Landesgartenschau Bad Gandersheim

Name

Landesgartenschau Bad Gandersheim

Legal name

Landesgartenschau Bad Gandersheim gGmbH

Website

https://laga-bad-gandersheim.de

Company type

Private

Founded year

2023

Operating status

Closed

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Garden Exhibition and Event Services

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Parks, Gardens & Botanical Attractions (THAJACAH), Fairgrounds & Expo Parks (THAHAAAH), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

Keywords

• Garden exhibition
• Public events
• Cultural festivals
• Regional tourism
• Outdoor recreation

Headquarters

HQ city

Bad Gandersheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from sale of day tickets (Tageskarte), season tickets (Dauerkarte), and single-entry Blumenschau tickets. Tickets sold at on-site cash desks, online shop, and regional advance sales points. Groups of 20+ receive discounted rates.
2. Gastronomy Concessions: Four on-site food and beverage concession stands operated by GCS Catering (Gastrozelt Südland, Pavillon am Rundsteg, Pavillon am Freibad/Beach Bar, Pavillon am Haupteingang). The Gastrozelt Südland has 150 indoor and 100 terrace seats and accepts group reservations from 15 persons.
3. Sponsorship and Partnership Revenue: Sponsorship revenue from Hauptsponsoren, Co-Sponsoren, Sponsoren und Partner, Technik-Partner, Gesundheits-Partner, and Medienpartner. Public funding from Land Niedersachsen, Bundesstadtentwicklung, and Landwirtschaftliche Berufsgenossenschaft Nord.
4. Parking Fees: Free parking at Haupteingang (over 1,000 spaces), with dedicated bus parking and RV parking areas provided free of charge during the event.
5. Guided Tours: Revenue from certified KulturLotsen guided tours at €65–€95 per group (up to 25 persons), including themed tours (Altstadt + Landschaftspark, Landschaftspark + Spiel- und Sportpark, Roswithapark + Auepark + Klosterhügel, barrierefreier Spaziergang, barfußführung, Kinderführung). Open group tours for individuals at €5 per person on Saturdays and Sundays.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Landesgartenschau Bad Gandersheim organized and operated the 2023 Lower Saxony State Garden Show (Landesgartenschau), a 185-day seasonal public event spanning approximately 40 hectares across five themed park areas (Spiel- und Sportpark, Landschaftspark, Roswitha-Park, Auepark, Kurpark). The offering bundles ticketed admission (day, season, and flower exhibition tickets) with on-site amenities including the Sole-Naturfreibad salt-water outdoor pool, Sparkassen-Seebühne lakeside performance venue, guided cultural tours (KulturLotsen), the Grünes Klassenzimmer outdoor education program, and 14 rotating floral exhibitions, plus over 1,000 programmed events ranging from concerts and theater to family activities.

Product overview

Landesgartenschau Bad Gandersheim is a state garden exhibition (2023) featuring a unified visitor experience across four distinct parks: the Spiel- und Sportpark with themed gardens, the Landschaftspark with the Sparkassen-Seebühne performance venue, the Roswithapark with its brine swimming pool, and the Auepark nature reserve. The offering combines ticketed admission products (Dauerkarte, Tageskarte, Blumenschau tickets) with on-site services including guided cultural tours, the Grünes Klassenzimmer educational program, and multiple gastronomy locations. The event runs April 14 to October 15, 2023 across 40 hectares.

Differentiator

Problem solved

Functional benefit

Products and services

• Landesgartenschau Bad Gandersheim 2023 State Garden Exhibition A 185-day seasonal public garden exhibition combining themed gardens, floral exhibitions, sports and water recreation, and cultural programming across five themed park areas in Bad Gandersheim, Germany, targeted at individual consumers, tourists, families, school groups, and group travelers from Südniedersachsen and beyond.
• Tageskarte (Day Ticket) Single-day admission ticket granting access to all LAGA park areas, themed gardens, Blumenschau floral exhibition, and the Museum Portal zur Geschichte; priced at €19 adult, €16 reduced, €5 children, with group and school pricing available, sold at on-site cash desks, the online ticket shop, and regional advance sales points.
• Dauerkarte (Season Ticket) Unlimited-entry pass valid for the entire 185-day run of the Landesgartenschau, including Sole-Naturfreibad pool access, extended evening hours in June/July/August until 20:00, and complimentary entry to partner garden shows LAGA Fulda and LAGA Freyung; priced at €119 adult, €99 reduced, with family and youth tiers.
• Blumenschau Ticket (Flower Exhibition Ticket) Standalone ticket for entry to the Blumenhalle flower exhibition hall only (no LAGA grounds access), showing 14 rotating floral installations changing on a roughly two-week cycle over the 185-day event; priced at €5 adult, €4 reduced, €2 children, included at no extra charge with Tageskarte and Dauerkarte.
• Gästeführungen (KulturLotsen Guided Tours) Certified guided tours led by KulturLotsen cultural guides for groups of up to 25 persons, covering themed itineraries such as Altstadt + Landschaftspark, Landschaftspark + Spiel- und Sportpark, Roswithapark + Auepark + Klosterhügel, barrierefreier Spaziergang, barfußführung, and Kinderführung; priced at €65–€95 per group, with open individual tours at €5 per person on weekends.
• Grünes Klassenzimmer (Green Classroom) Education Program Outdoor environmental education workshops and learning programs for school classes and KITA groups covering nature, water ecology, bee conservation, sustainability, and regional heritage; priced at €4 per school pupil and free for KITA groups from 6 children, delivered by on-site educators and partner organizations.
• Gastronomie (On-Site Food and Beverage) Food and beverage service at four on-site locations (Gastrozelt SüDland with 150 indoor and 100 terrace seats, Pavillon am Rundsteg, Beach Bar at the Sole-Naturfreibad, Pavillon am Haupteingang); group reservations accepted from 15 persons, operated by concession partner GCS Catering on the LAGA grounds.
• Spiel- und Sportpark mit Themengärten (Action and Sports Park with Themed Gardens) Recreation area featuring sports fields, a 700-meter Loop running track, six themed gardens (Themengärten) built by the VGL Niedersachsen-Bremen landscaping trade association, a Boulder-Würfel climbing feature, playground, picnic areas, and a garden market with regional exhibitors.
• Landschaftspark mit Sparkassen-Seebühne (Landscape Park with Lakeside Stage) Main-entrance landscape park featuring the Osterbergseen lakes, floating islands, and the Sparkassen-Seebühne open-air stage seating up to 650 visitors (250 tribüne plus 400 on Steinerne Insel) for evening concerts, theater, comedy, and show events.
• Roswithapark mit Sole-Naturfreibad (Roswitha Park with Salt-Water Outdoor Pool) Park area featuring the renovated Sole-Naturfreibad brine natural outdoor pool with sand beach and Wasserspielplatz water playground, plus the Pavilion der Regionen presenting regional initiatives, SDG learning stations by EPIZ, and the HAWK 'Natürlich Anders' installation.

Quantifiable outcome

• 185 days of operations with over 1,000 events and ~1,500 program items
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Sparkasse (Stadt- und Kreissparkasse Einbeck)flagshipGTM or Marketing Partner · 14 April 2023Naming sponsor of the Sparkassen-Seebühne (lake stage), the premier outdoor performance venue on the Osterbergsee. The stage accommodates up to 650 visitors and hosts major evening concerts, theater, and show events. Sparkasse branding is prominently featured on all stage-related communications.
• Volksbank (Volksbank Northeim)coreGTM or Marketing Partner · 14 April 2023Sponsor of the Gabionenhang, the 370-meter barrier-free access path connecting the Skulpturenweg to the Kurpark. The path features 35,000 daffodils blooming at the LAGA start and offers panoramic views over the grounds.
• AOK (AOK Nordwest / Die Gesundheitskasse)coreGTM or Marketing Partner · 14 April 2023Health insurance partner (Gesundheits-Partner) of the LAGA, with a focus on wellness, health education, and the spa/wellness experience associated with Bad Gandersheim's status as a Soleheilbad (salt spa).
• Gandersheimer DomfestspieleflagshipStrategic or Co-development Partner · 14 April 2023Germany's largest open-air theater (since 1959), located adjacent to the Stiftskirche. Draws up to 60,000 spectators per season. The Domfestspiele cast performs on the Sparkassen-Seebühne and share programming synergies with LAGA. Together they create the 'GARTEN.FEST.SPIELE' cultural ecosystem.
• GCS Catering (Matthias Polster)coreImplementation/ SI/ Consulting Partner · 14 April 2023Primary food and beverage concession operator for all four on-site catering locations (Gastrozelt Südland, Pavillon am Rundsteg, Pavillon am Freibad, Pavillon am Haupteingang). The Gastrozelt Südland alone offers 150 indoor and 100 terrace seats and accepts group reservations from 15 persons.
• NABU (Naturschutzbund Deutschland, Kreisverband Northeim und Goslar)coreStrategic or Co-development Partner · 14 April 2023Environmental organization with a dedicated exhibition area in the Auepark, presenting nature conservation topics, species protection, and habitat management. NABU contributes educational content and runs the exhibition wagon of the Kreisimkerverein Northeim.
• Kreisimkerverein Northeim (Beekeepers' Association)coreImplementation/ SI/ Consulting Partner · 14 April 2023Beekeeping association operating the 'Imkermobil' (mobile apiary exhibition) in the Auepark. Daily expert beekeepers provide live demonstrations, queen-spotting in the Schaubeute, and educational sessions on bee conservation and honey production.
• Einbeck TourismuscoreGTM or Marketing Partner · 14 April 2023Regional tourism partner presenting Einbeck (largest city in Südniedersachsen) via a red double-decker bus exhibit. Promotes the PS.SPEICHER (Europe's largest vintage car collection, 2,500+ exhibits), Fachwerk (half-timbered architecture), and Bockbier heritage.
• HAWK Hildesheim (Hochschule für angewandte Wissenschaft und Kunst)coreStrategic or Co-development Partner · 14 April 2023University of Applied Sciences presenting the 'Natürlich Anders' (Naturally Different) project in the Roswithapark. Student installations and design work showcase innovative approaches to built environment challenges, using recycled materials like glass from discarded electrical appliances.
• LandFrauen (Kreativgarten)coreImplementation/ SI/ Consulting Partner · 14 April 2023Women's agricultural association maintaining the 'Kreativgarten' in the Roswithapark. The association (est. 1946, ~220 members) also runs the 'Pumps und Pellkartoffeln' info mobile, Outdoorküche cooking workshops, and participates in the Grünes Klassenzimmer educational program.
• Förderverein der Landesgartenschau Bad Gandersheim e.V.flagshipStrategic or Co-development Partner · 14 April 2023Registered non-profit support association with eight working groups (advertising, arts/culture/religion, inner city, local districts, regionality, sport/education/health, guest reception, crafts). Mobilizes citizens, businesses, and organizations. Develops cycling route signage and supports regional coordination. Led by 1st Chairman Dr. Rolf Holbe.
• Internationale Fredener MusiktageminorGTM or Marketing Partner · 14 April 2023Annual international music festival in the region. Partnered with LAGA to cross-promote cultural events and attract culturally oriented visitors to both the LAGA and the music festival.
• Lamspringer SeptemberminorGTM or Marketing Partner · 14 April 2023Regional annual event in Lamspringe (site of the only English monastery on German soil). Cross-promoted as part of the broader regional cultural calendar alongside LAGA.
• Seesen (Stadtmarketing & Tourismus)coreGTM or Marketing Partner · 14 April 2023City of Seesen (gateway to the Harz) presents itself in the Roswithapark with a Steinway piano replica, Radweg stamps, and the 'Fenster zum Harz' bench. Promotes Seesen as an excursion destination from the LAGA.
• VGL Niedersachsen-Bremen (Verband Garten-, Landschafts- und Sportplatzbau)coreImplementation/ SI/ Consulting Partner · 14 April 2023Landscape gardening trade association representing 400+ member businesses. Responsible for designing and maintaining the six themed gardens (Themengärten) in the Spiel- und Sportpark, showcasing the breadth of the green industry.
• EPIZ (Entwicklungspädagogisches Informationszentrum)coreImplementation/ SI/ Consulting Partner · 14 April 2023Development education information center presenting the 17 UN Sustainable Development Goals (SDGs) at five interactive learning stations in the Roswithapark. QR codes link to the sustainable-jetzt.de platform. Contributes to the educational Grünes Klassenzimmer program.
• Stadt Bad Gandersheim (Abtei / Kaisersaal)coreStrategic or Co-development Partner · 14 April 2023The host city of Bad Gandersheim provides the Abtei (Abbey) with Kaisersaal (Imperial Hall), the Stiftskirche/Dom, and city museum. LAGA day ticket holders receive free access to the 'Portal zur Geschichte' museum on the Klosterhügel Brunshausen.

Scale indicators8 records

Recent moves6 records

Expansion highlights1 record

Regional players

• Herrenhäuser Gärten: Hannover-based baroque gardens with seasonal flower exhibitions (Herrenhäuser Feuerwerkswettbewerb, etc.) and event programming. Comparable regional German garden attraction with ticketed entry, though as a permanent venue rather than a rotating state show.
• Ega Cyriakus Erfurt (egapark): Thuringian garden exhibition park operating as a permanent venue tied to the historical IGA Erfurt 1961 site. Comparable mix of themed gardens, floral halls (Blumenschau), event programming, and family attractions, but in year-round operating form.

Broad incumbents

• RHS Chelsea Flower Show: The most prestigious global horticultural exhibition, comparable in scale of programming and show-garden format. Differs in operating as a 5-day annual event under a non-profit horticultural society vs. LAGA's longer seasonal garden-show window.
• Keukenhof: The Netherlands' world-famous spring bulb-flower park operating seasonally on a comparable model (ticketed entry, themed gardens, event programming). Larger and more internationally recognized, but operates on the same ticketed seasonal-garden-show economics.
• Insel Mainau: Lake Constance garden island operating year-round ticketed garden and floral exhibitions (including a recurring Blumenschau/flower show). Comparable cultural-garden attraction model with on-site gastronomy and event programming, but as a permanent destination vs. LAGA's rotating model.
• RHS Hampton Court Flower Show: Annual UK garden show with show gardens, floral marquees, and educational programming. Operates on a similar mix of ticketed entry, premium sponsor partnerships, and educational programming, but on a shorter annual window vs. LAGA's 185-day season.

Direct peers

• Landesgartenschau Freyung: Second cross-ticketing LAGA partner offering reciprocal access to Bad Gandersheim Dauerkarten holders. Operates the same rotating regional garden-show model with comparable sponsor mix and event-programming structure.
• BUGA (Bundesgartenschau): Germany's federal garden show, the larger-scale national counterpart to LAGA. Both are periodic, state/federal-backed garden exhibitions featuring themed gardens, flower halls, and event programming; BUGA rotates among host cities on a similar multi-year cadence.
• IGA (Internationale Gartenbauausstellung): International horticultural exhibition held periodically in Germany (Berlin 2017, Erfurt 1961, Hamburg 1963, Rostock 2003). Comparable large-scale, multi-attraction garden show with cultural programming and educational components.
• Landesgartenschau Fulda: Direct cross-ticketing partner — LAGA Bad Gandersheim Dauerkarten holders receive free entry to LAGA Fulda. Same LAGA format (state-level garden show, rotating host city, 185+ day season), with overlapping sponsor archetypes (Sparkasse, regional Verbände).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lagabadgan2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landesgartenschau Bad Gandersheim