Anatomy in Clay Learning System
Anatomy in Clay Learning System is a Loveland, Colorado-based private company that sells hand-crafted skeletal models and a clay-based multi-sensory anatomy curriculum, supported by workbooks, atlases, and online professional development courses, to K-12 schools, colleges, healthcare training programs, and veterinary programs across the United States.
- Company typePrivate
- Founded1994
- HeadquartersLoveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Anatomy in Clay Learning System does
Anatomy in Clay Learning System, operated by Zahourek Systems, Inc., is a Loveland, Colorado-based private educational products company that provides a multi-sensory, hands-on anatomy curriculum built around hand-crafted skeletal models (MANIKEN for human, CANIKEN for canine, EQUIKEN for equine, plus OSTIKEN disarticulated bone sets) onto which students construct muscles, nerves, and blood vessels using clay. The proprietary methodology, anchored by the registered tagline "The Mind Cannot Forget What the Hands Have Learned," engages visual, tactile, kinesthetic, and auditory learning modalities simultaneously, and is supported by an integrated content ecosystem including the five-volume MYOLOGIK atlas, StepByStep workbooks, the Starla on MANIKEN Teacher's Guide, instructional video downloads, the Anatomy On Demand online professional development platform, webinars, a podcast, and a Test Drive build-before-you-buy program for schools.
The company serves K-12 schools (primary), higher education (primary), healthcare training programs, and veterinary/animal science programs across the United States, with named adopters spanning Colorado, Texas, Michigan, Wisconsin, Indiana, Oklahoma, Oregon, and North Dakota, and a notable statewide adoption of nearly 50 Oklahoma school districts. Revenue is generated through four primary streams: (1) quote-based hardware sales of anatomical models; (2) professional development delivered both in-person by four regional Education Consultants and via the Anatomy On Demand online subscription tiers; (3) one-time publication and support material sales (workbooks, atlases, digital downloads); and (4) consumable clay replenishment. Go-to-market combines a consultative enterprise field sales motion (Midwest, East, West, South) for districts and institutions, direct-to-consumer e-commerce for individual courses and materials, and a self-serve Test Drive program to reduce adoption friction.
The firm has operated for over 30 years as a founder-owned, bootstrapped business with no external funding, holds 13+ registered trademarks, and reports 11-50 employees. It is operationally active with no disclosed M&A, no institutional capital, and no expansion outside the contiguous US plus Alaska and Hawaii, indicating a mature niche operator with a defined but geographically constrained addressable market.
Anatomy in Clay Learning System firmographics
Firmographics- Name
- Anatomy in Clay Learning System
- Legal name
- Zahourek Systems, Inc.
- Website
- https://anatomyinclay.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anatomy in Clay Learning System is a Loveland, Colorado-based private company that sells hand-crafted skeletal models and a clay-based multi-sensory anatomy curriculum, supported by workbooks, atlases, and online professional development courses, to K-12 schools, colleges, healthcare training programs, and veterinary programs across the United States.
- Ownership category
- akta.pro rank
Anatomy in Clay Learning System industry classification
Industry- Product category
- Educational Anatomical Models
- akta.pro primary industry
- Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
Keywords
Where Anatomy in Clay Learning System is headquartered
LocationHeadquarters
- HQ city
- Loveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anatomy in Clay Learning System business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Anatomical Models Sales: Sale of hand-crafted anatomical models including MANIKEN (human), CANIKEN (canine), EQUIKEN (equine) and related products. Models are available in various configurations including full, half, and disarticulated sets. Pricing is quote-based for most models.
- Professional Development Courses: On-demand and in-person professional development courses for educators teaching anatomy. Courses include video instruction, resources, tools, and certificates of completion. Offered in 90-day access and lifetime access tiers with multiple price points.
- Publications and Support Materials: StepByStep workbooks, atlases, and digital downloads for various anatomical regions including arm, leg, hand, and female breast. Sold individually or as companions to models.
- Digital Content and DVDs: Body Systems Instructional Videos sold as digital downloads covering skeletal, muscular, digestive, cardiovascular, integumentary, endocrine, lymphatic, nervous, respiratory, and urinary systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Human Heart Course - Course Only |
| Subscription | Pay-as-you-go | Human Heart Course - With Clay & Tools |
| Subscription | Pay-as-you-go | Lower Leg & Foot Course - Course Only |
| Subscription | Pay-as-you-go | Lower Leg & Foot Course - With Model & Materials |
| Subscription | Pay-as-you-go | Forearm & Hand Course - Course Only |
| Subscription | Pay-as-you-go | Forearm & Hand Course - With Model & Materials |
| Unit Pricing | Multi-year contract | MANIKEN Classic 10 Mammalian Model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Anatomy in Clay Learning System product offering
Product offeringCore offering
Anatomy in Clay Learning System designs, manufactures, and sells hand-crafted anatomical skeletal models (MANIKEN human, CANIKEN canine, EQUIKEN equine) onto which students build muscles, nerves, vessels, and organs using clay to learn anatomy through hands-on, multi-sensory engagement. The company also produces accompanying workbooks (StepByStep), photographic atlases (MYOLOGIK), instructional videos, and a portfolio of online and in-person professional development courses for educators. A Test Drive build-before-you-buy program reduces adoption risk for schools and training programs.
Product overview
Anatomy in Clay Learning System is an educational company founded by Zahourek Systems, Inc. that provides a multi-sensory hands-on learning system for anatomy education. The core product portfolio centers on anatomically correct, hand-crafted human and animal skeletal models (MANIKEN®, CANIKEN®, EQUIKEN®) onto which students build muscles, nerves, and blood vessels using clay. This is supported by a comprehensive ecosystem of StepByStep™ workbooks, MYOLOGIK® atlases, instructional videos, and the Teacher's Guide. The company also offers professional development through in-person workshops, the ANATOMY ON DEMAND™ online course platform (with courses like The Human Heart, Human Forearm & Hand, and Lower Leg & Foot), webinars, a blog, and a Test Drive program for schools to try products before purchasing. The system emphasizes kinesthetic, multi-sensory learning for visual, tactile, and kinesthetic learners.
Differentiator
Problem solved
Functional benefit
Brands
- MANIKEN: Core product line of human and animal anatomical models made from clay-building systems
- CANIKEN
- EQUIKEN
- MYOLOGIK
- NEUROLOGIK
- OSTIKEN
- StepByStep
- Anatomy On Demand
- TORZIKEN
Products and services
- MANIKEN Classic 10 Mammalian Model Hand-crafted, anatomically correct mammalian skeletal model posed to emphasize joint, limb, and skeletal structures common to all mammals (including sprinter's starting position). Includes hardware for assembly, basic tool set, and reusable clay. Quote-based pricing.
- MANIKEN Classic 10 Reptilian Model Anatomically correct reptilian skeletal model with arms and legs displayed to illustrate concepts of dorsal, ventral, flexion, and extension, demonstrating shared structures with non-mammalian species. Quote-based pricing.
- CANIKEN Classic 1 Model Canine anatomy model (13 inches high, 23 inches long) for teaching canine anatomy by building ligaments, muscles, nerves, blood vessels, and other body systems in clay on a sturdy base. Quote-based pricing.
- MYOLOGIK MANIKEN Human Atlas Five-volume reference manual for MANIKEN users featuring unique photographic illustrations of muscles made in clay, with almost every human muscle given a two-page spread showing multiple views for 3D understanding. Includes pronunciation guides and Latin/Greek derivations.
- StepByStep Guide to Building the Human Heart in Clay
Quantifiable outcome
- Nearly 50 school districts implemented the system in Oklahoma alone with positive feedback
- +2 more outcomes
Companies that use Anatomy in Clay Learning System
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Anatomy in Clay Learning System technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anatomy in Clay Learning System partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Project Lead The Way (PLTW)coreProject Lead The Way is listed as a proud supporter of the Anatomy in Clay Learning System. PLTW is a national nonprofit organization providing transformative learning experiences in K-12 STEM education, suggesting alignment in educational philosophy and potential co-marketing or curriculum integration.
- HOSAcoreHOSA (Health Occupations Students of America) is listed as a proud supporter. HOSA is a national student organization for future health professionals, suggesting integration with health science education programs.
- ESSDACKcoreESSDACK (Educational Services and Staff Development Association of Central Kansas) is listed as a proud supporter. ESSDACK provides professional development services to educators in Kansas and surrounding regions.
- Health Science ConsortiumminorHealth Science Consortium is listed as a proud supporter, indicating collaboration in health science education curriculum and resources.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Anatomy in Clay Learning System competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights13 records
Customer concentration
Anatomy in Clay Learning System social profiles
Digital presenceAnatomy in Clay Learning System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anatomy in Clay Learning System leadership team
Management profileNumber of profiles
Profiles6 records
Anatomy in Clay Learning System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anatomy in Clay Learning System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anatomy in Clay Learning System
What does Anatomy in Clay Learning System do?
Anatomy in Clay Learning System designs, manufactures, and sells hand-crafted anatomical skeletal models (MANIKEN human, CANIKEN canine, EQUIKEN equine) onto which students build muscles, nerves, vessels, and organs using clay to learn anatomy through hands-on, multi-sensory engagement. The company also produces accompanying workbooks (StepByStep), photographic atlases (MYOLOGIK), instructional videos, and a portfolio of online and in-person professional development courses for educators. A Test Drive build-before-you-buy program reduces adoption risk for schools and training programs.
Is Anatomy in Clay Learning System a public or private company?
Anatomy in Clay Learning System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anatomy in Clay Learning System founded?
Anatomy in Clay Learning System was founded in 1994. It employs 11 to 50 people.
Where is Anatomy in Clay Learning System based?
Anatomy in Clay Learning System is headquartered in Loveland, United States, in the North America region.
How does Anatomy in Clay Learning System make money?
Four revenue lines are on record. Anatomical Models Sales are the primary driver. The others are professional Development Courses, publications and Support Materials and digital Content and DVDs.
Does Anatomy in Clay Learning System have an API?
No public API is recorded for Anatomy in Clay Learning System.
What industry is Anatomy in Clay Learning System in?
Anatomy in Clay Learning System's product category is Educational Anatomical Models. Its primary akta.pro industry code is EDAEAIAB, Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives).