What Farmalogist does

Farmalogist d.o.o. is a privately held Serbian pharmaceutical wholesale and distribution company headquartered in Belgrade, founded in 2002 by pharmacists Miomir and Lovorka Nikolić. The company distributes pharmaceuticals, medical devices, and healthcare products to open-type pharmacies, hospitals, clinical centers, and health institutions across Serbia, and operates four distribution centers (Belgrade, Niš, Novi Sad, Kraljevo) plus wholly-owned regional wholesale entities in Bosnia and Herzegovina (Farmalogist AllBix), Montenegro (Pontera), and North Macedonia (Septima), making it a leading full-line pharmaceutical wholesaler in the Western Balkans. Its core technology stack consists of KNAPP semi-automated conveyor warehouse systems, RF terminal-managed information systems, Microsoft Dynamics AX ERP, the Connectur@ / Connectura 2.0 pharmacy-management software, and an online ordering platform (onlinetrebovanje.farmalogist.rs); supplementary Pharma Service offerings include market-access registration, marketing/field-sales support, customs warehousing, packaging/labelling, and clinical trial logistics. Farmalogist generates revenue through transaction-based pharmaceutical wholesale distribution spread across multiple customer segments, fee-based logistics and temperature-controlled delivery services, and professional regulatory services for pharmaceutical manufacturers; go-to-market is enterprise field sales backed by a centralized Contact Center and supported by GIRP membership, ISO 9001/14001/45001 certifications, and a December 2025 €14 million EBRD-backed energy-efficient logistics center investment. The company is currently led by director Danijela Radmanović (mag. farm.), operates under the ERGO WBS Group, and is jointly controlled by Industrijaimport-Industrijaimpex a.d. Podgorica and the Nikolić founders following the 2019 restructuring that saw Adriatic Fund B.V. exit.

Name

Farmalogist

Legal name

Farmalogist d.o.o.

Website

https://farmalogist.rs

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Farmalogist is a Serbian pharmaceutical wholesaler distributing medicines, medical devices, and healthcare products to pharmacies, hospitals, and clinical centers through four domestic distribution centers and regional subsidiaries across the Western Balkans.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical Wholesale Distribution: Revenue generated from distributing pharmaceutical products to pharmacies, hospitals, and health institutions across Serbia and the Western Balkans
2. Logistics and Delivery Services: Fee-based logistics services including warehousing, temperature-controlled transport, and just-in-time delivery
3. Regulatory Services: Services helping pharmaceutical companies navigate regulatory requirements for market access

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Farmalogist is a Serbian pharmaceutical wholesale and distribution company founded in 2002. It distributes pharmaceuticals and medical devices to pharmacies, hospitals, and health institutions across Serbia and the Western Balkans. The company also provides regulatory registration, marketing, and field sales services to pharmaceutical manufacturers seeking market access in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmaceutical Wholesale Distribution Large-scale distribution of pharmaceuticals and medical devices to pharmacies, hospitals, clinical centers, and health institutions in Serbia and the wider Western Balkans region.
• Pharma Service (Registration, Marketing, Field Sales) End-to-end market-access support for pharmaceutical manufacturers, including regulatory registration with national authorities, marketing activities, and field sales force services in the Serbian and Western Balkan markets.
• Pre-Wholesale Services Pre-wholesale logistics services for pharmaceutical manufacturers including customs-bonded warehousing, secondary packaging and labeling, and logistics support for clinical trials.
• Wholesale Warehousing and Transport Specialized pharmaceutical warehousing and temperature-controlled transport services, supported by KNAPP semi-automated warehouse systems, ensuring compliance with cold-chain requirements for sensitive medicines.
• Online trebovanje Ordering Platform Web-based ordering platform (onlinetrebovanje.farmalogist.rs) enabling pharmacies and health institutions to place and manage pharmaceutical orders digitally.
• Connectura / Connectura 2.0 Software offering for pharmacies and healthcare partners to manage ordering and inventory workflows in connection with Farmalogist's wholesale operations.

Quantifiable outcome

• Established 20+ years of operation in Serbian pharmaceutical market
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered supporting, parent, industry association and regional.

• BDK AdvokatisupportingImplementation/ SI/ Consulting PartnerLegal advisory firm that advised Farmalogist on the EBRD financing transaction.
• ERGO WBS GroupparentOthersParent company structure for Farmalogist within the ERGO WBS Group.
• GIRP (European Association of Full-Line Pharmaceutical Wholesalers)industry associationOthersFarmalogist is a member of GIRP, the European Association of Full-Line Pharmaceutical Wholesalers, providing industry representation and best practice access.
• Farmalogist AllBixregionalChannel Partner/ Reseller/ DistributorRegional partner in Bosnia handling pharmaceutical distribution for Farmalogist.
• PonteraregionalChannel Partner/ Reseller/ DistributorRegional partner in Montenegro handling pharmaceutical distribution for Farmalogist.
• SeptimaregionalChannel Partner/ Reseller/ DistributorRegional partner in North Macedonia handling pharmaceutical distribution for Farmalogist.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• KRKA: Slovenian generic pharmaceutical manufacturer with extensive Central and Eastern European distribution. Comparable to Farmalogist's upstream pharma manufacturer clients, and a regional player whose distribution needs overlap with Farmalogist's pharma service offering.
• Richter Gedeon: Hungarian pharmaceutical company with manufacturing and regional distribution across Central and Eastern Europe. Comparable to Farmalogist's manufacturer clients and a regional pharma peer operating across overlapping CEE/Western Balkans markets.

Regional players

• Sopharma Trading: Bulgarian pharmaceutical distributor and part of the Sopharma Group, serving the Bulgarian and broader Balkan pharma market. Comparable to Farmalogist as a regional full-line wholesaler with manufacturer relationships and pharma service offerings in a neighboring Balkan market.
• Pliva (Teva Pharmaceutical Industries): Croatian pharmaceutical manufacturer and regional distributor, part of Teva. Comparable to Farmalogist as a leading pharma company in a Western Balkans market with distribution and manufacturer services across the region.

Direct peers

• Hemofarm (STADA Group): Leading Serbian pharmaceutical company with manufacturing and distribution operations, part of STADA Group. Directly comparable to Farmalogist as a major domestic Serbian pharma player operating in wholesale, manufacturing, and market access services in the same regulatory environment.
• Alliance Healthcare (Walgreens Boots Alliance): European pharmaceutical wholesaler and pharmacy operator owned by Walgreens Boots Alliance. Comparable to Farmalogist in full-line wholesale, pharmacy supply, and value-added pharma services across European markets.
• Phoenix Group: One of Europe's largest pharmaceutical full-line wholesalers, operating across multiple European markets with extensive distribution networks and pharma service offerings. Directly comparable to Farmalogist in core full-line wholesale model, temperature-controlled logistics, and pharma manufacturer services.

Broad incumbents

• Celesio / McKesson Europe: One of the largest international pharmaceutical wholesalers and pharmacy operators, part of McKesson. Overlaps with Farmalogist in wholesale distribution and pharmacy supply but at much broader European and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farmalogist
• LinkedInlinkedin.com/company/farmalogist

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmalogist