Hugotag

What Hugotag does

Hugotag Ennoblissement SAS, headquartered in Balbigny (Loire, France), specializes in textile ennoblissement — specifically the dyeing, digital printing, and finishing of silk and silk-blend fabrics for the European luxury market. The company was formed through the merger of two specialty houses, Hugo Soie Ennoblissement and Teintureries et Apprêts du Gand, and operates from a single production facility that includes a dedicated color laboratory and on-site wastewater treatment station. Hugotag's technical base combines artisanal methods, such as its EPV-recognized frame-dyeing (teinture au cadre), with industrial capabilities including jigger, overflow, tourniquet boat dyeing, high-definition digital inkjet printing (720 dpi, 8-color ink system, 8-pass), and the proprietary Zephyra peach-skin finishing treatment developed with BPI France support. It holds twelve patented special-dyeing processes (Ombré, Batik, Wave, Fizzy, Oriflammes and variants) and an unusually broad compliance stack for a dyehouse — ISO 14001, GOTS, GRS, OEKO-TEX STANDARD 100, REACH alignment, EPV, and France Terre Textile.

Hugotag generates revenue through custom B2B service contracts priced per project, with no public pricing. Fees depend on fabric composition, treatment complexity (degumming, solid dyeing, special patented effects, digital print, finishing), color count, and order volume; contracts span both small custom series and larger production runs of several thousand meters of silk per day. Go-to-market is enterprise-direct via consultative partnerships with silk manufacturers, foulard makers, converters, stylists, and luxury fashion houses, supported by website-driven top-of-funnel and direct consultation at the bottom. Distribution is concentrated through the single Balbigny site serving primarily French and broader European luxury clients; channels are direct B2B only, with no third-party resellers.

Approximately 50 employees staff the operation under Directrice Générale Claire Bairros, alongside a commercial and industrial development director, an administrative/financial/HR director, and functional heads for the laboratory and dyeing service. The business is privately held with no disclosed external institutional, venture, or private equity ownership and no disclosed funding history, operating as a stable specialty manufacturer whose most recent material events are routine multi-year certification renewals.

Name

Hugotag

Legal name

Hugotag Ennoblissement

Website

https://hugotag.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hugotag Ennoblissement is a French specialty textile finisher that dyes, digitally prints, and finishes silk and silk-blend fabrics for European luxury fashion houses, foulard makers, converters, and stylists. It operates from Balbigny with about 50 employees, twelve patented dyeing techniques, and ISO 14001, GOTS, GRS, OEKO-TEX, and EPV certifications.

Ownership category

akta.pro rank

Product category

Silk Textile Finishing Services

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133)

akta.pro primary industry

Dyeing, Printing & Finishing (Chemical & Mechanical) (CRAAAMAJ)

Keywords

• Silk dyeing services
• Textile finishing services
• Digital textile printing
• Luxury fabric ennoblissement
• Silk fabric treatments

Headquarters

HQ city

Balbigny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Textile Ennoblissement Services: B2B manufacturing services including silk dyeing, digital printing, and finishing treatments. Services are customized per client specifications, supporting both small custom series and large production quantities. Revenue is generated through professional services and manufacturing fees based on fabric type, treatment complexity, and volume.
2. Specialty Dyeing and Finishing: Premium pricing for patented special dyeing techniques (Ombré, Batik, Wave, Fizzy, Oriflammes) and specialized finishing treatments (Zephyra, custom apprêts). Higher value-added services command premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hugotag specializes in high-end textile finishing (ennoblissement), primarily for silk and silk-blend fabrics. The company offers industrial and artisanal dyeing services including degumming, solid-color dyeing, and 12 patented special-effect dyeing techniques, as well as high-definition digital inkjet printing and specialized finishing treatments such as the proprietary Zephyra 'peach skin' process. Services are delivered on a contract basis to silk manufacturers, converters, foulard makers, stylists, and luxury fashion houses.

Product overview

HUGOTAG is a specialist in fabric enrichment (ennoblissement) of high-end textiles, primarily silk, combining industrial rigor with artisanal craftsmanship accumulated over two centuries. The company's offering is organized into four core service areas: (1) Silk Dyeing (Teinture de soierie) — encompassing silk degumming (Décreusage), solid color dyeing (Teintures unies), and patented special dyeing techniques (Teintures spéciales) such as ombrés, batik, fizzy, wave, and oriflamme; (2) Digital Textile Printing (Impression numérique) — high-resolution 720 dpi inkjet printing on silk, cotton, and fiber blends with an 8-color ink system and in-house finishing; (3) Finishing & Apprêts — specialized finishing treatments including softener, anti-slip, fire retardant, steam, and the proprietary Zephyra 'peach skin' treatment; and (4) a Color & Testing Laboratory supporting all services with colorimetric studies and fastness testing. All processes are backed by quality controls, spectrometer validation, process archiving, and reproducibility guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Teinture de Soierie (Silk Dyeing) End-to-end silk dyeing service for high-end textile manufacturers, fashion houses, and converters, including degumming, solid dyes, and special patented dyeing techniques.
• Décreusage de la Soie (Silk Degumming) Silk degumming operation that removes sericin to deliver full softness, performed using traditional étoile and frame methods.
• Teintures Unies sur Soie (Solid Color Silk Dyeing) Solid-color dyeing on silk using tourniquet boat, frame dyeing, jigger, and overflow methods, with reproducibility guarantees for luxury clients.
• Teintures Spéciales (Special Dyeing Effects) Patented special dyeing processes producing original color effects including Ombrés, Ombré Fizzy, Ombré Wave, Batik/Tie and Dye, Oriflammes, and garment-dyed dipping techniques on mousseline, satin, crêpe, velvet, and blends.
• Impression Numérique Textile (Digital Textile Printing) High-quality digital inkjet printing on silk, cotton, and fiber blend textiles with 720 dpi resolution, 8-color ink system, and 8-pass printing, including in-house fixation, washing, and finishing.
• Finitions & Apprêts (Finishing Treatments) Specialized finishing treatments for silk including softener, anti-slip, fixatives, fire retardant, anti-stain, and steam treatments, applied on stenter frames with parameters archived for repeatability.
• Traitement Zephyra (Zephyra Treatment) Aged-effect and 'peach skin' finishing treatment using a Zephyra machine adapted with OSEO/BPI France support specifically for silk and delicate silk fabrics, delivering extreme softness and fluffy appearance with guaranteed repeatability.
• Laboratoire (Color and Fastness Testing Laboratory) Color study and fastness testing laboratory using spectrometry, automatic pipetting, and light-booth validation under D65-TL84-UV illuminants, performing tests for color fastness to rubbing, perspiration, water, light, and pH.

Quantifiable outcome

• Processes several thousand meters of silk daily
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hugo Soie EnnoblissementcoreStrategic or Co-development PartnerMerged entity that combined with Teintureries et Apprêts du Gand to form Hugotag Ennoblissement, creating 2 centuries of combined silk treatment expertise.
• Teintureries et Apprêts du GandcoreStrategic or Co-development PartnerMerged entity that combined with Hugo Soie Ennoblissement to form Hugotag Ennoblissement, creating 2 centuries of combined silk treatment expertise.
• OSEO (BPI France)minorStrategic or Co-development PartnerGovernment innovation agency that supported development of Zephyra machine adaptation for silk treatment.
• ALTER-TEXminorStrategic or Co-development PartnerAssociation of textile companies with environmental commitments; Hugotag is a member adhering to environmental standards.
• France Terre TextileminorStrategic or Co-development PartnerFrench textile industry initiative for environmental responsibility; Hugotag holds Acteur label.
• Apave CertificationminorOthersThird-party certification body that audits and issues ISO 14001 certification for Hugotag's environmental management system.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hugotag-ennoblissement

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hugotag