purel building services

What purel building services does

purel gebäudedienste gmbh is a family-owned German building services company headquartered in Dresden with a dependent branch in Leipzig, operating as a GmbH since at least the period covered by its current public material. The company delivers a multi-line integrated facility services portfolio under one provider: Gebäudereinigung (building cleaning including maintenance, glass, carpet, clean room, and disinfection cleaning), Gebäudetechnik (building technology including HVAC cleaning per VDI 6022 and escalator/moving walkway maintenance), Serviceleistungen (consulting, dishwashing, laundry, conference and food distribution services), Industrienahe Dienstleistungen (waste transport, packaging, internal logistics, and assembly support), and Arbeitnehmerüberlassung (AÜG-compliant temporary worker leasing). A separate consumer-facing sub-brand, #Zeitfrei, addresses private households with cleaning, laundry, shopping, and garden services.

The primary customer base is commercial and industrial businesses across Germany, with terms restricting contracting to "Unternehmen im Sinne von § 310 Abs. 1 BGB." Service delivery is on-site using Purel-employed staff, supervised by object managers under a continuous quality-control process. The company is certified to DIN EN ISO 9001:2015 and DIN EN ISO 14001, with DEKRA and Handwerkskammer Dresden accreditations. Revenue mechanics rest on recurring monthly-billed maintenance cleaning contracts (default one-year term, three-month cancellation, three-month probationary trial) supplemented by one-time/project-based work, additive services billed separately, and worker leasing engagements.

Go-to-market is sales-led and relationship-based: direct outreach, personal consultation, tender participation, and direct phone/email engagement via two regional offices. Marketing is largely local — anchored by sponsorships of HC Elbflorenz and Dresden Titans — supplemented by the purel.de website. The company self-describes as a "bundesweit tätiger Dienstleister" (nationwide service provider), though disclosed physical footprint remains concentrated in Saxony. No external investors, parent entities, M&A, or funding rounds are documented; ownership is family-held with Tobias Hildebrand as Geschäftsführer (Managing Director) and Anne Uhlig as Prokuristin.

Name

purel building services

Legal name

purel gebäudedienste gmbh

Website

https://purel.de

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

purel gebäudedienste gmbh is a family-owned German building services company based in Dresden, offering integrated cleaning, facility technology, industrial support, worker leasing, and household services to commercial, industrial, and private clients across Germany.

Ownership category

akta.pro rank

Product category

Facility Management and Building Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (561740), Drycleaning and Laundry Services (except Coin-Operated) (812320), Personal and Laundry Services (812)

akta.pro primary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

akta.pro secondary industries

Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Commercial/Corporate Dry Cleaning (B2B Accounts) (HSAJADAC)

Keywords

• Building cleaning services
• Facility management
• Commercial cleaning
• Janitorial services
• Worker leasing

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Building Cleaning Services (Recurring): Recurring revenue from contract-based building cleaning services. Contracts default to one-year terms with annual renewal unless terminated three months before expiry. A trial period of three months applies at contract start with a four-week termination notice for either party.
2. One-Time Cleaning Services: One-time services including deep cleaning, construction cleaning, and glass cleaning, billed separately per project.
3. Worker Leasing (Arbeitnehmerüberlassung): Temporary staffing services under the German Employee Leasing Act (AÜG), placing Purel employees with client companies to cover short-term personnel shortages.
4. Additional/Additive Services: Additional services and extra work beyond the base contract are billed separately and in addition to the standard contract price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

purel gebäudedienste gmbh is a German building services provider headquartered in Dresden offering contract-based building cleaning, building technology (technical cleaning and maintenance), service offerings (dishwashing, kitchen, laundry, conference services), industrial-adjacent services (waste transport, loading, packaging, internal transport), and temporary worker leasing (Arbeitnehmerüberlassung) to commercial and industrial clients across Germany. The company also operates the #Zeitfrei sub-brand providing household cleaning, window cleaning, laundry, shopping, and garden care services to private households.

Product overview

purel gebäudedienste gmbh is a building services company offering a comprehensive portfolio of integrated service modules. The core offerings include Gebäudereinigung (building cleaning) covering maintenance, specialized, and clean room cleaning; Gebäudetechnik (building technology) including technical cleaning and maintenance; Serviceleistungen (service offerings) such as consulting and conference services; Industrienahe Dienstleistungen (industrial-adjacent services) for manufacturing support; and Arbeitnehmerüberlassung (temporary staffing). The #Zeitfrei brand extends the portfolio to private households with cleaning, shopping, laundry, and garden services. The company operates from a main office in Dresden and a branch in Leipzig, serving clients throughout Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Zeitfrei: A personal service package for households offering cleaning, window cleaning, floor care, vacation services, shopping services, laundry and ironing services, and garden care.

Products and services

• Gebäudereinigung (Building Cleaning) Core building cleaning services including maintenance cleaning, glass cleaning, disinfection, carpet cleaning, exterior cleaning, hall cleaning, janitorial services, winter service, green space maintenance, pest control, machine cleaning, clean room cleaning, and escalator/moving walkway cleaning, delivered to commercial and industrial clients under recurring contracts.
• Gebäudetechnik (Building Technology) Building technology services including cleaning of technical systems, escalators and moving walkways, HVAC cleaning per VDI 6022 standards, operator responsibilities, maintenance work, and elevator attendant duties for facility operators.
• Serviceleistungen (Service Offerings) Service offerings including consulting, conference service, dishwashing and kitchen services, food distribution, laundry service, dining room service, vacation coverage, parking guidance, and entrance mat service for commercial clients.
• Industrienahe Dienstleistungen (Industrial-Adjacent Services) Industrial-adjacent services including waste and hazardous material transport, loading, merchandise arrangement and assembly, packaging, customer vehicle relocation, internal transport, and manufacturing/assembly work supporting industrial clients.
• Arbeitnehmerüberlassung (Temporary Worker Leasing) Temporary staffing services under the German Employee Leasing Act (AÜG), placing purel employees with client companies to cover short-term personnel shortages.
• #Zeitfrei (Private Household Services) Private household services brand offering household cleaning, window cleaning, floor care, vacation services, shopping service, laundry and ironing service, and garden maintenance directly to private households.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• HC ElbflorenzminorOthersPurel sponsors HC Elbflorenz, a handball club based in Dresden. The partnership provides local brand visibility and community engagement, with Purel's logo displayed on the club's website and materials.
• Dresden TitansminorOthersPurel sponsors the Dresden Titans basketball team. The partnership offers local brand visibility and community involvement, with Purel's logo featured on team materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dussmann Group: International facility-services group with strong German operations covering cleaning, catering, security, and building technology under multi-service B2B contracts - directly comparable bundle and contract model to Purel.
• Piepenbrock Unternehmensgruppe: Family-owned German facility-services company (HQ Osnabrück) providing building cleaning, facility management, and security services nationwide to B2B customers - a structurally similar privately-held mid-market peer.
• Dorfner Gruppe: Mid-sized German cleaning and facility-services company (HQ Nuremberg) covering building cleaning, glass/facade cleaning, and specialized cleaning - a tightly comparable regional B2B services peer.
• WISAG Industrie Service / Strabag PFS: One of Germany's largest facility-services and industrial-cleaning providers, offering building cleaning, technical services, and workforce solutions under a similar multi-service, B2B contract model - the most direct head-to-head competitor for Purel in the German market.
• Gegenbauer Services Group: Berlin-based German facility-services group covering building cleaning, technical building management, and security/personal services with ISO-certified B2B offerings, very comparable to Purel's bundled service concept.

Broad incumbents

• Sodexo Germany: Global facility-services and benefits provider with German operations covering cleaning, food services, and FM - overlap is around cleaning/soft-FM, but Sodexo operates at significantly larger scale with a wider portfolio.
• Compass Group Deutschland: Global contract-catering and support services group with German subsidiary covering facility cleaning and support services - comparable at the cleaning contract level but operates primarily through food-services-led accounts.
• ISS A/S (ISS Facility Services Germany): Global facility-services incumbent with substantial German operations delivering cleaning, workplace, and technical services to enterprise accounts - comparable services but broader, larger portfolio than Purel's niche focus.

Emerging players

• Scholz Gebäudeservice: Mid-sized German building-services provider focused on cleaning, glass and facade cleaning, and facility support for commercial customers - comparable scope to Purel but typically smaller scale and regional focus.
• Stinnes Facility Solutions: German facility-services player offering building cleaning and technical services to commercial customers - closely comparable service mix but generally smaller scale than Purel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about purel building services