Cirebelle
Cirebelle is a privately held South African manufacturer, founded in 2001 in Randburg, that produces wax-based ingredients, biodegradable exfoliating spheres, and African botanical oils for global cosmetics and personal care manufacturers under the CireWax, CireNat, and African Alchemy brands.
- Company typePrivate
- Founded2001
- HeadquartersRandburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cirebelle does
Cirebelle is a privately held South African manufacturer, founded in 2001 and headquartered in Randburg (Johannesburg), specializing in wax-based ingredients, exfoliating spheres, and botanical oils for the global cosmetics and personal care industry. The company operates a B2B model, supplying bulk quantities of natural and synthetic specialty ingredients directly to cosmetics manufacturers and personal care brands under three product pillars: (1) synthetic waxes (CireWax) produced via Fischer-Tropsch natural gas-to-liquid synthesis, covering melting points from 40°C to 115°C; (2) natural waxes and ingredients (CireNat) including rice bran wax, sugarcane wax, and African-sourced botanical oils and extracts (Baobab, Marula, Kalahari Melon, Macadamia, Moringa, Bulbine Frutescens); and (3) biodegradable exfoliating spheres positioned as alternatives to plastic microbeads. Underlying technology includes Fischer-Tropsch synthesis for high-purity, PAH-free, sulphur-free synthetic waxes, wax matrix-encapsulation for functional spheres, and advanced distillation for melting-point customization.
The company monetizes through hardware-style ingredient sales with quote-based pricing and tiered minimum order quantities (20kg for standard products, 100kg for pigmented/custom, 1L for oils), packaged in industrial formats ranging from 1L containers up to 190L drums. Its go-to-market is enterprise field sales with direct engagement to cosmetics manufacturers, supplemented by email-based technical consultation, a product website with technical data sheets, and professional social channels (LinkedIn, Facebook, YouTube). Customer segmentation is horizontal across body care, colour cosmetics, hair care, lip care, and sun care formulations. COSMOS certification applies to natural products, supporting EU market access for clean-beauty accounts. The company claims a global distribution reach from its single South African manufacturing facility and reports no institutional investors, parent company, or public funding.
Leadership includes Managing Director Tania Scheepers (also categorized as CEO), Production Manager Fred Foley, and broader management team member Stuart Prior; one source lists Luke Mc Lachlan as CEO, indicating conflicting leadership data across inputs. The firm has operated continuously for 24+ years with no disclosed M&A, partnerships, funding events, or restructuring events in the available data.
Cirebelle firmographics
Firmographics- Name
- Cirebelle
- Legal name
- Cirebelle
- Website
- https://cirebelle.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cirebelle is a privately held South African manufacturer, founded in 2001 in Randburg, that produces wax-based ingredients, biodegradable exfoliating spheres, and African botanical oils for global cosmetics and personal care manufacturers under the CireWax, CireNat, and African Alchemy brands.
- Ownership category
- akta.pro rank
Cirebelle industry classification
Industry- Product category
- Cosmetic Ingredients
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Surface Active Agent Manufacturing (325613)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Cirebelle is headquartered
LocationHeadquarters
- HQ city
- Randburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Cirebelle business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ingredient Sales to Cosmetics Manufacturers: Cirebelle generates revenue by manufacturing and selling wax-based ingredients, exfoliating spheres, and botanical oils to cosmetics and personal care companies globally. Products are sold in bulk quantities (MOQ typically 20-100kg) with revenue driven by volume and product type (natural vs synthetic waxes, specialty oils).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Natural Products - MOQ 20kg |
| Unit Pricing | Pay-as-you-go | Pigmented/Custom Products - MOQ 100kg |
| Unit Pricing | Pay-as-you-go | Oils - MOQ 1 litre |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cirebelle product offering
Product offeringCore offering
Cirebelle manufactures wax-based ingredients, exfoliating spheres, and botanical oils for the global cosmetics and personal care industry. The portfolio includes synthetic waxes produced via the Fischer-Tropsch natural gas-to-liquid process (CireWax range), 100% natural waxes (CireNat rice bran and sugarcane waxes), biodegradable exfoliating spheres used as plastic microbead alternatives, and African-sourced botanical oils and extracts (Baobab, Marula, Kalahari Melon, Macadamia, Moringa). Products are sold in bulk to formulation companies for use in body care, colour cosmetics, hair care, lip care, and sun care applications.
Product overview
Cirebelle is a South African manufacturer specializing in cutting-edge wax-based solutions for the global cosmetic and personal care sector. The product portfolio includes two main product lines: (1) Waxes - comprising synthetic waxes under the CieWax brand (CieWax 40, 55, 60, 80, 90) produced via Fischer-Tropsch natural gas-to-liquid process, and 100% natural waxes under the CieNat brand (Rice Bran Wax, Sugarcane Wax), plus CieBase LB55 lotion base; (2) Exfoliating Spheres - biodegradable alternatives to plastic microbeads including CieNat Spheres (natural rice bran wax), CieWax Spheres and Ciebelle 102 (synthetic FT wax), available in various colors and cut sizes; (3) African Alchemy - premium African-sourced oils (Baobab, Kalahari Melon Seed, Macadamia Nut, Marula, Moringa), extracts (Bulbine Frutescens), and specialty ingredients (Macadamia Shell Activated Charcoal and Exfoliants). All products are positioned for the personal care industry with emphasis on sustainability, natural origins, and performance.
Differentiator
Problem solved
Functional benefit
Brands
- CireWax: Synthetic wax range sourced from natural gas via Fischer-Tropsch process; includes various melting point waxes (40, 55, 60, 80, 90) for diverse cosmetic applications
- CireNat
- CireBase LB55
Products and services
- CireWax 40
Quantifiable outcome
- 7-year shelf life for exfoliating spheres
- +1 more outcomes
Companies that use Cirebelle
Customer profileSegments1 record
Ideal customer profiles1 record
Cirebelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cirebelle partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cirebelle competitors and assessment
Company assessmentDirect peers
- Strahl & Pitsch: Strahl & Pitsch is a global supplier of natural, synthetic, and specialty waxes to the cosmetics, pharmaceutical, and candle industries. Highly comparable to Cirebelle on wax product line breadth and B2B customer base, with similar melting-point range offerings.
- Stephenson Personal Care: Stephenson supplies specialty ingredients including soap bases, surfactants, and natural formulations for personal care manufacturers. Comparable to Cirebelle's CireBase LB55 lotion base line and B2B ingredient model.
- Koster Keunen: Koster Keunen is a specialty wax manufacturer serving cosmetics and personal care with natural, synthetic, and specialty wax blends. Most directly comparable to Cirebelle given overlapping product categories (waxes, beeswax alternatives, texture/stability ingredients) and shared B2B ingredient supplier model.
Emerging players
- BioSpectrum (African botanicals): BioSpectrum is an emerging supplier of botanical actives and natural ingredients for cosmetics and personal care. Comparable to Cirebelle's African Alchemy line in the natural botanical ingredients category, though focused on different regional sourcing.
Broad incumbents
- Evonik Personal Care: Evonik Personal Care provides specialty ingredients for cosmetics including waxes, conditioning agents, and active ingredients. Comparable on specialty cosmetic ingredient positioning and B2B direct sales to formulators.
- Clariant Personal Care: Clariant supplies specialty ingredients including natural oils, actives, and conditioning agents to personal care brands. Comparable to Cirebelle on natural/specialty positioning and B2B sales to formulators, though with a more diversified portfolio.
- Sasol Chemicals: Sasol is a leading Fischer-Tropsch technology holder and producer of synthetic waxes and paraffins for industrial and personal care applications. Directly comparable to Cirebelle's CireWax FT process technology, but at vastly larger scale.
- Croda Personal Care: Croda is a major specialty ingredient supplier to the personal care industry, with broad offerings across emollients, actives, and botanical extracts. Comparable on customer overlap (global cosmetics manufacturers) and ingredient supplier business model.
- BASF Care Creations: BASF is a global leader in personal care ingredients, including waxes, emollients, surfactants, and active ingredients. Overlaps with Cirebelle across wax-based formulation ingredients, though operates at vastly greater scale and portfolio breadth.
- Cargill Beauty: Cargill Beauty supplies botanical extracts, oils, and specialty personal care ingredients to global cosmetics manufacturers. Comparable to Cirebelle's African Alchemy botanical oil line in terms of end-use applications and customer base, though with a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cirebelle social profiles
Digital presenceCirebelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cirebelle leadership team
Management profileNumber of profiles
Profiles4 records
Cirebelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cirebelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cirebelle
What does Cirebelle do?
Cirebelle manufactures wax-based ingredients, exfoliating spheres, and botanical oils for the global cosmetics and personal care industry. The portfolio includes synthetic waxes produced via the Fischer-Tropsch natural gas-to-liquid process (CireWax range), 100% natural waxes (CireNat rice bran and sugarcane waxes), biodegradable exfoliating spheres used as plastic microbead alternatives, and African-sourced botanical oils and extracts (Baobab, Marula, Kalahari Melon, Macadamia, Moringa). Products are sold in bulk to formulation companies for use in body care, colour cosmetics, hair care, lip care, and sun care applications.
Is Cirebelle a public or private company?
Cirebelle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cirebelle founded?
Cirebelle was founded in 2001. It employs 11 to 50 people.
Where is Cirebelle based?
Cirebelle is headquartered in Randburg, South Africa, in the Africa region.
How does Cirebelle make money?
One revenue line is on record: ingredient Sales to Cosmetics Manufacturers.
Who are Cirebelle's main competitors?
Direct peers on record are Strahl & Pitsch, Stephenson Personal Care and Koster Keunen. BioSpectrum (African botanicals) is listed as an emerging player. Broad incumbents are Evonik Personal Care, Clariant Personal Care, Sasol Chemicals, Croda Personal Care, BASF Care Creations and Cargill Beauty.
Does Cirebelle have an API?
No public API is recorded for Cirebelle.
What industry is Cirebelle in?
Cirebelle's product category is Cosmetic Ingredients. Its primary akta.pro industry code is CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 32561 and its SIC code is 2840.