MyNews
- Company typePublic
- Founded1996
- HeadquartersPetaling Jaya, Malaysia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
MyNews firmographics
Firmographics- Name
- MyNews
- Legal name
- MYNEWS HOLDINGS BERHAD
- Website
- https://mynews.com.my
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where MyNews is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
MyNews business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: Revenue from selling convenience store products including ready-to-eat meals, fresh food, bakery items (Maru Kafe), beverages, snacks, and general merchandise through owned retail outlets across Malaysia.
- Service Fees: Revenue from bill payment services, mobile and game reload services, SIM starter pack sales, and parcel send/return services offered at store counters.
- myNEWS Credit Loading: Stored value card loading fees and float income from myNEWS Credit reloads. Maximum card value limit of RM1,500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Friend membership - base tier for all registered members |
| Other | Pay-as-you-go | Platinum membership - upgraded tier for frequent shoppers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MyNews product offering
Product offeringCore offering
MyNews operates a network of 530+ owned and franchised convenience retail outlets across Malaysia (including the WHSmith Malaysia airport joint venture and a mobile truck format) selling ready-to-eat meals, fresh food, bakery items under Maru Kafe/Maru Coffee, snacks, beverages, and daily essentials. Stores also offer ancillary counter services such as bill payment, mobile and game reload, Touch 'n Go reload, SIM starter packs, and parcel send/return. The retail operation is supported by the myNEWS Malaysia app and myNEWS Loyalty Programme, which provide cashless payments, the myNEWS Credit stored-value wallet, and multi-brand loyalty points (myPOINTS) earning and redemption across myNEWS, CU, SUPERVALUE, and Maru Coffee brands.
Product overview
MyNews operates as a convenience retail chain store platform with a portfolio of interconnected brands and services. The core offering is the myNEWS convenience store format, complemented by Maru Kafe bakery-café sub-brand producing fresh baked goods and coffee, and the WHSmith Malaysia joint venture at airports. The digital ecosystem includes the myNEWS Malaysia App and Loyalty Programme enabling cashless payments and points redemption across all stores. Food offerings span Ready-to-Eat meals, Fresh Food (hot snacks, steamed pau, made-to-order items), and in-store services like bill payment, mobile reload, and parcel services. A Mobile Truck extends reach beyond fixed locations.
Differentiator
Problem solved
Functional benefit
Products and services
- myNEWS Convenience Store Main convenience retail store format offering everyday essentials, snacks, beverages, ready-to-eat meals, and in-store services to on-the-go urban consumers across Malaysia.
- Maru Kafe / Maru Coffee Bakery and coffee concept operating within myNEWS stores, offering freshly baked bread, pastries, and hot beverages (Americano, Cappuccino, Latte, Caramel Latte, Chocolate, Mocha).
- WHSmith Malaysia Joint venture retail outlets with WHSmith Travel Limited offering travel-related retail and convenience products within Malaysian international airports (including KLIA2).
- myNEWS Malaysia App Mobile application enabling cashless payments, loyalty points (myPOINTS) earning and redemption, myNEWS Credit storage and management, and member-exclusive rewards and promotions; integrates with Alipay, Boost, and Touch 'n Go.
- myNEWS Loyalty Programme Multi-tier membership programme (Friend and Platinum) where members earn myPOINTS (1 point per RM1 for Friend, 1.2 points per RM1 for Platinum) redeemable for coupons across myNEWS, CU, SUPERVALUE, and Maru Coffee stores.
- Ready-to-Eat Meals Assorted ready-to-eat food including sandwiches (Smoked Chicken Chilli Padi, Teriyaki Chicken, Egg Mayo), onigiri variants (Nasi Lemak Onigirazu, Spicy Cheesy Chicken, Smoked Salmon), and bento boxes (Jumbo Chicken Katsu, Spaghetti Spicy Belado).
- Fresh Food Fresh prepared food including hot snacks (Torimaru Popcorn Chicken, Cheese Sausage, Black Pepper Sausage), steamed pau (BBQ Chicken, Curry Chicken, Red Bean, Kaya), and made-to-order items (croissants, panini, wraps, salads).
- Mobile Truck Mobile retail truck serving events, campuses, and on-the-go locations across Klang Valley and other Malaysian states, extending the convenience store format beyond fixed outlets.
- In-Store Services Convenience services available at store counters: bill payment, mobile and game reload, Touch 'n Go card reload, SIM starter packs, parcel send/return, and IQOS Care Corner locations.
Quantifiable outcome
- RM878.46 million revenue in FY2025 (+9.23% YoY growth)
- +1 more outcomes
Companies that use MyNews
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
MyNews technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
MyNews partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Gourmet Kineya Co. LtdcoreJapanese fresh food producer partnership to produce ready-to-eat meals for myNEWS convenience stores. Products include bento boxes, onigiri variants, and Japanese-style ready-to-eat food. Both factory and operations received Investment Tax Allowance (ITA) from MIDA in 2019.
- Ryoyupan Baking Co. of Japan / Ryoyu Baking Co. LtdcorePartnership with Japanese bakery company to produce bakery products (Maru Kafe brand) including croissants, buns, and other baked goods. Products baked locally and delivered fresh daily. Both factory and operations received Investment Tax Allowance (ITA) from MIDA in 2019.
- WH Smith Travel LimitedcoreEqual joint venture partnership established in 2012 to set up and operate WHSmith outlets within Malaysian international airports (KLIA2 and others). WH Smith Travel Limited is one of the UK's leading retailers specializing in travel retail.
- GrabminorGrab Food delivery partnership. myNEWS was awarded Grab Food Rising Star of 2019 Award for food delivery services.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
MyNews competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyNews social profiles
Digital presenceMyNews compliance and trust
Trust signalCompliance1 record
MyNews financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyNews leadership team
Management profileNumber of profiles
Profiles1 record
MyNews subsidiaries and ownership
Company hierarchySubsidiaries4 records
MyNews funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyNews M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyNews
What does MyNews do?
MyNews operates a network of 530+ owned and franchised convenience retail outlets across Malaysia (including the WHSmith Malaysia airport joint venture and a mobile truck format) selling ready-to-eat meals, fresh food, bakery items under Maru Kafe/Maru Coffee, snacks, beverages, and daily essentials. Stores also offer ancillary counter services such as bill payment, mobile and game reload, Touch 'n Go reload, SIM starter packs, and parcel send/return. The retail operation is supported by the myNEWS Malaysia app and myNEWS Loyalty Programme, which provide cashless payments, the myNEWS Credit stored-value wallet, and multi-brand loyalty points (myPOINTS) earning and redemption across myNEWS, CU, SUPERVALUE, and Maru Coffee brands.
Is MyNews a public or private company?
MyNews is a public company. It is classified as public and is currently operating.
When was MyNews founded?
MyNews was founded in 1996. It employs 1,001 to 5,000 people.
Where is MyNews based?
MyNews is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does MyNews make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are service Fees and myNEWS Credit Loading.
Does MyNews have an API?
No public API is recorded for MyNews.