What Pete's Restaurant & Brewhouse does

Pete's Restaurant & Brewhouse is a private, multi-location casual dining and brewhouse chain founded in 1987 and headquartered at 2100 Arden Way in Sacramento, California. The company operates six units across Northern California (Sacramento-Arden, El Dorado Hills, Granite Bay/Roseville, Redding, Rocklin, and Yuba City), serving American-Italian fare — including pastas, house entrees, flatbreads, signature pizzas, salads, sandwiches, and burgers — alongside a proprietary line of house-brewed craft beers (Pete's Golden Stallion, Half-Time, Red Hound, and Night Rider) and a curated California house wine list. Its most differentiated menu asset is an award-winning New York-style pizza recipe that has remained unchanged for 30 years, built on homemade dough prepared daily, house-made red sauce, and whole-milk mozzarella. The company employs an owner-operator model in which each location owner originated at the original J Street location as cook, server, or manager, giving each unit meaningful local autonomy over menu and atmosphere.

The underlying technology footprint is intentionally lean. The company's digital presence centers on petesrandb.com, a content-oriented marketing site integrated with the third-party order.online platform for pickup and delivery orders and Google Maps for location discovery. There is no proprietary ordering, loyalty, or POS technology disclosed; no mobile app; and no AI, data, or automation capabilities referenced in the source material. The principal intellectual property sits in food and beverage recipes rather than software.

Pete's generates revenue across five streams: dine-in restaurant sales, on-premise bar and alcohol sales, online pickup and delivery orders, franchise fees and royalties from franchisees replicating the concept, and event catering for corporate functions, weddings, graduations, and private parties. The go-to-market motion is direct-to-consumer through physical locations and digital ordering channels, supplemented by a B2B franchise development channel and a B2B/B2C catering channel. Primary customer segments are families and local community members for casual dining, sports enthusiasts and bar-goers, corporate event and private party hosts, and out-of-area visitors drawn to the Sacramento region's casual dining market.

Name

Pete's Restaurant & Brewhouse

Legal name

Pete's Restaurant & Brewhouse

Website

https://petesrandb.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Pete's Restaurant & Brewhouse is a private Northern California restaurant and brewhouse chain operating six locations in the greater Sacramento area, serving casual American-Italian fare, house-brewed craft beers, and California wines to local families, sports fans, and event customers since 1987.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants & Brewpub Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Casual dining restaurants
• Craft brewery operations
• Pizza restaurants
• Full-service dining
• Event catering services

Headquarters

HQ city

Folsom

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-In Restaurant Sales: Full-service restaurant with table service offering lunch and dinner, including food and alcoholic beverages
2. Bar and Alcohol Sales: Craft beer on tap, house beers, and house wines served at bar and tableside
3. Online Ordering: Pickup and delivery orders placed through order.online platform
4. Franchise Fees: Franchise opportunities offering franchisees training, marketing support, and a proven business model
5. Event Catering: Catering services for office parties, graduation parties, corporate events, weddings, and birthdays

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pete's Restaurant & Brewhouse operates a multi-location casual dining restaurant and brewhouse chain founded in 1987, serving an eclectic American and Italian menu anchored by an award-winning 30-year-old New York-style pizza recipe, house-brewed craft beers, curated California wines, and signature shareables such as Pete's Famous Knots. Revenue is generated through dine-in service, bar sales, online ordering for pickup and delivery, event catering, and a franchise licensing program across six Northern California locations.

Product overview

Pete's Restaurant & Brewhouse is a multi-location restaurant chain founded in 1987, operating as a unified brand across six locations in the greater Sacramento, California area. The company operates a single integrated offering centered on a full-service restaurant and brewhouse model. The core product portfolio consists of house-crafted beers (Pete's Golden Stallion, Pete's Half-Time, Pete's Red Hound, Pete's Night Rider) and house wines (California Pinot Grigio, Chardonnay, Cabernet Sauvignon, White Zinfandel), complemented by a full menu of American and Italian dishes including their award-winning New York-style pizza and Pete's Famous Knots. Additional services include franchise opportunities, event catering for corporate and private events, and web-based online ordering for pickup and delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Pete's Craft Beer: House-brewed craft beers including Pete's Golden Stallion (blonde ale), Pete's Half-Time (IPA), Pete's Red Hound (red ale), and Pete's Night Rider (stout)

Products and services

• Pete's Restaurant & Brewhouse (Dine-In Restaurant Operations) Full-service casual dining restaurant and brewhouse offering lunch and dinner, with an eclectic American and Italian menu including award-winning New York-style pizza, pastas, house entrees, shareables, salads, sandwiches, burgers, and craft beer served at the bar and tableside. Aimed at local families, couples, and casual diners in Northern California.
• Online Ordering (Pickup and Delivery) Web-based ordering system integrated with order.online that enables pickup and delivery from all six Pete's locations. Customers can access a unique location-specific order URL to place pickup and delivery orders.
• Event Catering Services Catering service for office parties, graduation parties, corporate events, weddings, and birthdays, featuring Pete's signature dishes delivered off-site with professional service for business and private gatherings.
• Franchise Program Restaurant franchise offering for prospective franchisees that provides an intensive selection process, training, marketing support, and access to Pete's established brand, recipes, and business model.
• House Craft Beers In-house brewed craft beer lineup including Pete's Golden Stallion blonde ale, Pete's Half-Time IPA, Pete's Red Hound red ale, and Pete's Night Rider nitro stout, served at all six Pete's locations with seasonal and location-specific selections.

Quantifiable outcome

• Award-winning pizza recipe maintained consistently for 30 years

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Karl Strauss Brewing Company: San Diego-based brewpub chain with multiple company-owned brewpub locations serving house-brewed craft beer alongside a full restaurant menu. Highly comparable to Pete's on brewpub model, California origin, and multi-unit brewhouse operations.
• Rock Bottom Restaurant & Brewery: Multi-unit brewpub concept pairing house-brewed craft beer with a full casual-dining menu. Comparable to Pete's in combining in-house brewing, full bar, and table-service restaurant operations.
• Gordon Biersch Brewery Restaurant: Brewpub chain brewing German-style lagers on-site paired with American casual cuisine, originated in the San Francisco Bay Area. Highly comparable to Pete's on the brewpub model, California heritage, and full-menu + house beer offering.
• BJ's Restaurant & Brewhouse: National casual-dining chain combining deep-dish pizza, an in-house craft beer program, and full bar service across roughly 200+ U.S. locations. Closest direct comparable to Pete's on the brewpub-plus-pizza concept, scale tier above, and on-premise alcohol mix.
• Yard House: Casual-dining chain known for an extensive draft beer selection and American gastropub menu. Comparable to Pete's for the beer-centric beverage program, casual full-service dining, and craft beer focus.
• Lazy Dog Restaurant: West Coast casual-dining chain offering an eclectic American menu, craft beer, and bar service in a family-friendly setting. Comparable to Pete's on menu breadth, beer program, and California footprint.

Broad incumbents

• California Pizza Kitchen: National casual-dining chain built on pizza and a broader eclectic menu. Comparable to Pete's on pizza-centric full-service dining and California brand origin, though at larger scale and without a brewing component.
• Buffalo Wild Wings: Large national chain combining sports-bar atmosphere, full bar with broad beer selection, and casual dining. Comparable to Pete's on bar-led casual dining, sports/sports-bar positioning, and craft beer exposure.

Regional players

• Mountain Mike's Pizza: Northern California-based pizza chain with deep roots in the Sacramento market. Comparable as a regional California pizza competitor, though it lacks the on-premise brewing component.
• Claim Jumper: California-originated casual-dining chain with full bar service and large portions. Comparable as a long-standing California casual-dining concept with significant alcohol sales, though it does not brew on-site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Petes_Brewhouse
• Facebookfacebook.com/petesgb
• LinkedInlinkedin.com/company/petes-restaurant-and-brewhouse-folsom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pete's Restaurant & Brewhouse