Lucid Technology Holdings
Lucid Technology Holdings is a privately held, bootstrapped boutique consultancy (founded 2018, 1-10 employees) that provides corporate strategy, brand strategy, project management, creative support, and manufacturer representation services to technology-driven startups and Fortune 500 companies.
- Company typePrivate
- Founded2018
- HeadquartersLewes, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lucid Technology Holdings does
Lucid Technology Holdings, LLC is a privately held, bootstrapped professional services firm founded in 2018 that provides consulting and product commercialization services to technology-driven businesses ranging from early-stage startups to Fortune 500 corporations. The company is headquartered in Lewes, Delaware, with additional offices in Kent, Washington and Redmond, Washington. It operates with 1-10 employees and is led by Founder and Principal John Smith, supported by Cheryl Amthor (Lucid Brands™), Jordan Patsis (Project Manager), and William Hulburt (President - Apparel, formerly of Ralph Lauren).
The company offers five core service lines: Corporate Strategy, Project Management, Brand Strategy, Creative Support (global product and project ideation, design, CAD, prototyping, and manufacturing support), and Manufacturer Representation. Beyond advisory work, LUCID has contributed to the creation of physical products including LUCID Vision LVX (interactive AR-enabled eyewear meeting US military specifications, launched 2019), ORION by Up-Switch (a gaming hardware brand with full IP strategy), and GAEMS gaming hardware (which achieved sales of 50,000+ units in under 12 months, with Microsoft purchasing 5,000+ units). A new engagement, 'Moments,' is planned for 2025 launch.
LUCID's revenue model is professional services with a free 1-hour initial consultation and pay-as-you-go project billing; manufacturer representation is offered on a success-based fee structure. The go-to-market is sales-led and direct, relying on testimonials, project showcases, and founder-led relationship selling rather than digital marketing channels. The firm has no external funding, no disclosed AI/ML capabilities, and no APIs, SDKs, or software product surface — it is a pure-play boutique consultancy with a small, project-driven client roster.
Lucid Technology Holdings firmographics
Firmographics- Name
- Lucid Technology Holdings
- Legal name
- Lucid Technology Holdings, LLC
- Website
- https://lucidtechholdings.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lucid Technology Holdings is a privately held, bootstrapped boutique consultancy (founded 2018, 1-10 employees) that provides corporate strategy, brand strategy, project management, creative support, and manufacturer representation services to technology-driven startups and Fortune 500 companies.
- Ownership category
- akta.pro rank
Lucid Technology Holdings industry classification
Industry- Product category
- Business Consulting Services
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
Keywords
Where Lucid Technology Holdings is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lucid Technology Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Services: LUCID provides consulting and professional services including corporate strategy, project management, brand strategy, creative support, and manufacturer representation. Fees for manufacturer representation are success-based. Initial consultations are offered free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation-based services with free initial 1-hour sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Lucid Technology Holdings product offering
Product offeringCore offering
Lucid Technology Holdings is a business consultancy that helps technology-driven companies take products from ideation through to market launch. Its offerings span Corporate Strategy, Project Management, Brand Strategy, Creative Support (design, engineering, prototyping), and Manufacturer Representation, complemented by select proprietary products such as the LUCID Vision LVX interactive eyewear.
Product overview
Lucid Technology Holdings is a consulting and services firm (launched 2018) that helps technology-driven businesses bring products to market. The company offers a portfolio of professional services including Creative Support (ideation, design, prototyping, manufacturing), Corporate Strategy (startup to Fortune 500 advisory), Project Management, Brand Strategy, and Manufacturer Representation. In addition to services, LUCID has developed proprietary products including LUCID Vision LVX (interactive eyewear for military and emergency professionals), and assisted clients with products like ORION by Up-Switch (gaming hardware) and Moments (consumer product launching 2025). The company operates from offices in Washington State and Delaware.
Differentiator
Problem solved
Functional benefit
Brands
- Lucid Brands™: Brand strategy and product development division led by Cheryl Amthor, focused on household goods development and sales.
Products and services
- Corporate Strategy
- Project Management
- Brand Strategy
- Creative Support
- Manufacturer Representation
- LUCID Vision LVX
Quantifiable outcome
- GAEMS sold more than 50,000 units in less than 12 months with LUCID's help, exceeding initial projections of 5,000 units lifetime
Companies that use Lucid Technology Holdings
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Lucid Technology Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lucid Technology Holdings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Up-Switch, LLCcoreLUCID was tasked with creating the brand, go-to-market strategy and budget for Up-Switch's new and innovative gaming product. Brought design partners and manufacturing partners together to create the unique yet manufacturable product to market. Defined the IP strategy including patents, trademarks, copyrights to protect ideation, design and the brand.
- Design Partners (for ORION)minorDesign partners brought together by LUCID to create the ORION gaming product.
- Manufacturing Partners (for ORION)minorManufacturing partners brought together by LUCID to create the ORION gaming product.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lucid Technology Holdings competitors and assessment
Company assessmentDirect peers
- Landor & Fitch: Global brand consulting and design firm that helps companies build and reposition brands, directly comparable to LUCID's Brand Strategy service line.
- Frog Design (Capgemini Engineering): Global design and strategy firm that designs products, brands, and experiences for technology-driven companies, a direct comparable to LUCID's creative support and brand strategy offerings.
- R/GA: Innovation consultancy combining brand, product, and marketing strategy for technology clients, comparable to LUCID's integrated brand strategy and go-to-market work.
- Lunar (formerly Lunar Design): Design and innovation studio that builds physical and digital products for technology companies, similar in scope to LUCID's product design and prototyping work.
- Lippincott: Brand strategy and design consultancy serving Fortune 500 clients, comparable to LUCID's enterprise brand and corporate strategy engagements.
- Smart Design: Product design and innovation firm that brings consumer products to market through design, engineering, and brand work, paralleling LUCID's technology-to-market pipeline.
- IDEO: Product design and innovation consultancy that helps clients take ideas from concept to market, closely mirroring LUCID's end-to-end ideation-to-launch service model.
Broad incumbents
- McKinsey & Company: Global management consulting firm whose corporate strategy practice competes for the same Fortune 500 advisory mandates that LUCID targets with its Corporate Strategy service.
- Bain & Company: Global strategy consultancy offering corporate development and product/portfolio strategy, overlapping with LUCID's startup-to-Fortune 500 strategic engagements.
- Fahrenheit 212 (Capgemini Invent): Product innovation consultancy within Capgemini Invent; overlaps with LUCID's product commercialization focus but operates at much greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lucid Technology Holdings social profiles
Digital presenceLucid Technology Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucid Technology Holdings leadership team
Management profileNumber of profiles
Profiles4 records
Lucid Technology Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucid Technology Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucid Technology Holdings
What does Lucid Technology Holdings do?
Lucid Technology Holdings is a business consultancy that helps technology-driven companies take products from ideation through to market launch. Its offerings span Corporate Strategy, Project Management, Brand Strategy, Creative Support (design, engineering, prototyping), and Manufacturer Representation, complemented by select proprietary products such as the LUCID Vision LVX interactive eyewear.
Is Lucid Technology Holdings a public or private company?
Lucid Technology Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lucid Technology Holdings founded?
Lucid Technology Holdings was founded in 2018. It employs 1 to 10 people.
Where is Lucid Technology Holdings based?
Lucid Technology Holdings is headquartered in Lewes, United States, in the North America region.
How does Lucid Technology Holdings make money?
One revenue line is on record: professional Services.
Who are Lucid Technology Holdings's main competitors?
Direct peers on record are Landor & Fitch, Frog Design (Capgemini Engineering), R/GA, Lunar (formerly Lunar Design), Lippincott, Smart Design and IDEO. Broad incumbents are McKinsey & Company, Bain & Company and Fahrenheit 212 (Capgemini Invent).
Does Lucid Technology Holdings have an API?
No public API is recorded for Lucid Technology Holdings.
What industry is Lucid Technology Holdings in?
Lucid Technology Holdings's product category is Business Consulting Services. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 54161 and its SIC code is 8742.