Seloca

What Seloca does

Seloca is a German B2B service provider headquartered in Rendsburg, Schleswig-Holstein, specializing in the end-to-end lifecycle management of Customer Premise Equipment (CPE) — including routers, modems, set-top boxes, fiber-optic terminators, and ONTs — for telecommunications operators and infrastructure providers across the DACH region (Germany, Austria, Switzerland). Founded in 2015, the company serves 84+ customers ranging from large national carriers such as 1&1 and Deutsche Glasfaser to regional utilities, municipal carriers (Stadtwerke), housing associations, and ISPs, handling device intake, automated diagnostics, firmware provisioning, refurbishment, repackaging, warehousing, and reverse logistics for both new deployments and end-of-life returns.

The company's core technical asset is its proprietary AUTO-CPE-TEST platform, which automates hardware diagnostics, firmware flashing, and quality validation across 96+ test stations, enabling a stated throughput of up to 40,000 devices per month. Operationally, Seloca runs a centralized Rendsburg facility with climate-controlled warehousing, automated conveyor and packaging lines, and integrates with multi-tenant provisioning systems from partners such as Axiros to deliver zero-touch device commissioning for operator networks. In 2023, the company processed more than 650,000 devices and shipped approximately 15,000 packages per month, supported by logistics partnerships with DHL, GLS, PM Logistics, and Remondis, plus inclusive-employment partnerships with Lebenshilfewerk and Stiftung Drachensee that anchor its refurbishment workforce.

Commercially, Seloca operates a services-plus-logistics model with three revenue pillars: per-device refurbishment and reconfiguration fees, recurring warehousing and reverse-logistics contracts, and emerging circular-economy offerings such as the "Green Router" rental/refurbishment concept launched in March 2024 with WOBCOM and the Genexis Fibertwist fiber device refurbishment line launched in October 2024. The company is privately held as a GmbH with 50+ employees, has received a six-figure ZIM innovation grant from the German federal government, and is led by CEO Matthias Künsken and CTO Norbert Banaszak.

Name

Seloca

Legal name

Seloca GmbH

Website

https://seloca.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Seloca is a German B2B service provider that manages the full lifecycle — testing, refurbishment, provisioning, warehousing, and logistics — of broadband CPE devices for 84+ telecom operators and ISPs across the DACH region.

Ownership category

akta.pro rank

Product category

Telecommunications Equipment Refurbishment Services

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Support Activities for Transportation (488)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Recommerce, Trade-In & Buyback Collection (TLAAALAM)

akta.pro secondary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Telecom equipment refurbishment
• CPE lifecycle management
• Automated device testing
• Router repair services
• Broadband equipment logistics

Headquarters

HQ city

Rendsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. CPE Refurbishment Services: Refurbishment and testing of returned telecommunications equipment (routers, modems, set-top boxes). Devices are processed through automated testing, data wiping, configuration, cleaning, and repackaging for redeployment to customers.
2. Device Configuration and Customization: Configuration of new and refurbished devices with network operator-specific profiles, firmware, branding, and packaging per customer specifications.
3. Logistics and Fulfillment: Warehouse management, order processing, kitting, packaging, and shipping services for telecommunications operators. Handles up to 15,000 monthly package shipments to end customers across multiple packaging configurations.
4. Rental/Managed Device Services: Provision of refurbished routers as rental devices to telecom operator end customers, with approximately 40% lower monthly rental cost compared to new devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

SELOCA provides end-to-end Customer Premise Equipment (CPE) lifecycle management services for telecommunications network operators in the DACH region. Services include automated functional testing, mechanical refurbishment, GDPR-compliant data wiping, configuration with network operator profiles, warehousing, kitting, packaging, and direct shipping of routers, cable modems, set-top boxes, and fiber termination devices. The company also offers door-to-door swap (Haustür-SWAP) field services and co-branded refurbished router programs through operator partnerships.

Product overview

Seloca is a service company (not a software product company) offering a comprehensive suite of CPE (Customer Premise Equipment) lifecycle management services. The core offerings center around proprietary automated testing systems (AUTO-CPE-TEST), combined with configuration and provisioning services, complete refurbishment (data recovery, testing, mechanical refurbishment, repackaging), and logistics/shipping. The company serves telecommunications network operators in the DACH region with both B2B services and B2C offerings like the 'Haustür-SWAP' door-to-door swap service. A notable branded offering is the 'Green Router' in partnership with WOBCOM - a refurbished router offered as a cost-effective and environmentally sustainable alternative to new devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbishment Services Complete returns processing including GDPR-compliant irreversible data deletion, automated functional testing using proprietary systems, mechanical refurbishment (cleaning, housing replacement), and repackaging of returned WLAN routers, cable modems, set-top boxes, and fiber termination devices to like-new condition for redeployment to telecom operators.
• Configuration and Provisioning Services Automated configuration of new and refurbished CPE devices with individual network operator profiles, firmware versions, branding, and packaging content using a proprietary provider manager system, enabling per-customer device customization including property stickers and package content assembly.
• Logistics and Shipping Services End-to-end fulfillment including warehousing (over 1,000 sqm with 500 pallet spaces), commissioning, kitting, packaging, and shipping of configured devices directly to end customers on behalf of telecom operators, handling approximately 15,000 package shipments per month with multiple packaging options from neutral eco-friendly to branded high-gloss.
• Green Router Refurbished router offering positioned as environmentally sustainable alternative to new devices, launched in partnership with WOBCOM offering approximately 40% lower monthly rental cost compared to new devices; first month saw approximately 20% of new customers ordering refurbished products.
• B2C Door-Swap Service (Haustür-SWAP) Consumer-facing door-to-door swap service where SELOCA technicians replace end-customer CPE devices at residential locations on behalf of telecom operators, providing convenient on-site device exchange for broadband subscribers.

Quantifiable outcome

• 250 tonnes CO2 saved annually through device refurbishment
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• SYNVIA media GmbHcoreStrategic or Co-development Partner · 7 September 2020SYNVIA media GmbH, a full-service provider for planning, construction, and operation of telecommunications networks on coaxial and fiber optic basis, partnered with SELOCA for device management, configuration, logistics, and refurbishment of end devices for tenants connected to SYNVIA networks. SYNVIA handles multimedia supply services for residential housing while SELOCA manages the complete device lifecycle including returns and refurbishment.
• Lebenshilfewerk NeumünstersupportingOthersLebenshilfewerk Neumünster processes approximately 2,000 routers per week plus all accessories for SELOCA. The partnership includes complete refurbishment of router accessories including power supplies, DSL cables, LAN cables, and fiber optic cables. Accessories are sorted, tested, cleaned, and rewound to specification, with 80-85% recovery rate. Team of 24 people with disabilities works on the SELOCA contract, which has been running for approximately 9 years.
• Stiftung DrachenseesupportingOthersStiftung Drachensee from Kiel collaborates with SELOCA since 2021. People with disabilities work on-site in Rendsburg supporting logistics tasks including router scanning and logging, password entry, labeling and packaging of fiber optic modems, and carton assembly with matching cables. Approximately 2,000 boxes packed weekly with up to 4,000 devices scanned during peak periods.
• DHL (GoGreenPlus)supportingChannel Partner/ Reseller/ DistributorDHL is used for all package shipments with the GoGreenPlus product, which compensates CO2 emissions through various DHL projects.
• GLS GroupsupportingChannel Partner/ Reseller/ DistributorLogistics partner for package shipping services.
• PM LogisticssupportingChannel Partner/ Reseller/ DistributorLogistics partner for package shipping services.
• RemondissupportingOthersPartner for recycling and disposal services, holding relevant certifications.
• BREKO (Bundesverband Breitbandkommunikation)supportingOthersIndustry association membership representing network operators and telecommunications providers in Germany.
• BUGLAS (Bundesverband Glasfaseranschluss)supportingOthersIndustry association membership for fiber optic network operators.
• VATM (Verband der Anbieter von Telekommunikations- und Mehrwertdiensten)supportingOthersIndustry association membership for telecommunications and value-added service providers.
• AxiroscoreTechnology or IntegrationAxiros provides device management systems that SELOCA integrated from March 2024, enabling faster and more flexible integration of new devices in testing environments and more efficient firmware customization processes.
• WOBCOM GmbHcoreChannel Partner/ Reseller/ DistributorWOBCOM, a Wolfsburg-based telecom operator, became in March 2024 the first telecommunications company in Germany to offer refurbished routers as first devices to customers. SELOCA handles complete end-device logistics and technical processing including customization, commissioning, and direct shipping to WOBCOM customers. Additional operators are planned to implement similar concepts in 2024.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sims Lifecycle Services: Subsidiary of Sims Limited providing IT asset disposition, reverse logistics, and device refurbishment. Comparable reverse-logistics and recommerce model to Seloca, though broader IT focus rather than telecom-specialized.
• Reconext: US-headquartered global provider of telecom and consumer electronics lifecycle services including CPE refurbishment, returns processing, and reverse logistics for carriers and OEMs. Most direct competitor to Seloca in the telecom CPE returns-to-recommerce space.
• Reverse Logistics Group (RLG): German-headquartered reverse logistics service provider offering returns management, refurbishment, and remarketing for retail and electronics brands. Closest European geographic peer to Seloca with overlapping returns-processing capabilities.
• CTDI: Global telecom equipment services company offering repair, refurbishment, network deployment, and spare parts management for carriers. Competes with Seloca in CPE lifecycle services for telecom operators.
• Ingram Micro Lifecycle Services: Division of Ingram Micro providing IT asset disposition, device refurbishment, reverse logistics, and value-recovery services. Comparable to Seloca in returns processing and device lifecycle management for enterprise and telecom clients.
• TES (Technology Enabled Services / Sustainable IT Asset Disposition): Global IT asset disposition and circular economy services firm handling device returns, refurbishment, remarketing, and recycling. Overlaps with Seloca in returns processing and recommerce for enterprise/operator clients.

Broad incumbents

• Flex (Flextronics): Global electronics manufacturing services giant that has expanded into aftermarket services including refurbishment and reverse logistics. A larger, broader incumbent whose service portfolio overlaps with Seloca's device lifecycle offering.

Emerging players

• AfB (Arbeit für Menschen mit Behinderung): European IT refurbishment and remarketing company employing people with disabilities, with social-inclusion model closely mirroring Seloca's partnerships with Lebenshilfewerk and Stiftung Drachensee. Adjacent competitor in IT/CPE refurbishment.
• ReBoot Technologies: European IT asset disposition and refurbishment specialist focused on enterprise devices. Partial overlap with Seloca in the returns/refurbishment space but more enterprise-IT than telecom-CPE focused.

Regional players

• PhoneCoop: German mobile device refurbishment specialist serving operators and retailers. Smaller regional peer to Seloca focused on mobile rather than fixed-line CPE, but comparable in the DACH telecom refurbishment niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/selocagmbh
• Facebookfacebook.com/SelocaGmbH
• LinkedInlinkedin.com/company/seloca-gmbh
• Instagraminstagram.com/Seloca_GmbH

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seloca