What Gravograph does

Gravotech (formerly Gravograph) is a global industrial engraving, marking, and cutting solutions provider headquartered in Rillieux-la-Pape, France with a North American headquarters in Duluth, Georgia. Founded in 1938 with the launch of the compact Pantograph Machine under the Gravograph brand and later expanded through Technifor (1981, dot peen) and Type3 (CAD/CAM software), the company became a wholly-owned subsidiary of Brady Corporation in August 2024. Gravotech designs, manufactures, and distributes machines across four core marking technologies—laser (CO2, Fiber, MOPA, Green, Hybrid), rotary/CNC engraving, dot peen, and scribing—alongside proprietary piloting software (Gravostyle, Lasertrace, Type Edit, 3DESIGN, ABC) and a 900+ SKU materials portfolio.

The company serves industrial manufacturers requiring part traceability and direct part marking (BMW, Audi, Danfoss, Fischer Group), luxury and consumer brands for personalization (Givenchy, Lancôme, Stella Artois, Remy Martin), jewelry designers and makers (Fournier, Familia Joyera), signage producers (Aluplex Signalétique), and SMB personalization shops (Ma Fabrique Perso, ISlide, P. Graham Dunn). Its customer base exceeds 60,000 across 77 countries, supported by 16 direct Gravotech locations and 300+ partner distributors.

Gravotech's business model combines one-time hardware sales ($3,000–$20,000+ machines) with recurring revenue from consumables/materials, software licenses, and service contracts (ZEN, SERENITY tiers, warranty extensions up to 5 years). Go-to-market is dual-channel: enterprise field sales with dedicated installation, training, and maintenance for industrial customers, plus a broad distributor and e-commerce (gravostoreusa.com, country-specific sites) motion for SMB and retail personalization. Revenue, financials, and headcount deltas are not publicly disclosed.

Name

Gravograph

Legal name

Gravotech, Inc.

Website

https://gravograph.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gravotech designs and manufactures industrial engraving, marking, and cutting machines across laser, rotary, dot peen, and scribing technologies, serving manufacturers, luxury brands, jewelers, signmakers, and personalization shops in 77 countries.

Ownership category

akta.pro rank

Product category

Industrial Marking and Engraving Equipment

NAICS

Printing and Related Support Activities (3231), Cutlery and Handtool Manufacturing (3322), Packaging and Labeling Services (56191)

SIC

Coating, Engraving & Allied Services (3470), Cutlery, Handtools & General Hardware (3420), Jewelry, Precious Metal (3911)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Engraving, Laser Marking & Personalization (Production) (CRAKAIAH), Modeling Tools & Workshop Equipment (Knives, Airbrushes, Compressors) (CRALAKAG), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Industrial engraving machines
• Laser marking equipment
• Dot peen marking
• CAD/CAM engraving software
• Engraving materials

Headquarters

HQ city

Sint-amands

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Machine/Equipment Sales: Sale of engraving, marking and cutting machines including laser tables, laser stations, CNC/rotary engravers, integrable lasers, and dot peen/scribing machines. One-time hardware purchase with various price tiers from $3,000 to $20,000+.
2. Engraving Materials and Consumables: Sale of specialized engraving materials including laser materials (Gravoply, Gravoglas, Flexilase, Gravolase, Laser Wood) and rotary materials (Gravoply, Gravoglas 2-Plex, Metallex, Gravometall, Gravoxal, Gravostrat, Gravotac).
3. Software Licenses and Subscriptions: Sale of software solutions including Gravostyle (CAD/CAM), Lasertrace (traceability), Type Edit, Type3-CAA (CATIA add-on), 3DESIGN (3D jewelry), and ABC (simple engraving).
4. Service Contracts and Support: Commissioning, training, preventive maintenance, warranty extensions (up to 5 years), service contracts (ZEN and SERENITY tiers), and 24/7 support center access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Gravotech designs, manufactures, and distributes industrial engraving, marking, and cutting machines (laser tables, laser stations, integrable laser markers, CNC/rotary engravers, and dot peen/scribing systems) along with proprietary piloting software (Gravostyle, Lasertrace, TYPE EDIT, 3DESIGN, ABC) and a catalog of more than 900 engraving materials and consumables. The portfolio covers direct part marking and traceability for industrial manufacturers as well as personalization, signage, jewelry, and creative applications, with one-time machine purchases ranging from $3,000 to $20,000+ supplemented by recurring software licenses, consumables, and service contracts.

Product overview

Gravotech (formerly Gravograph) offers a comprehensive portfolio of engraving, marking and cutting solutions organized into four main categories: machines (laser tables, laser stations, integrable laser markers, CNC/rotary engraving machines, and dot peen/scribing machines), software (ABC, GRAVOSTYLE, LASERTRACE, TYPE EDIT, TYPE3-CAA, and 3DESIGN), and engraving materials (laser and rotary materials including Gravoply, Gravoglas, Metallex, Gravometall, Gravoxal, Gravostrat, and Gravotac). The product ecosystem is unified by the GRAVOSTYLE CAD/CAM piloting software that drives Gravotech machines, while TYPE3-CAA integrates with CATIA for PLM workflows. Gravotech also provides service offerings including commissioning, training, servicing, and warranty extensions. The company operates across 77 countries with over 60,000 customers and 80+ years of expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Gravograph: Brand focused on engraving, marking and artistic modeling solutions
• Technifor
• Type3

Products and services

• LightSpeed 300 Laser Table New generation medium CO2 laser engraving and cutting machine with 610 x 305 mm marking area for plastics, wood, glass, leather, organic materials, and coated metals; designed for effortless, intuitive use with top-tier safety. Used in personalization, signage, and creative applications.
• LS100 Laser Table Small CO2 laser engraver and cutter with 460 x 305 mm marking area for personalization, creative, and signage applications on plastics, wood, glass, organic materials, and painted surfaces.
• LS100EX Laser Table Medium CO2 or Fiber laser engraving and cutting machine with 610 x 305 mm marking area for personalization, signage, and creative applications.
• LS900 Laser Table Large laser engraver and cutter with CO2, Fiber and Edge sources and 610 x 610 mm marking area for plastics, wood, glass, organic materials, painted surfaces and metals.
• WeLase Laser Station Small compact laser engraver with 110 x 110 mm marking area for personalization and identification on organic materials, painted surfaces, metals and plastics.
• LW2 Laser Station Medium fully automated laser marking station with up to 205 x 205 mm marking area for metals and plastics identification and personalization.
• LW3 Laser Station Large fully automated laser workstation with Fiber, MOPA, Hybrid or Green sources and marking area up to 875 x 300 mm for metals and plastics identification and personalization in industrial environments.
• Fiber Laser Marker Integrated laser system for marking and engraving on all metals with marking area from 65 x 65 to 205 x 205 mm; designed for integration into industrial production lines.
• MOPA Laser Marker Industrial marking laser offering versatility and contrast for plastics and metals with marking area from 65 x 65 to 205 x 205 mm.
• Hybrid Laser Marker Integrated laser system for high quality marking on plastics and metals with marking area from 65 x 65 to 205 x 205 mm.
• Green Laser Marker Integrated laser system for high quality and cold marking on plastics and precious metals.
• CO2 Laser Marker Integrated laser system for marking organic materials including wood, glass, leather, stone, paper, and painted surfaces with marking area from 70 x 70 to 210 x 210 mm.
• IM3 Engraving Station Manual engraving machine (pantograph) with 250 x 140 mm marking area for personalization and signage on plastics, glass, and metals.
• M10 Jewel Rotary Engraver Small jewelry engraving machine with 12.5 to 80 mm diameter capacity for metal personalization.
• M20 X Rotary Engraver Small and custom engraving machine with 100 x 100 mm marking area and 12.5 to 27 mm diameter for personalization, signage, and creative applications on plastics, metals, and organic materials.
• M20 X Jewel Rotary Engraver Small and portable engraving machine for jewelry with 100 x 100 mm marking area and 12.5 to 27 mm diameter.
• M40 Rotary Engraver Medium multi-purpose rotary engraving machine with 305 x 210 mm marking area for identification, personalization, and signage.
• IS400 / IS400V CNC Engraver Medium CNC engraving machine for flat and cylinder engraving on metal and plastic for personalization, identification, signage, and creative applications.
• ISx000 CNC Engraver Large and extra large format CNC engraving machines with marking area up to 610 x 1220 mm for signage, creative, and manufacturing applications.
• IMPACT Dot Peen Station Standalone dot peen marking station using electromagnetic and pneumatic technology with 100 x 120 mm marking area for metals and plastics identification.
• XF510p Pneumatic Dot Peen Marker Pneumatic dot peen marking machine with marking area from 50 x 20 mm to 200 x 80 mm.
• XF510m Electromagnetic Dot Peen Marker Precise and consistent electromagnetic dot peen marking machine.
• XF510r Scribing Marking Machine Quiet metal scribing marking machine with marking area from 40 x 50 mm to 160 x 50 mm.
• SV530 VIN Scribing Marking Machine VIN scribing marking machine with 120 x 40 mm marking area for automotive applications.
• XF530 Dot Peen Marking System Deep and permanent dot peen marking system with 200 x 50 mm marking area.
• ABC Engraving Software Simple engraving software for personalization and small signage, enabling engraving in three steps from computer or tablet with Gravotech laser and rotary machines.
• GRAVOSTYLE CAD/CAM Software Proprietary CAD/CAM piloting software that drives Gravotech laser and rotary engraving machines, providing the unified interface across the Gravotech machine portfolio.
• LASERTRACE Industrial Software Piloting software for Gravotech traceability machines providing industrial software for traceability and identification in production environments.
• TYPE EDIT CAD/CAM Software Artistic CAD/CAM software for milling applications with over 30 years of heritage, providing a complete design-through-machining solution.
• TYPE3-CAA CATIA Add-on Add-on for the CATIA environment for text creation and mapping, allowing users to design, vectorize, and integrate texts, logos, and symbols directly in the CATIA PLM process.
• 3DESIGN Jewelry CAD Software Cutting edge 3D CAD software for jewelry design enabling the creation of designs from concept to production.
• Gravoply Laser Engraving Material Flexible laser engraving material for indoor and outdoor applications including outdoor signage, small labels and plates, and industrial signage.
• Gravoply 2 Engraving Material Engraving material for laser and rotary machines enabling quick and precise engraving and cutting for indoor applications including Braille signage, indoor signage, small labels, plates, and badges.
• Gravoply Ultra Engraving Material Engraving material for industrial synoptic panels, information labels, outdoor signage, and small plates with productivity and durability focus.
• Flexilase Laser Engraving Material Flexible material for high-definition engraving on curved surfaces, including industrial labels, personalization labels, trophy plates, and labels for curved surfaces.
• Gravolase Metallics Laser Material Laser material with metallic finish for trophy plates, award plates, badges, and indoor signage.
• Gravoglas 1 Acrylic Laser Material Outdoor acrylic material for upscale architectural signage, visual communication, stencils, professional plates, and measure tools.
• Laser Wood Engraving Material Wood material for decoration, gifts, architectural models, interior signage, personalized cards, and DIY applications.
• Gravoply 1 Rotary Engraving Material Robust material specifically for mechanical engraving, used for indoor signage, key tags, push buttons, and industrial signage.
• Gravoglas 2-Plex Subsurface Material Reverse outdoor acrylic material for outdoor signage, small pieces, letter cut out, gift, and decoration applications.
• Metallex Rotary Engraving Material Metallic appearance material for high-end finish, used for pictograms, trophy plates, indoor signage, and badges.
• Gravometall Engraving Material Varnished laser brass material for trophy plates, indoor signage, and architectural signage.
• Gravoxal Aluminum Engraving Material Aluminum material dedicated to engraving and cutting for large signage, control panels, aluminum tags, and exterior signage.
• Gravostrat Phenolic Engraving Material Economic phenolic material for demanding applications in indoor signage, safety signs, push buttons, and industrial identification.
• Gravotac ADA Braille Material Indoor material for ADA compliant Braille and tactile signage, including indoor signage, pictograms, shape cutting, and braille signage.

Quantifiable outcome

• Over 60,000 professionals rely on Gravotech for high-performance marking solutions
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GravotechMarkingSAS
• Facebookfacebook.com/gravotech.off
• LinkedInlinkedin.com/company/gravograph
• Instagraminstagram.com/gravotech.off
• Xx.com/gravographusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravograph