NEW WORK DIGITAL
NEW WORK DIGITAL is a bootstrapped, founder-operated German boutique consultancy that designs, develops, and operates individually tailored, DSGVO-compliant AI assistants for the Mittelstand across sales, support, hotline, finance, HR, and enterprise knowledge workflows.
- Company typePrivate
- Founded2003
- HeadquartersNeufahrn, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NEW WORK DIGITAL does
NEW WORK DIGITAL (NEWWORK DIGITAL GmbH) is a boutique AI consulting and integration firm based in Neufahrn, Bavaria, founded in 2003 and operated as a solo-consultant practice by managing director Steffen Bauer. The company targets the German Mittelstand, advising small and medium-sized enterprises on where and how to deploy AI, then designing, developing, and operating individual AI assistants for client-specific processes in sales, customer support, hotline/voice, controlling/finance, HR/backoffice, and enterprise-wide document Q&A (Unternehmens-GPT). The technical stack is provider-neutral and application-layer: frontier large language models (OpenAI GPT-4o, Anthropic Claude, Google Gemini) are deployed for highest-quality outputs, while open-source models (Gemma, Mistral) are self-hosted on German servers for the most data-sensitive workloads. All assistants use Retrieval-Augmented Generation (RAG) over client corpora (SharePoint, CRM, ERP, ticketing, file shares, PDFs) with source citations, integrate with SIP/PBX telephony for voice workflows, and process multimodal inputs such as invoice images. Every deployment runs exclusively in German and EU data centers under DSGVO-compliant Auftragsverarbeitung contracts, with client data explicitly excluded from training external models.
The business model is project-based professional services with a transparent pricing ladder: a fixed-price KI-Readiness-Workshop at €1,490 (remote half-day) or €2,900 (on-site full-day) creditable toward follow-on work, AI pilot projects starting at €6,500, and recurring managed operations and hosting from €290/month. Go-to-market is sales-led and relationship-driven: a publicly accessible German-language KI-Lexikon (AI knowledge base covering 20+ terms) and targeted SEO pages capture inbound interest from Mittelstand decision-makers, who convert via a free 30-minute initial consultation. Past project experience is referenced with brands including HAIX, JACQUES, DENIOS, and CHECK24, and the firm won the German Web Award 2026 as a credibility signal. The company is bootstrapped, founder-owned, and has not raised external capital; it markets direct senior-consultant engagement with no junior hand-offs and uses vetted technical partners only for specialized implementation work.
NEW WORK DIGITAL firmographics
Firmographics- Name
- NEW WORK DIGITAL
- Legal name
- NEW WORK DIGITAL GmbH
- Website
- https://newwork-digital.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NEW WORK DIGITAL is a bootstrapped, founder-operated German boutique consultancy that designs, develops, and operates individually tailored, DSGVO-compliant AI assistants for the Mittelstand across sales, support, hotline, finance, HR, and enterprise knowledge workflows.
- Ownership category
- akta.pro rank
NEW WORK DIGITAL industry classification
Industry- Product category
- AI Consulting Services
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where NEW WORK DIGITAL is headquartered
LocationHeadquarters
- HQ city
- Neufahrn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NEW WORK DIGITAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Operations
Revenue model
- KI-Readiness Workshop: Fixed-price engagement workshop (Kompakt remote half-day at €1,490; Intensiv on-site full day at €2,900) to analyze processes and identify the 3 highest-ROI AI use cases. Fully credited toward a subsequent project engagement.
- KI-Pilot Project: Fixed-price pilot development of a custom AI assistant starting at €6,500. Covers analysis, design, development, and integration with client's existing systems (CRM, ERP, knowledge bases).
- Managed Operations & Hosting: Ongoing managed services for AI assistant operation and hosting starting at €290/month. Includes maintenance, monitoring, updates, and continuous improvement of the assistant.
- E-Commerce Strategy Consulting: Platform strategy, conversion optimization, and scaling advice for online sellers. Hersteller-neutral (vendor-neutral) consulting without binding to specific platforms (Shopware, Shopify, commercetools). Implementation is steered through vetted partners.
- Web & Digital Presence Consulting: Website strategy, relaunch guidance, and vendor management for technical implementation. Covers SEO continuity, migration, and ongoing digital presence optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kompakt Workshop – Remote, half-day |
| One time/ perpetual license | Pay-as-you-go | Intensiv Workshop – On-site, full-day |
| Other | Pay-as-you-go | KI-Pilot Project |
| Subscription | Monthly | Operations & Hosting |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
NEW WORK DIGITAL product offering
Product offeringCore offering
NEW WORK DIGITAL is a boutique AI consulting firm that advises German Mittelstand (SME) companies on AI adoption and individually develops department-specific AI assistants (sales, customer support, hotline/voicebot, controlling, HR, internal company GPT). Each solution is built for the client's processes, CRM, and ERP, using provider-neutral models (GPT-4o, Claude, Gemini, or self-hosted open-source models like Gemma/Mistral) with RAG-based knowledge retrieval. All solutions are hosted in EU/German data centers with full DSGVO/GDPR compliance.
Product overview
NEW WORK DIGITAL (NEWWORK DIGITAL GmbH) is a boutique AI consulting firm targeting German SMEs, led by Steffen Bauer. The offering is a services-led portfolio built around a single core AI consulting engagement (KI-Beratung), from which client-specific AI assistants are developed and operated. The product line consists of: the foundational KI-Beratung (AI Consulting) service; a KI-Readiness-Workshop (entry assessment at €1,490–€2,900, credited to projects); six department-specific AI assistants (Vertriebsassistent, Support-Assistent, KI-Telefonassistent/Voicebot, Controlling-Assistent, HR-Assistent, and Unternehmens-GPT) which are individually developed for each client; and two digital consulting services (E-Commerce-Strategie and Web & Digitalpräsenz). The company is provider-neutral, using frontier models (OpenAI GPT-4o, Anthropic Claude, Google Gemini) or self-hosted open-source models (Gemma, Mistral) depending on use-case requirements. All AI solutions are individually developed, GDPR-compliant, and hosted exclusively in EU/German data centers.
Differentiator
Problem solved
Functional benefit
Products and services
- KI-Beratung (AI Consulting) Advisory service for identifying AI use cases, designing AI assistants, and overseeing implementation and ongoing operation. Covers process analysis, architecture design, and provider-neutral model selection. Targeted at German Mittelstand companies.
- KI-Readiness-Workshop
Quantifiable outcome
- Workshop investment amortized within weeks for small/mid teams where an assistant saves one person one hour per day
- +1 more outcomes
Companies that use NEW WORK DIGITAL
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
NEW WORK DIGITAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature5 records
NEW WORK DIGITAL partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
NEW WORK DIGITAL competitors and assessment
Company assessmentBroad incumbents
- Lufthansa Industry Solutions (LHIND): Enterprise digital and AI consultancy subsidiary serving European mid-market and enterprise with data, AI, and process automation — broader portfolio but overlaps materially on custom AI assistants and EU-compliant deployments.
- IBM Consulting (watsonx): Global system integrator operating IBM watsonx-branded generative AI agent services for enterprise with EU residency options — broad incumbent that increasingly competes for the same Mittelstand AI deployment budgets.
- Capgemini Invent: Capgemini's digital innovation and AI consulting arm offering enterprise AI advisory, RAG, and GenAI solutions across Europe — broad incumbent with custom AI delivery capabilities competing in adjacent parts of the market.
- Accenture AI: Global consulting leader with large-scale generative AI practices covering strategy, RAG, and industry-specific assistants — broad incumbent offering overlapping but more productized AI deployment services to European enterprises.
- BCG GAMMA / BCG X: BCG's AI and data science arm delivering analytics and GenAI consulting to global and European enterprise — broader portfolio but competes for the same AI strategy/roadmap budgets at the upper end of the Mittelstand.
Direct peers
- codecentric AG: German IT consultancy with a strong AI/Data focus serving enterprise and mid-market clients across cloud, data engineering, and applied AI — comparable in custom solution delivery and Mittelstand/DACH market focus.
- appliedAI Initiative / appliedAI Institute: Munich-based AI consultancy and implementation partner for German enterprises, offering AI strategy, prototyping, and deployment — overlapping heavily in Mittelstand AI advisory and EU compliance positioning.
- Alexander Thamm GmbH: Germany-focused data and AI consultancy serving Mittelstand and enterprise with custom AI/data solutions, RAG implementations, and managed services — directly comparable in target market, custom-build philosophy, and German-language GTM.
- Senacor Technologies AG: German IT consultancy specializing in data platforms and AI-driven process automation for financial services and large enterprise — overlapping on AI solution delivery for European regulated buyers.
Regional players
- MGRP GmbH: Boutique German management and technology consultancy with digital transformation practice serving Mittelstand — comparable in boutique scale and Mittelstand targeting but with broader technology consulting mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NEW WORK DIGITAL social profiles
Digital presenceNEW WORK DIGITAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEW WORK DIGITAL leadership team
Management profileNumber of profiles
Profiles1 record
NEW WORK DIGITAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEW WORK DIGITAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEW WORK DIGITAL
What does NEW WORK DIGITAL do?
NEW WORK DIGITAL is a boutique AI consulting firm that advises German Mittelstand (SME) companies on AI adoption and individually develops department-specific AI assistants (sales, customer support, hotline/voicebot, controlling, HR, internal company GPT). Each solution is built for the client's processes, CRM, and ERP, using provider-neutral models (GPT-4o, Claude, Gemini, or self-hosted open-source models like Gemma/Mistral) with RAG-based knowledge retrieval. All solutions are hosted in EU/German data centers with full DSGVO/GDPR compliance.
Is NEW WORK DIGITAL a public or private company?
NEW WORK DIGITAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEW WORK DIGITAL founded?
NEW WORK DIGITAL was founded in 2003. It employs 1 to 10 people.
Where is NEW WORK DIGITAL based?
NEW WORK DIGITAL is headquartered in Neufahrn, Germany, in the Europe region.
How does NEW WORK DIGITAL make money?
Five revenue lines are on record. KI-Readiness Workshop is the primary driver. The others are KI-Pilot Project, managed Operations & Hosting, E-Commerce Strategy Consulting and web & Digital Presence Consulting.
Who are NEW WORK DIGITAL's main competitors?
Broad incumbents on record are Lufthansa Industry Solutions (LHIND), IBM Consulting (watsonx), Capgemini Invent, Accenture AI and BCG GAMMA / BCG X. Direct peers are codecentric AG, appliedAI Initiative / appliedAI Institute, Alexander Thamm GmbH and Senacor Technologies AG. MGRP GmbH is listed as a regional player.
Does NEW WORK DIGITAL have an API?
No public API is recorded for NEW WORK DIGITAL.
What industry is NEW WORK DIGITAL in?
NEW WORK DIGITAL's product category is AI Consulting Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 54161 and its SIC code is 7371.