MyNews

Name

MyNews

Legal name

MYNEWS HOLDINGS BERHAD

Website

https://mynews.com.my

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Revenue from selling convenience store products including ready-to-eat meals, fresh food, bakery items (Maru Kafe), beverages, snacks, and general merchandise through owned retail outlets across Malaysia.
2. Service Fees: Revenue from bill payment services, mobile and game reload services, SIM starter pack sales, and parcel send/return services offered at store counters.
3. myNEWS Credit Loading: Stored value card loading fees and float income from myNEWS Credit reloads. Maximum card value limit of RM1,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MyNews operates a network of 530+ owned and franchised convenience retail outlets across Malaysia (including the WHSmith Malaysia airport joint venture and a mobile truck format) selling ready-to-eat meals, fresh food, bakery items under Maru Kafe/Maru Coffee, snacks, beverages, and daily essentials. Stores also offer ancillary counter services such as bill payment, mobile and game reload, Touch 'n Go reload, SIM starter packs, and parcel send/return. The retail operation is supported by the myNEWS Malaysia app and myNEWS Loyalty Programme, which provide cashless payments, the myNEWS Credit stored-value wallet, and multi-brand loyalty points (myPOINTS) earning and redemption across myNEWS, CU, SUPERVALUE, and Maru Coffee brands.

Product overview

MyNews operates as a convenience retail chain store platform with a portfolio of interconnected brands and services. The core offering is the myNEWS convenience store format, complemented by Maru Kafe bakery-café sub-brand producing fresh baked goods and coffee, and the WHSmith Malaysia joint venture at airports. The digital ecosystem includes the myNEWS Malaysia App and Loyalty Programme enabling cashless payments and points redemption across all stores. Food offerings span Ready-to-Eat meals, Fresh Food (hot snacks, steamed pau, made-to-order items), and in-store services like bill payment, mobile reload, and parcel services. A Mobile Truck extends reach beyond fixed locations.

Differentiator

Problem solved

Functional benefit

Products and services

• myNEWS Convenience Store Main convenience retail store format offering everyday essentials, snacks, beverages, ready-to-eat meals, and in-store services to on-the-go urban consumers across Malaysia.
• Maru Kafe / Maru Coffee Bakery and coffee concept operating within myNEWS stores, offering freshly baked bread, pastries, and hot beverages (Americano, Cappuccino, Latte, Caramel Latte, Chocolate, Mocha).
• WHSmith Malaysia Joint venture retail outlets with WHSmith Travel Limited offering travel-related retail and convenience products within Malaysian international airports (including KLIA2).
• myNEWS Malaysia App Mobile application enabling cashless payments, loyalty points (myPOINTS) earning and redemption, myNEWS Credit storage and management, and member-exclusive rewards and promotions; integrates with Alipay, Boost, and Touch 'n Go.
• myNEWS Loyalty Programme Multi-tier membership programme (Friend and Platinum) where members earn myPOINTS (1 point per RM1 for Friend, 1.2 points per RM1 for Platinum) redeemable for coupons across myNEWS, CU, SUPERVALUE, and Maru Coffee stores.
• Ready-to-Eat Meals Assorted ready-to-eat food including sandwiches (Smoked Chicken Chilli Padi, Teriyaki Chicken, Egg Mayo), onigiri variants (Nasi Lemak Onigirazu, Spicy Cheesy Chicken, Smoked Salmon), and bento boxes (Jumbo Chicken Katsu, Spaghetti Spicy Belado).
• Fresh Food Fresh prepared food including hot snacks (Torimaru Popcorn Chicken, Cheese Sausage, Black Pepper Sausage), steamed pau (BBQ Chicken, Curry Chicken, Red Bean, Kaya), and made-to-order items (croissants, panini, wraps, salads).
• Mobile Truck Mobile retail truck serving events, campuses, and on-the-go locations across Klang Valley and other Malaysian states, extending the convenience store format beyond fixed outlets.
• In-Store Services Convenience services available at store counters: bill payment, mobile and game reload, Touch 'n Go card reload, SIM starter packs, parcel send/return, and IQOS Care Corner locations.

Quantifiable outcome

• RM878.46 million revenue in FY2025 (+9.23% YoY growth)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gourmet Kineya Co. LtdcoreStrategic or Co-development Partner · 1 January 2017Japanese fresh food producer partnership to produce ready-to-eat meals for myNEWS convenience stores. Products include bento boxes, onigiri variants, and Japanese-style ready-to-eat food. Both factory and operations received Investment Tax Allowance (ITA) from MIDA in 2019.
• Ryoyupan Baking Co. of Japan / Ryoyu Baking Co. LtdcoreStrategic or Co-development Partner · 1 January 2017Partnership with Japanese bakery company to produce bakery products (Maru Kafe brand) including croissants, buns, and other baked goods. Products baked locally and delivered fresh daily. Both factory and operations received Investment Tax Allowance (ITA) from MIDA in 2019.
• WH Smith Travel LimitedcoreChannel Partner/ Reseller/ DistributorEqual joint venture partnership established in 2012 to set up and operate WHSmith outlets within Malaysian international airports (KLIA2 and others). WH Smith Travel Limited is one of the UK's leading retailers specializing in travel retail.
• GrabminorGTM or Marketing PartnerGrab Food delivery partnership. myNEWS was awarded Grab Food Rising Star of 2019 Award for food delivery services.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mynewsmalaysia
• Facebookfacebook.com/mynews.com.my

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyNews