership category

akta.pro rank

Product category

Vocational Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAANAF

Sales, Marketing & Digital Marketing Certifications

Education/Adult & Continuing Education/Professional Certification Programs

Keywords

• Marketing education
• Advertising courses
• Advertising design training
• Event marketing courses
• Professional marketing training

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Instituto de Mercadotecnia y Publicidad delivers specialized courses in marketing, advertising, advertising design, and event marketing. The institute is a private vocational training provider serving individuals seeking professional preparation in these creative and commercial disciplines. The course catalog is targeted at students pursuing careers in the marketing and advertising industry in Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing courses Specialized vocational courses in marketing, designed for individuals seeking professional preparation for careers in the marketing industry in Mexico.
• Advertising courses Specialized vocational courses in advertising, designed for individuals pursuing careers in the advertising industry in Mexico.
• Advertising design courses Specialized vocational courses in advertising design (creative/design track within advertising), targeted at individuals seeking design-oriented roles in advertising agencies and creative departments.
• Event marketing courses Specialized vocational courses in event marketing, covering the planning and execution of marketing events, targeted at individuals pursuing careers in event and experiential marketing.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Hyper Island: Global creative business and marketing education provider offering short programs and certificates. Comparable in its focus on marketing, advertising, and digital transformation education for working professionals and career changers.
• Miami Ad School: Globally recognized advertising and marketing portfolio school with programs in multiple cities including Mexico. Directly comparable as a specialized advertising/marketing education provider, though at a more premium international positioning.
• Universidad de la Comunicación: Mexico City-based university specializing in communication, marketing, advertising, and public relations. Directly comparable as another Mexico-based specialty marketing and advertising education provider.
• CENTRO Diseño, Cine y Televisión: Mexico City-based private institution offering undergraduate and graduate programs in design, advertising, and creative communications. Highly comparable as a Mexican specialty creative/marketing education provider competing for the same student demographic in Cuauhtémoc.

Others

• Coursera: Global online learning platform hosting marketing certificates and degrees from universities worldwide. Comparable as a competing channel for marketing credentials, particularly attractive to self-directed learners who might otherwise attend a specialty institute.

Broad incumbents

• Universidad Anáhuac México: Large Mexican private university with marketing and communications programs. Comparable as a Mexico-based competitor offering marketing degrees, though broader in disciplinary scope than a specialty institute.
• EGADE Business School: Mexico-based graduate business school under Tecnológico de Monterrey offering MBA and executive programs with marketing specializations. Comparable as a Mexican higher-education competitor for marketing training, though broader in scope.
• General Assembly: Global training provider offering bootcamps and short courses in digital marketing, data, and design. Comparable as a scaled provider of marketing training, though with a broader portfolio of disciplines.
• Universidad Iberoamericana (IBERO): Major Mexico City-based private university offering communication and marketing programs. Comparable as a Mexican higher-education competitor in marketing training with broader disciplinary offerings.

Regional players

• ICADE Business School: Spanish business school within Universidad Pontificia Comillas offering marketing and communication programs. Comparable as a specialty marketing/communications educator, though primarily serving the Iberian market rather than Mexico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/IMPROMA
• Facebookfacebook.com/Instituto.Mercadotecnia.Publicidad
• LinkedInlinkedin.com/company/improma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto de Mercadotecnia y Publicidad