Creative Roots

What Creative Roots does

Creative Roots is a Dubai, UAE-based design and fabrication agency founded in 2013 that delivers custom branded environments for B2B clients across the Middle East. The company operates from a factory office in the Ras Al Khor Industrial Area and runs a fully integrated design-to-manufacturing workflow covering exhibition stands and trade show booths, commercial interior fit-outs (offices, retail, showrooms, hospitality), mall kiosks and point-of-sale displays, and a portfolio of supporting fabrication services including laser cutting and engraving, UV printing, CNC cutting, custom LED neon fabrication, sublimation printing, and brand activation event execution. Underlying technical capabilities are conventional physical manufacturing (laser, CNC, UV, sublimation, neon flex) rather than software platforms, and the company has no disclosed API, SDK, or AI/ML product components.

The business operates on a project-based, quote-driven model with no standard pricing tiers and a free consultation as the primary lead capture mechanism. Revenue is generated across six streams: exhibition stand construction, interior fit-outs, kiosk and POS design, Creative Shop retail products (corporate gifts, branded merchandise, curated weekly/monthly offerings), corporate gifting and merchandise, and brand activation services. Distribution is entirely direct-to-client via website inquiry, phone, and WhatsApp, supplemented by active participation in major UAE trade shows (GITEX Global 2025, World Tobacco 2025, Beauty World UAE, Paperworld Middle East, Big 5 Global, Turkish Consul Events). Marketing channels include content marketing through a regularly updated company blog (October 2024–April 2025), organic social media on Facebook and Instagram, and client referrals.

The customer base is enterprise and mid-market B2B, with documented clients across technology/telecom (Tahaluf Al Emarat Technical Solutions), tobacco manufacturing (Al Fakher/Al Qumma), retail (EJALO, Rayhaan Perfumes), and real estate (Richmond Properties). The company is privately held, founder/owner-operated under CEO Syed Ali Jafar, with no disclosed institutional investors, parent company, funding rounds, or subsidiaries, and operates exclusively within the UAE market with no stated geographic expansion plans.

Name

Creative Roots

Legal name

Creative Roots

Website

https://creativeroots.ae/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Roots is a Dubai-based, privately held design and fabrication agency founded in 2013 that delivers custom exhibition stands, interior fit-outs, kiosks, and branded displays to enterprise and mid-market B2B clients in the UAE using in-house laser, UV, CNC, and neon manufacturing capabilities.

Ownership category

akta.pro rank

Product category

Exhibition & Interior Design Services

NAICS

Graphic Design Services (54143), Sign Manufacturing (33995)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Exhibition Stand Design
• Interior Fit-Outs
• Custom Manufacturing Services
• Brand Activation Services
• Corporate Gifting Solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Stand Design and Construction: Custom design, fabrication, and installation of exhibition stands for trade shows and events. Project-based revenue with pricing based on complexity, materials, and scope.
2. Interior Fit-Out Services: Complete interior fit-out solutions for commercial spaces including offices, retail stores, showrooms, and hospitality venues. Revenue generated through project-based contracts.
3. Kiosk and POS Display Design: Design and manufacture of mall kiosks and point-of-sale displays for retail environments.
4. Creative Shop Products: Sale of custom products including corporate gifts, merchandise, laser-cut items, printing solutions, and one-of-a-kind products. Includes Products of the Week and Products of the Month curated offerings.
5. Corporate Gifts and Merchandise: Curated and customizable corporate gifts including personalized items, eco-friendly products, tech gadgets, luxury hampers, and branded merchandise for B2B clients.
6. Brand Activation Services: In-store and mall brand activation events, experiential marketing campaigns, and interactive pop-up experiences for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Creative Roots is a Dubai-based creative agency and design/manufacturing firm that designs, fabricates, and installs exhibition stands, interior fit-outs, kiosks, and POS displays for businesses. The company also produces brand activations, corporate gifts, neon signage, and one-of-a-kind custom products using in-house capabilities such as laser cutting, UV printing, CNC cutting, and engraving. Operations are supported by an integrated fabrication facility in the Ras Al Khor Industrial Area.

Product overview

Creative Roots is a full-service creative agency offering exhibition stands, interior fit-outs, and custom display solutions in the UAE. The core offerings include Interior Fit Outs (office fitouts, commercial interiors, showrooms), Exhibition Stand Builder & Contractor (custom trade show booths), and Kiosks & POS Display solutions. The company operates a Creative Shop platform featuring laser cutting services, UV printing, engraving services, custom neon lights, CNC cutting, brand activations, corporate gifts & merchandise, printing solutions, and curated product lines (Products of the Month, Products of the Week, One of a Kind Products). The portfolio combines design creativity with manufacturing capabilities including laser technology, UV printing, and CNC fabrication.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stand Design & Build
• Interior Fit-Outs
• Kiosks & POS Displays
• Laser Cutting Services
• UV Printing Services
• Custom Neon Signs & Lights
• CNC Cutting Services
• Brand Activations
• Corporate Gifts & Merchandise
• One-of-a-Kind Custom Products

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pico Group: Hong Kong-headquartered global brand-activation and exhibition-services group with offices across Asia, Middle East, and beyond. Directly comparable because it offers end-to-end exhibition stand design and construction, event environments, and integrated fabrication for enterprise clients.
• GES (Global Experience Specialists): Major global provider of exhibition, event, and experiential marketing services with a strong trade-show contractor heritage. Directly comparable as it designs, fabricates, and installs custom exhibition stands and branded environments for enterprise exhibitors.
• George P. Johnson Experience Marketing: Large global brand-experience agency delivering events, exhibitions, and experiential campaigns for enterprise brands. Closely comparable on the creative-and-campaign side of Creative Roots' work, especially brand activations and trade-show experiences.
• Jack Morton Worldwide: Global brand-experience agency producing events, exhibitions, and integrated brand activations for major brands. Comparable on the experiential marketing and event-environment side of Creative Roots' service portfolio.
• Hamilton Exhibits: U.S.-based custom-exhibit fabricator designing and building bespoke trade-show stands and branded environments. Directly comparable on the design-plus-fabrication model that Creative Roots uses for exhibition stands.
• Skyline Exhibits: Established trade-show exhibit designer and builder with a modular-plus-custom offering and global dealer network. Comparable as it sells exhibition stands and displays into enterprise trade-show programs alongside creative services.
• Orbus Exhibit & Display Group: Manufacturer and supplier of exhibit, display, and event-signage solutions serving trade shows and events. Comparable on the display-fabrication and signage side of Creative Roots' product set.
• Catalyst Exhibits: U.S.-based custom-exhibit builder producing bespoke trade-show booths and branded environments for enterprise clients. Directly comparable as a design-plus-fabrication exhibit shop serving the same enterprise trade-show exhibitor segment.
• dn&co: London-based design and brand-environment agency creating signage, branded interiors, and retail/wayfinding installations. Comparable on the creative concepting and branded-environment execution side of Creative Roots' interior fit-out work.

Regional players

• Pyramid Group: UAE-based events, exhibitions, and brand-experiences company operating in the same Dubai market. Directly comparable offering, but geographically regional — competes with Creative Roots for the same enterprise and trade-show clients in the UAE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Roots