Name

Pumpkin

Legal name

ぱんぷきん株式会社

Website

https://care-net.biz

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Pumpkin Co., Ltd. is a privately-held Japanese nursing care services company based in Ishinomaki, Miyagi, providing home-visit care, bathing, meal delivery, and welfare equipment. It maintains an online presence via the Care Work Foundation's Care-Net Biz platform.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Home nursing care
• Home visit bathing
• Meal delivery services
• Welfare equipment rental
• Elderly care services

Headquarters

HQ city

Ishinomaki

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others

Revenue model

1. 介護事業者ホームページサービス (Homepage Service): Monthly subscription and one-time setup fees for website creation and hosting services for nursing care business operators. Basic plan and free plan options with tiered pricing for supporting members vs. general customers. Additional revenue from optional add-ons (page additions, login features, counters, video hosting, file uploaders).
2. ケアワークナビ求人広告 (Care Work Navi Job Advertising): Job posting advertising fees from nursing care, welfare, and medical care employers. Facilities using the homepage service receive free job postings as a bundled benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pumpkin is a nursing care center in Ishinomaki, Miyagi, Japan that provides home visit care and bathing services, home-delivered meals, and the sale and rental of welfare equipment to elderly and disabled clients in the local community. The center operates as a locally based long-term care service provider delivering in-home personal care and daily living support.

Product overview

ケアネットビズ (Care-Net Biz) is a unified platform operated by the Care Work Foundation (公益財団法人介護労働安定センター) offering three interconnected services: (1) カイゴホームページナビ, a nationwide directory/search engine for care business homepages; (2) ケアワークナビ, a job marketplace for care/welfare/medical sector employment; and (3) 介護事業者ホームページサービス, a website creation and hosting service specifically designed for care businesses. The platform leverages the Foundation's expertise in the care industry to provide integrated solutions for care businesses to establish their online presence and recruit staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Visit Care (訪問介護) In-home personal care service delivered by Pumpkin's care staff to elderly and disabled clients in Ishinomaki, Miyagi, supporting daily living activities at the client's home.
• Home Visit Bathing (訪問入浴) In-home bathing service provided by Pumpkin to elderly and disabled clients in Ishinomaki, Miyagi, who have difficulty using a standard bathtub at home.
• Meal Delivery (配食サービス) Home-delivered meal service for elderly and disabled clients in Ishinomaki, Miyagi, providing regular meals to support daily nutrition at home.
• Welfare Equipment Sale and Rental (福祉用具販売・レンタル) Sale and rental of welfare equipment (such as mobility and daily living aids) to elderly and disabled clients in Ishinomaki, Miyagi, to support daily living at home.

Quantifiable outcome

• Over 1,200 nursing care business operators have used the homepage service
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 公益財団法人介護労働安定センター (Care Work Foundation / Japan Foundation for Care Welfare)coreOthersCare-Net Biz is a service operated by the Care Work Foundation (公益財団法人介護労働安定センター), a public interest foundation established to promote employment and welfare in Japan's nursing care sector. The Foundation operates 47 prefectural branches nationwide that serve as the primary distribution and support network for the homepage service. The Foundation's broad mandate in nursing care workforce development and its national network of branches provide the institutional backbone and credibility for Care-Net Biz's services.

Scale indicators6 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• メッセージ (Message Co., Ltd.): National dementia group home and small-scale multifunctional in-home care operator. Comparable group home focus and dementia-specialist positioning to Pumpkin's residential service line.
• アースサポート (Earth Support Co., Ltd.): Japan's leading dedicated visiting bathing (訪問入浴介護) operator plus in-home care and welfare equipment rental. Closest direct peer to Pumpkin's bathing/equipment/home-visit offering, though at substantially larger scale.
• ツクイ (Tsukui Corporation): Mid-sized Japanese nursing care chain offering in-home care, day services, group homes, and residential facilities nationwide. Direct comparable in service breadth and multi-channel care delivery model.
• セントケア・ホールディング (Saint-Care Holding): Mid-sized visiting care, bathing, group home, and welfare equipment operator with multi-prefecture presence. Directly comparable service mix; note that Saint Care Wakayama appears as a customer of the Care Work Navi platform in the dataset.
• クラーチ (Cluarch): Japanese senior care operator with group homes, day services, and visiting care across multiple prefectures. Comparable regional-to-multi-prefecture care service model.
• メディカル・ケア・サービス (Medical Care Service Co., Ltd.): One of Japan's largest dementia group home (認知症グループホーム) operators. Closely comparable to Pumpkin's Ishinomaki group home operation, especially on dementia-specialist residential care delivery.

Broad incumbents

• ニチイ学館 (Nichii Gakkan): Japan's largest home-visit care and care staffing operator with nationwide prefectural coverage. Directly comparable in service mix (visiting care, bathing, equipment, group homes) but at vastly larger scale, serving as the dominant incumbent in the categories Pumpkin operates in.
• SOMPOケア (SOMPO Care): Subsidiary of major insurer SOMPO Holdings, operating nationwide in-home care, group homes, and residential care. A large national incumbent competing for the same prefectural and municipal contracts Pumpkin depends on.
• ベネッセシニアサポート (Benesse Senior Support): Subsidiary of Benesse Group operating paid nursing homes, group homes, and in-home care across Japan. Mid-to-large incumbent offering overlap with Pumpkin's full-service elderly care portfolio.
• パナソニック エイジフリー (Panasonic AgeFree): Panasonic subsidiary offering in-home care, day services, group homes, and senior residences. Large incumbent brand with comparable multi-service portfolio and cross-regional reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pumpkin