Fidler and Pepper

What Fidler and Pepper does

Fidler & Pepper Limited is a privately held UK law firm founded in 1888 and headquartered in Sutton in Ashfield, Nottinghamshire, with a second client-facing office in Mansfield and two back-office locations, staffed by 140+ employees as of 2023. The firm operates a specialist rather than full-service model, focused on two practice areas: residential conveyancing (including buying, selling, remortgaging, and transfers of equity) and private client services (wills, trusts, probate, deputyship, lasting powers of attorney, and care fees planning). All revenue is generated from individual consumers on a fixed-fee basis, with prices published upfront through an online conveyancing quote tool or by phone; wills, POA, and probate carry tiered published pricelists (e.g., Simple Will single at £245+VAT, paired at £445+VAT, and property/life interest/tax-efficient wills for couples at £995+VAT; LPA single type single client at £375+VAT).

The firm has differentiated itself from traditional law practices through in-house-developed digital tooling, including a proprietary Client App that enables 24/7 document signing, uploading, messaging, and case progress tracking; a LiveTrack case tracker (the firm claims to be the first in the UK legal industry to offer this); an instant online conveyancing quote system; and a selfie-based ID verification system for AML compliance. Under the leadership of a four-director team (Matt Slade as CEO, Mark Slade as Chairman/CTO, Jo Godson as HR Director, and Wendy Walker as Operations Director), the firm has pursued a digital-first, remote-service-delivery model that allows it to serve clients nationally despite its physical concentration in North Nottinghamshire. Marketing is driven by content (blog, social media), client referrals through mortgage advisors and estate agents, and Trustpilot reviews, with the firm holding founder-member status in the Conveyancing Association. The firm is regulated by the Council for Licensed Conveyancers (Practice Licence 2644) and holds Cyber Essentials certification.

Name

Fidler and Pepper

Legal name

Fidler & Pepper Limited

Website

https://fidler.co.uk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Fidler & Pepper is a privately held UK law firm founded in 1888, specializing in residential conveyancing and private client services (wills, probate, trusts, powers of attorney, care fees) for individual consumers, serving clients nationally through four Nottinghamshire offices and proprietary digital case management tools.

Ownership category

akta.pro rank

Product category

Conveyancing and Private Client Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411), Trusts, Estates, and Agency Accounts (525920), Trust, Fiduciary, and Custody Activities (523991)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Trust & Fiduciary Administration (FSAEAKAA)

akta.pro secondary industries

Estate & Probate Administration Services (FSAEAKAD), Trust & Estate Tax Planning & Compliance (FSAEAKAE)

Keywords

• Residential conveyancing services
• Will writing services
• Probate estate administration
• Lasting power of attorney
• Private client legal services

Headquarters

HQ city

Sutton In Ashfield

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Conveyancing Services: Fixed fee conveyancing services for buying and selling residential property. Fees quoted upfront via online tool or phone. Services include handling legal documentation, searches, contracts, Land Registry registration, and exchange/completion.
2. Wills Services: Will writing services with fixed pricing. Includes Simple Wills, Life Interest Wills, Property Trust Wills, and Tax Efficient Wills for individuals and couples.
3. Powers of Attorney Services: Preparation and registration of Powers of Attorney including Lasting Powers of Attorney (Property & Financial and Health & Care), General Power of Attorney, and EPA registration/revocation services.
4. Probate Services: Services ranging from Grant Only (obtaining probate certificate) to Full Estate Administration. Can be fixed fee, hourly rate, or percentage-based depending on client preference.
5. Deputyship Services: Court of Protection Deputyship Order applications and ongoing support for those who have lost mental capacity.
6. Trust Services: Creation and management of various trusts including Will Trusts, Asset Protection Trusts, Declaration of Trust for property, and Personal Injury Trusts.
7. Care Fees Planning: Advisory services on care home fees, funding options, and asset protection strategies for individuals facing care costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fidler & Pepper is a specialist UK law firm delivering residential conveyancing services (buying, selling, remortgaging) alongside a full suite of private client legal services including will writing, probate and estate administration, trusts, lasting powers of attorney, deputyship and Court of Protection work, and care fees advisory. Services are delivered by solicitors and legal advisors through a hybrid channel mix combining client-facing offices in Nottinghamshire with proprietary digital tools (Client App, LiveTrack, Selfie Upload ID verification, and an instant online conveyancing quote engine). All work is performed on a fixed-fee basis with transparent upfront pricing.

Product overview

Fidler & Pepper is a specialist law firm offering a portfolio of legal services primarily focused on Conveyancing (property buying/selling) and Private Client services (Wills, Trusts, Probate, Powers of Attorney, and Care Fees). The firm operates as a service-based business rather than a software platform, providing legal services through a combination of in-person consultations and digital tools. The digital product suite includes the Fidler & Pepper Client App (for conveyancing case management), LiveTrack (24/7 online case tracker), Selfie Upload (ID verification for AML compliance), and an Instant Online Conveyancing Quote system. Core legal services are delivered through their team of conveyancers and legal advisors across offices in Mansfield and Sutton in Ashfield, Nottinghamshire.

Differentiator

Problem solved

Functional benefit

Brands

• LiveTrack: Online case tracker system allowing clients to check case progress 24/7
• Selfie Upload

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Conveyancing AssociationcoreStrategic or Co-development PartnerFidler & Pepper is a founder member of the Conveyancing Association, an organization of serious conveyancers focused on treating customers fairly. As a member, they uphold the CA Pledges covering Quality of Service, Client Satisfaction, Efficient Process, Title and Registration, Combating Fraud, and Mutual Support & Trusted Community.
• Retail Merchant Services (RMS)minorOthersRMS logo appears on the firm's website footer, indicating a payment processing relationship for handling client transactions and payments.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bird & Co Solicitors: A specialist UK conveyancing law firm with a digital-first operating model and fixed-fee pricing. Directly competes with Fidler & Pepper on residential conveyancing through online quotes, a client portal and a lean national footprint.
• Arrow Law: Online-focused UK wills, probate and estate planning provider competing on transparent fixed fees and digital onboarding. Comparable to Fidler & Pepper's private client service lines for digitally minded consumers.
• Homeward Legal: Online-focused UK conveyancing firm offering fixed fees and a digital onboarding workflow. Comparable to Fidler & Pepper on the digital conveyancing proposition and target audience of home buyers and sellers.
• Howells Solicitors: UK conveyancing and private client law firm operating a similar mix of residential conveyancing, wills and probate services with fixed fees and digital touchpoints. Comparable in scale, service mix and target customer.

Broad incumbents

• Co-op Legal Services: National legal services provider offering wills, probate and conveyancing at scale, with strong consumer brand recognition. Comparable as a competitor for wills/probate work and as an alternative for standardised conveyancing.
• Irwin Mitchell Solicitors: Large UK national law firm with extensive private client (wills, probate, trusts, court of protection) and conveyancing capabilities. Comparable on the private client service lines, though operating at very different scale.
• Taylor Rose (Taylor Rose MW): A larger UK legal services group with significant conveyancing and private client (wills, probate, powers of attorney) practice. Comparable because it competes with Fidler & Pepper across the same service lines but at greater national scale and brand recognition.
• Freeths LLP: National UK law firm with established private client and conveyancing practices across the Midlands and beyond. Comparable on service lines and customer base, especially in the East Midlands where Fidler & Pepper is headquartered.
• Knights plc: A listed UK regional law firm with significant conveyancing and private client offerings across multiple regions. Comparable on service mix and target customer, with greater national reach via acquisitions.

Regional players

• Bridge McFarland Solicitors: A Lincolnshire/East Midlands full-service law firm with conveyancing and private client practices. Comparable as a regional English law firm competing for similar clients in adjacent Midlands geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fidlerpepper

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidler and Pepper