Lea Marston Hotel

What Lea Marston Hotel does

Lea Marston Hotel is a four-star, family-owned independent hotel located on 54 acres of landscaped Warwickshire countryside near Sutton Coldfield, approximately 12 miles from Birmingham city centre. Founded in 1991 and operating with 101–250 employees, the property offers 119 bedrooms across six categories (Classic, Family, Superior, Executive, Suites, and Deluxe Suites). It generates revenue across six integrated streams: accommodation; food and beverage through three on-site venues (Hathaway's gastro pub, Bar 76 cocktail bar, and The Brasserie, plus traditional afternoon tea from £24.95); spa and wellness operations including ELEMIS treatments and a differentiated Japanese Head Spa; a USGA-standard 9-hole golf course with 27-bay driving range and pitch & putt; a 12-space conference and events operation with capacity up to 140 guests; and a wedding venue business set in the 54-acre grounds. The company is the operating hub of a small multi-property group that includes The Abbey Hotel in Redditch as a sister property under shared family ownership.

The technology stack is composed entirely of third-party, best-in-class hospitality SaaS: TravelClick for room booking, OneJourney for spa, BRS Golf for tee times, Small Meetings for conferences, and Premier Software for memberships. There is no proprietary technology, no AI/ML capability, and no developer-facing APIs documented. Distribution is direct-to-consumer through the hotel's own website, phone (01675 470 468), and email (reservations, conference, spa, golf shop, and wedding channels), supplemented by third-party booking platforms only where the integration is vertical-specific.

The business model is asset-heavy hospitality with a blended transactional (rooms, F&B, weddings, golf green fees) and recurring (Peak gym memberships £19–£46/month, annual golf club memberships £150–£705, spa and wellness subscriptions) revenue mix. Go-to-market is directly to end consumers — leisure travelers, families targeting nearby attractions, corporate and MICE clients, wedding parties, golfers of all abilities, and wellness seekers — with no named enterprise customers of material scale. Customer acquisition is driven by package-led promotions (Spa & Golf Break, Drayton Manor Family Break, Twycross Zoo Family Package, Friday Night Stay and Dine, Relaxing Sundays), direct booking incentives (BOOKDIRECT 15% off), gift vouchers via a dedicated e-commerce platform, and partnerships with local attractions and brewers.

Name

Lea Marston Hotel

Legal name

Lea Marston Hotel, Golf & Spa

Website

https://leamarstonhotel.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Lea Marston Hotel is a four-star, family-owned countryside hotel in Warwickshire, UK, offering 119 rooms, three dining venues, a spa with Japanese Head Spa, a 9-hole golf course, weddings, and conferencing across 54 acres, serving leisure travelers, families, corporate clients, golfers, and wellness seekers.

Ownership category

akta.pro rank

Product category

Country Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC)

Keywords

• Country hotel accommodation
• Spa wellness services
• Wedding and event venue
• Golf course facilities
• Conference meeting spaces

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Overnight hotel stays across 119 bedrooms including Classic, Family, Superior, Executive Rooms, Suites, and Deluxe Suites. Revenue from direct bookings and packages.
2. Food and Beverage: Revenue from three on-site dining venues: Hathaway's Pub (traditional gastro pub), Bar 76 (cocktail bar), and The Brasserie. Includes afternoon tea service, Sunday lunches, and private dining.
3. Spa and Wellness: Spa treatments, spa days, spa breaks, and gym memberships. Includes ELEMIS treatments, Japanese Head Spa, Mud Rasul, and health club facilities.
4. Golf: 9-hole golf course, 27-bay driving range, pitch and putt, and golf tuition. Revenue from green fees, memberships, society days, and golf breaks.
5. Events and Weddings: Conference facilities (12 adaptable spaces), wedding venues, Christmas parties, and special occasions. Revenue from venue hire, catering, and event packages.
6. Gym Memberships: Gold Membership with no joining fee or contract, offering gym access, pool, sauna, steam room, discounted treatments, and hotel discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Lea Marston Hotel is a four-star, 119-bedroom countryside hotel set on 54 acres near Sutton Coldfield, Warwickshire, offering overnight accommodation across Classic, Family, Superior, Executive, Suite, and Deluxe Suite categories. The property runs three dining venues (Hathaway's traditional gastro pub, Bar 76 cocktail bar, and afternoon tea service), a full-service spa featuring ELEMIS treatments and a Japanese Head Spa, a 9-hole USGA-standard golf course with 27-bay driving range, a 13-metre heated indoor pool with KLAFS sauna and steam room, twelve adaptable conference and event suites, and a dedicated wedding venue.

Product overview

Lea Marston Hotel is a four-star hotel situated in Warwickshire countryside near Birmingham, offering 119 bedrooms across six room categories (Classic, Family, Superior, Executive, Suites, and Deluxe Suites). The hotel provides diverse dining experiences through Hathaway's Pub (gastro pub), Bar76 (cocktail bar), and afternoon tea service. Meeting and event facilities include twelve adaptable conference spaces with capacities ranging from 30-140 guests. Leisure amenities encompass a full-service spa featuring ELEMIS treatments and exclusive Japanese Head Spa, a 13-metre heated indoor pool with hot tub and KLAFS sauna/steam room, and a nine-hole golf course with driving range, pitch and putt, and golf academy. The property also offers comprehensive wedding services within 54 acres of landscaped grounds, special package deals combining spa and golf experiences, family-friendly packages including local attraction partnerships (Twycross Zoo, Drayton Manor), and pet-friendly accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Hathaway's Pub: Traditional gastro pub located within the hotel serving British pub cuisine and real ales
• Bar76
• Afternoon Tea
• Japanese Head Spa
• Marston Lakes Golf Course

Products and services

• Hotel Accommodation Overnight accommodation across 119 rooms in six categories — Classic, Family, Superior, Executive, Suites, and Deluxe Suites — including two accessible ground-floor rooms, with 24-hour reception and on-site parking.
• Hathaway's Pub On-site traditional gastro pub serving British pub classics including signature Steak Stones, Sunday roasts, and Starbucks beverages, open to hotel guests and walk-in diners for breakfast, lunch and dinner.
• Bar 76 Hotel cocktail bar offering an extensive drinks selection (including Carlsberg Marston's beers and Piston Distillery gins), light dining, afternoon tea service, and a daytime Home Office workspace package with unlimited coffee, workstation use, Wi-Fi and free parking.
• Traditional Afternoon Tea Traditional British afternoon tea experience served Monday–Sunday 12pm–4pm with finger sandwiches, cakes, and freshly baked scones with clotted cream and strawberry jam, available from £24.95 per person with a Festive Afternoon Tea variant during December.
• Spa & Health Club Health club offering 13-metre heated indoor swimming pool, poolside hot tub, KLAFS sauna and steam room, modern gym equipment and Aqua classes, open daily with extended weekday hours.
• Spa Treatments Comprehensive spa treatment menu of ELEMIS facials (Pro-Collagen, Lift & Contour, BIOTEC), body treatments, Mud Rasul ritual, Japanese Head Spa, Reiki energy healing, manicures, pedicures and waxing, bookable via the OneJourney spa platform.
• Spa Breaks Overnight package breaks combining hotel accommodation with selected spa treatments, full spa access and meals, ranging from Revive and Recharge Spa Break at £149 per person to the ELEMIS Spa Break at £258 per person, plus Summer Serenity, Japanese Head Spa and Signature Spa Break variants.
• Marston Lakes Golf Course Nine-hole golf course constructed to USGA standards within the hotel's 54-acre grounds, with lakes, bunkers and elevated greens suited to all abilities and bookable via the BRS Golf tee-time system.
• Driving Range Twenty-seven-bay floodlit driving range offering practice ball buckets from £6 for 40 balls and an £8/80-balls option, with a daily Happy Hour, open extended weekday and weekend hours.
• Pitch & Putt Course Nine-hole pitch and putt course with reduced yardage, ideal for short-game practice, beginners and families, at junior and senior discounted rates alongside standard adult pricing.
• Golf Tuition PGA-qualified golf coaching for all abilities, with individual 30-minute lessons from £25 and group course-management sessions from £30–£50 per person depending on group size.
• Golf Club Membership Annual golf club memberships across Full 7 Day, Senior 7 Day, Senior 5 Day, Student, Junior, and Gateway categories, providing preferred tee-time access, reduced green fees and additional member benefits.
• Peak Gym Membership Monthly Direct Debit health club memberships (Single £46, Corporate £41, Child £19) with no joining fee, no contract, complimentary induction, discounted fitness classes, 10% off spa treatments, 10% off food and drink, and complimentary Pitch & Putt access.
• Wedding Venue Dedicated wedding venue set within the 54-acre landscaped grounds, offering ceremonies, receptions, on-site catering, guest accommodation, and a dedicated wedding coordinator (Sam Coles) handling showrounds and bespoke planning.
• Meetings & Conference Events Twelve adaptable, carpeted and air-conditioned conference and event suites — including Barton, Dunton, Perry, Manor and Shottery Conservatory — for meetings, training, team building and conferences, with seven ground-floor suites step-free accessible and lift access to first-floor rooms.
• Funeral Receptions Compassionate funeral reception service with multiple private suite options (Barton from £550, Dunton from £300, Perry from £250, Manor from £300, Shottery Conservatory from £150) and optional Traditional Afternoon Tea or Finger Buffet catering.

Quantifiable outcome

• Dogs welcome to stay for just £20 per night

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Twycross ZoocoreStrategic or Co-development PartnerPartnership offering Twycross Zoo Family Package including day tickets to the zoo (home to over 500 animals and Gruffalo Discovery Land), overnight accommodation, £35 dinner credit per adult (kids eat free), leisure facilities access, and full English breakfast. Zoo located 25 minutes from hotel.
• Drayton Manor Theme ParkcoreStrategic or Co-development PartnerPartnership offering Drayton Manor Family Break package including family entry to theme park (featuring Thomas Land, Adventure Cove, Vikings, and 15-acre zoo with 500+ animals), dinner in Hathaway's, overnight stay in Standard Double Room, and leisure facilities access including 13-metre indoor pool, hot tub, KLAFS steam room and sauna.
• StarbucksminorGTM or Marketing PartnerStarbucks beverages served in Hathaways Pub. Open to hotel guests and non-guests for dine-in or takeaway coffee.
• Carlsberg Marston'sminorGTM or Marketing PartnerPartnership with Carlsberg Marston's, renowned brewers of high-quality beers. Beer range featured in Bar 76 to accompany meals or for post-golf relaxation.
• Piston DistilleryminorGTM or Marketing PartnerAward-winning local distillery whose gin takes pride of place in Bar 76. Range of infused gins and vodkas available at the hotel bar.
• Churchend BreweryminorGTM or Marketing PartnerLocal brewer supplying real cask ales to Hathaways Pub.
• The Abbey HotelcoreStrategic or Co-development PartnerSister hotel property owned by same family. Located within 175-acre landscaped estate in Redditch, Worcestershire. Offers luxurious rooms and suites, 18-hole championship golf course, health club facilities, and two restaurants. Brands as part of same hospitality group.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stratford Manor Hotel: QHotels-managed Warwickshire 4-star hotel near Stratford-upon-Avon with leisure club, spa, conference, and wedding offerings. Comparable in scale, segment, and mixed leisure/business demand profile.
• Chesford Grange Hotel: QHotels-managed 4-star Warwickshire countryside hotel with leisure club, spa, conference facilities, and similar family-friendly leisure positioning. Directly comparable in scale and offering mix.
• Billesley Manor Hotel: Warwickshire-based 4-star country house hotel with spa, leisure club, multiple F&B outlets, and wedding/event facilities. Closest comparable to Lea Marston in terms of room count, leisure mix, and West Midlands catchment area.
• Wroxall Abbey Estate Hotel: Independent Warwickshire country house hotel on a large estate with spa, leisure, dining, and wedding venues. Similar 4-star independent positioning with comparable leisure mix and wedding/event focus.
• New Hall Hotel & Spa: Sutton Coldfield/West Midlands 4-star country house hotel with spa, leisure club, and wedding venues. Geographically closest comparable competitor with overlapping catchment area and similar premium-leisure positioning.
• Whittlebury Park Hotel & Spa: Independent 4-star country estate hotel in Northamptonshire with championship golf, spa, leisure, and event facilities. Closely comparable operating model — independent leisure resort with multi-stream revenue.
• The Abbey Hotel, Redditch: Sister property under common family ownership in Redditch, Worcestershire. 175-acre estate with 18-hole championship golf course, health club, and similar full-service country hotel positioning. Directly comparable operating model and revenue mix.
• Ettington Park Hotel: Hand Picked Hotels 4-star country house hotel in Warwickshire with spa, fine dining, and event/wedding facilities. Comparable mid-market luxury positioning, similar countryside setting, similar room scale.

Broad incumbents

• Forest of Arden Marriott Hotel & Country Club: West Midlands Marriott property with 18-hole golf course, spa, leisure club, and conference facilities. Larger chain competitor offering overlapping capabilities but as part of Marriott's national portfolio with stronger distribution.
• The Belfry Hotel & Resort: Iconic West Midlands golf resort with multiple championship courses, spa, leisure, and extensive event facilities. A much larger established destination competitor where Lea Marston's golf offering overlaps but at significantly smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeaMarston
• Instagraminstagram.com/leamarstonhotel
• Xx.com/leamarstonhotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lea Marston Hotel