Unity Insurance Brokers

What Unity Insurance Brokers does

Unity Insurance Brokers is a privately held, Western Australian general insurance brokerage founded in 1978, operating under Australian Financial Services Licence 243173 as Unity Insurance Brokers Pty Ltd as trustee for The Unity Brokers Trust (ABN 78 611 079 527). Headquartered at 155 Main Street, Osborne Park, the firm employs 11-50 staff and distributes a portfolio of 16+ product lines across four vertical segments: Business & Retail packages, Transport & Logistics (including heavy motor, marine cargo, and contractors plant and equipment), Professional Services (professional indemnity, management liability, D&O), and Personal Assets. A.P.I. Insurance Services operates as a registered trading name and sub-brand. A long-tenured team (Director George Taboni with 35+ years, Director Daniel Turner with 15+ years, Senior Broker Jarrad Winzer with 20+ years) provides bespoke, face-to-face and phone-based advisory and claims assistance.

The firm's core technology is not explicitly disclosed; it operates as a traditional licensed-broker intermediary rather than a digital self-service platform, with a website, online DEFT premium payment, and direct contact channels as the primary digital surface. No APIs, SDKs, integrations, or AI/ML capabilities are disclosed. As a Steadfast Network Broker since 1996, Unity accesses 160+ products, $8.3 billion of network GWP, and shared compliance and group purchasing infrastructure, and it places business with a broad panel of Australian and international insurers including Allianz, Blue Zebra, CGU, QBE, Zurich, NTI, GIO, Hollard, and Lloyd's of London.

Unity generates revenue through four streams: insurer commissions of 0-35% of base premium depending on product, broker fees scaled to product complexity and time, referral commissions from premium funder Main Premium Funding (a related-party), and interest on client funds held in trust. Go-to-market is sales-led through licensed NIBA-qualified brokers providing tailored advice, risk identification, policy placement, and claims advocacy, with a stated 35+ year specialization in the transport and logistics vertical. The firm has no disclosed external investors, no parent company, no funding rounds, and no M&A history.

Name

Unity Insurance Brokers

Legal name

Unity Insurance Brokers Pty Ltd as trustee for The Unity Brokers Trust

Website

https://unityinsurancebrokers.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Unity Insurance Brokers is a privately held, Western Australian general insurance brokerage (AFS Licence 243173) that arranges business, transport and logistics, professional services, and personal insurance through licensed brokers, generating revenue from insurer commissions, broker fees, and premium funding referrals.

Ownership category

akta.pro rank

Product category

General Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• General insurance brokerage
• Commercial insurance solutions
• Transport and logistics insurance
• Professional indemnity coverage
• Personal assets insurance

Headquarters

HQ city

Osborne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission: Unity Insurance Brokers earns commission from insurers when arranging insurance policies. The commission is calculated as a percentage of the base premium, with rates ranging from 0% to 35% depending on the insurance product type.
2. Broker Fees: For most policies, Unity charges a broker fee for arranging insurance coverage. The fee value depends on the product arranged and the time spent placing the business. These fees cover the cost of providing services to clients.
3. Premium Funding Commission: Unity may receive commission from premium funders when clients arrange premium funding to pay insurance premiums by instalments. The commission is based on a percentage of the premium.
4. Interest on Client Funds: Unity earns interest on money held in trust pending payment to insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Unity Insurance Brokers is a general insurance brokerage that arranges and places insurance policies on behalf of clients through licensed brokers and a network of Australian and international insurer partners. Core offerings include business and retail packages, transport and logistics insurance, professional services insurance (professional indemnity, management liability, D&O), personal assets insurance, and specialty lines such as cyber, property, workers compensation, commercial motor, public liability, tradies packages, contractors plant and equipment, and an exclusive API Members program. Revenue is earned through insurer commissions, broker fees, premium funding commissions, and interest on client funds held in trust.

Product overview

Unity Insurance Brokers offers a comprehensive portfolio of insurance products and services through a network of insurance professionals. The portfolio includes Business & Retail Packages (property, theft, business interruption, liability), Transport & Logistics Insurance (commercial motor, heavy transport, marine cargo), Professional Services Insurance (professional indemnity, management liability, D&O), Personal Assets Insurance (home, car, boat, caravan), Cyber Insurance, Property Insurance, Workers Compensation, Management Liability, Commercial Motor, Public Liability, Professional Indemnity, Tradies Packages, Contractors Plant & Equipment, and API Members Insurance (exclusive member program). The company operates as a traditional insurance brokerage providing tailored advice and placement services rather than a self-service digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Retail Packages Comprehensive business insurance coverage protecting against property damage, theft, business interruption, and liability risks for retail and commercial enterprises.
• Transport & Logistics Insurance Specialized insurance solutions for the transport industry covering commercial motor, heavy transport, marine cargo, and contractors plant and equipment.
• Professional Services Insurance Insurance coverage for professionals including professional indemnity, management liability, employment practice liability, directors and officers liability, and association liability.
• Personal Assets Insurance Residential and personal insurance including home, car, boat, and caravan insurance tailored to individual circumstances.
• Cyber Insurance Protection against cyber attacks and financial losses from technology-related risks including data breaches and privacy violations.
• Property Insurance Commercial property insurance covering buildings, contents, stock, fixtures and fittings against fire, burglary, business interruption, and liability risks.
• Workers Compensation Insurance Mandatory employer coverage protecting against employee injury costs including medical expenses, lost wages, and common law damages under the Workers Compensation and Injury Management Act 1981.
• Management Liability Insurance Coverage protecting business owners and directors against claims including employee theft, unfair dismissal, bullying, harassment, and occupational health and safety violations.
• Commercial Motor Insurance Vehicle fleet coverage for businesses of any size, from single commercial vehicles to large fleets, including personal accident, public liability, and cargo insurance.
• Public Liability Insurance Legal protection against third-party claims for personal injury or property damage caused by employees or business operations.
• Professional Indemnity Insurance Protection against claims for breach of professional duty or negligence arising from acts, errors, or omissions in professional services delivery.
• Tradies Packages Trade-specific insurance covering tools, work vehicles, builders warranty, transit, business interruption, and general property for tradespeople.
• Contractors Plant & Equipment Insurance Tailored coverage for mobile plant and machinery including earthmoving equipment, drilling equipment, mining equipment, and road making machines.
• API Members Insurance Exclusive insurance service for API Members providing domestic, commercial, and professional coverage with access to extensive range of insurers and underwriting agencies.
• Heavy Transport Insurance Specialized coverage for owner drivers and fleet operators including heavy motor insurance, trailers in control cover, depot insurance, and hired-in trailer cover.
• Mechanical Trades Insurance Insurance for mechanical businesses covering property, customer vehicles, faulty workmanship, staff employment, and equipment.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Steadfast Group LimitedcoreChannel Partner/ Reseller/ DistributorUnity Insurance Brokers is a Steadfast Network Broker, providing access to services including model operating and compliance tools, procedures, manuals and training, legal, technical, banking and recruitment advice, group insurance arrangements, product comparison and placement support, claims support and group purchasing arrangements.
• Main Premium FundingminorOthersPremium funding partner through which Unity arranges premium funding quotes for clients. Some directors of Unity Insurance Brokers are also directors of Main Premium Funding, creating a related-party relationship.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Insurance House: Australian general insurance broker serving SME and consumer clients with business, motor, home and travel cover. Comparable mid-size brokerage competing in the same retail and small-commercial segments as Unity.
• EBM Insurance Brokers: Long-established Australian commercial insurance brokerage (founded 1973) specializing in trade, transport and construction risks. Closely comparable to Unity in founding era, transport/logistics specialization and mid-size regional model.
• Honan Insurance Group: Mid-size Australian commercial insurance brokerage offering business, transport, professional indemnity and personal lines across Australia. Comparable in scale (similar employee range) and product breadth to Unity, and competes in the same SMB and SME commercial brokerage segment.
• PSC Insurance Group (formerly Austbrokers): Australian mid-market insurance brokerage network with similar Steadfast-style network economics and SME/commercial focus. Direct competitor for commercial brokerage clients and a comparable model for sub-brand regional brokerage acquisition.

Broad incumbents

• Aon Australia: Global insurance and reinsurance brokerage with a substantial Australian operation covering commercial, transport, professional and personal lines. Represents the upper-end incumbent Unity competes against for mid-market and complex placements.
• Arthur J. Gallagher & Co (Australia): Global insurance brokerage with growing Australian operations focused on middle-market commercial and specialty lines. A relevant incumbent for benchmarking Unity's transport/logistics and professional indemnity offerings.
• Steadfast Group Limited: Largest Australasian general insurance broker network with 458+ brokerages and ~$8.3B GWP. Unity is a Steadfast Network Broker; Steadfast sets the network economics, product access, and competitive framework within which Unity operates.
• Marsh Australia: Global insurance broker and risk advisor with significant Australian presence across commercial, transport and professional lines. Competes for larger and more complex accounts Unity would also target via Lloyd's access.

Emerging players

• NTI (National Transport Insurance): Australian specialist transport and logistics insurer (carrier-side, not broker). Comparable because NTI is a key Unity product partner for transport clients and represents the upstream carrier counterpart to Unity's transport broking niche.

Regional players

• MGA Insurance Brokers: Western Australian insurance brokerage serving similar Perth and regional WA markets with comparable commercial and personal lines. Direct geographic peer in Unity's home Osborne Park/Perth market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Insurance Brokers