Harvest to Market

Name

Harvest to Market

Legal name

Harvest to Market

Website

https://harvesttomarket.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Local Food Marketplace

NAICS

Vegetable and Melon Farming (1112), Noncitrus Fruit and Tree Nut Farming (11133)

SIC

Wholesale-Groceries & Related Products (5140), Agricultural Services (700)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Online farmers market
• Farm-to-consumer sales
• Local food marketplace
• Direct farm purchasing
• Local produce platform

Headquarters

HQ city

Fitzwilliam

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales

Core offering

Harvest to Market Online™ is an online marketplace platform that connects local farmers directly with consumers and local buyers, facilitating farm-to-consumer transactions. The platform enables users to discover local farmers in their area and purchase fresh produce and goods directly, with a stated emphasis on transparency about food sourcing and building direct relationships between consumers and food producers.

Product overview

Harvest to Market Online is a single-platform marketplace offering that connects farmers with local buyers, facilitating direct farm-to-consumer transactions. The platform enables users to discover local farmers and purchase directly through the online marketplace, though detailed product/module breakdown is not available from the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Harvest to Market Online™

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Farmigo: Farmigo is a community-supported agriculture platform connecting local farmers with consumers through online food communities and CSA-style ordering. It is a comparable farm-to-consumer marketplace operator despite operating in a more structured CSA format.
• FarmersWeb: FarmersWeb provides an online platform for farmers to manage CSA shares, orders, and customer relationships, serving as a marketplace and SaaS tool for small and mid-sized farms. It directly overlaps with Harvest to Market's farmer-facing marketplace functionality.
• Barn2Door: Barn2Door is a leading farm-direct e-commerce SaaS platform that enables farmers to sell online, manage CSA subscriptions, and reach local buyers. It is the most direct functional competitor to Harvest to Market in the farm-to-consumer marketplace category.
• Local Food Marketplace: Local Food Marketplace is a software platform that powers online farmers markets, food hubs, and CSA programs, connecting local producers with buyers. It competes head-to-head with Harvest to Market for the same farm and consumer customers.
• Food4All: Food4All operates an online marketplace that lets local farmers and food producers list and sell directly to consumers. Its farm-to-consumer marketplace model and target customer base closely mirror Harvest to Market's value proposition.

Broad incumbents

• Shopify: Shopify is a broad e-commerce platform widely adopted by small farms and food producers to sell direct-to-consumer online. It is not a farm-specific marketplace but represents the default alternative many local farmers choose over a vertical platform like Harvest to Market.
• Imperfect Foods: Imperfect Foods (now Misfits Market) is a national online grocer delivering produce and pantry items directly to consumers. While it operates at significantly larger scale and with a national supply chain, it competes for the same 'source transparency' minded consumer wallet as Harvest to Market.

Emerging players

• Cropolis: Cropolis is a wholesale and direct-sales platform that helps local farms and food producers manage orders, customers, and online sales. It targets a partially overlapping farmer/producer customer base with stronger wholesale tooling than Harvest to Market.
• Good Eggs: Good Eggs is an online grocer focused on local, sustainable food from regional farmers and producers, blending marketplace and last-mile delivery. It serves a similar 'buy local' consumer demand with a more vertically integrated operating model.

Others

• Square Online: Square Online is a free-to-use online store builder offered by Block (Square) targeting small businesses including farms and food producers. It is an adjacent enabling tool that local farmers can adopt instead of a vertical marketplace, capping Harvest to Market's addressable farmer base.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/harvest-to-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest to Market