Anatomy in Clay Learning System

What Anatomy in Clay Learning System does

Anatomy in Clay Learning System, operated by Zahourek Systems, Inc., is a Loveland, Colorado-based private educational products company that provides a multi-sensory, hands-on anatomy curriculum built around hand-crafted skeletal models (MANIKEN for human, CANIKEN for canine, EQUIKEN for equine, plus OSTIKEN disarticulated bone sets) onto which students construct muscles, nerves, and blood vessels using clay. The proprietary methodology, anchored by the registered tagline "The Mind Cannot Forget What the Hands Have Learned," engages visual, tactile, kinesthetic, and auditory learning modalities simultaneously, and is supported by an integrated content ecosystem including the five-volume MYOLOGIK atlas, StepByStep workbooks, the Starla on MANIKEN Teacher's Guide, instructional video downloads, the Anatomy On Demand online professional development platform, webinars, a podcast, and a Test Drive build-before-you-buy program for schools.

The company serves K-12 schools (primary), higher education (primary), healthcare training programs, and veterinary/animal science programs across the United States, with named adopters spanning Colorado, Texas, Michigan, Wisconsin, Indiana, Oklahoma, Oregon, and North Dakota, and a notable statewide adoption of nearly 50 Oklahoma school districts. Revenue is generated through four primary streams: (1) quote-based hardware sales of anatomical models; (2) professional development delivered both in-person by four regional Education Consultants and via the Anatomy On Demand online subscription tiers; (3) one-time publication and support material sales (workbooks, atlases, digital downloads); and (4) consumable clay replenishment. Go-to-market combines a consultative enterprise field sales motion (Midwest, East, West, South) for districts and institutions, direct-to-consumer e-commerce for individual courses and materials, and a self-serve Test Drive program to reduce adoption friction.

The firm has operated for over 30 years as a founder-owned, bootstrapped business with no external funding, holds 13+ registered trademarks, and reports 11-50 employees. It is operationally active with no disclosed M&A, no institutional capital, and no expansion outside the contiguous US plus Alaska and Hawaii, indicating a mature niche operator with a defined but geographically constrained addressable market.

Name

Anatomy in Clay Learning System

Legal name

Zahourek Systems, Inc.

Website

https://anatomyinclay.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Anatomy in Clay Learning System is a Loveland, Colorado-based private company that sells hand-crafted skeletal models and a clay-based multi-sensory anatomy curriculum, supported by workbooks, atlases, and online professional development courses, to K-12 schools, colleges, healthcare training programs, and veterinary programs across the United States.

Ownership category

akta.pro rank

Product category

Educational Anatomical Models

akta.pro primary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• Anatomical learning models
• Hands-on anatomy education
• Kinesthetic learning system
• Professional development courses
• Comparative anatomy tools

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Anatomical Models Sales: Sale of hand-crafted anatomical models including MANIKEN (human), CANIKEN (canine), EQUIKEN (equine) and related products. Models are available in various configurations including full, half, and disarticulated sets. Pricing is quote-based for most models.
2. Professional Development Courses: On-demand and in-person professional development courses for educators teaching anatomy. Courses include video instruction, resources, tools, and certificates of completion. Offered in 90-day access and lifetime access tiers with multiple price points.
3. Publications and Support Materials: StepByStep workbooks, atlases, and digital downloads for various anatomical regions including arm, leg, hand, and female breast. Sold individually or as companions to models.
4. Digital Content and DVDs: Body Systems Instructional Videos sold as digital downloads covering skeletal, muscular, digestive, cardiovascular, integumentary, endocrine, lymphatic, nervous, respiratory, and urinary systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Anatomy in Clay Learning System designs, manufactures, and sells hand-crafted anatomical skeletal models (MANIKEN human, CANIKEN canine, EQUIKEN equine) onto which students build muscles, nerves, vessels, and organs using clay to learn anatomy through hands-on, multi-sensory engagement. The company also produces accompanying workbooks (StepByStep), photographic atlases (MYOLOGIK), instructional videos, and a portfolio of online and in-person professional development courses for educators. A Test Drive build-before-you-buy program reduces adoption risk for schools and training programs.

Product overview

Anatomy in Clay Learning System is an educational company founded by Zahourek Systems, Inc. that provides a multi-sensory hands-on learning system for anatomy education. The core product portfolio centers on anatomically correct, hand-crafted human and animal skeletal models (MANIKEN®, CANIKEN®, EQUIKEN®) onto which students build muscles, nerves, and blood vessels using clay. This is supported by a comprehensive ecosystem of StepByStep™ workbooks, MYOLOGIK® atlases, instructional videos, and the Teacher's Guide. The company also offers professional development through in-person workshops, the ANATOMY ON DEMAND™ online course platform (with courses like The Human Heart, Human Forearm & Hand, and Lower Leg & Foot), webinars, a blog, and a Test Drive program for schools to try products before purchasing. The system emphasizes kinesthetic, multi-sensory learning for visual, tactile, and kinesthetic learners.

Differentiator

Problem solved

Functional benefit

Brands

• MANIKEN: Core product line of human and animal anatomical models made from clay-building systems
• CANIKEN
• EQUIKEN
• MYOLOGIK
• NEUROLOGIK
• OSTIKEN
• StepByStep
• Anatomy On Demand
• TORZIKEN

Products and services

• MANIKEN Classic 10 Mammalian Model Hand-crafted, anatomically correct mammalian skeletal model posed to emphasize joint, limb, and skeletal structures common to all mammals (including sprinter's starting position). Includes hardware for assembly, basic tool set, and reusable clay. Quote-based pricing.
• MANIKEN Classic 10 Reptilian Model Anatomically correct reptilian skeletal model with arms and legs displayed to illustrate concepts of dorsal, ventral, flexion, and extension, demonstrating shared structures with non-mammalian species. Quote-based pricing.
• CANIKEN Classic 1 Model Canine anatomy model (13 inches high, 23 inches long) for teaching canine anatomy by building ligaments, muscles, nerves, blood vessels, and other body systems in clay on a sturdy base. Quote-based pricing.
• MYOLOGIK MANIKEN Human Atlas Five-volume reference manual for MANIKEN users featuring unique photographic illustrations of muscles made in clay, with almost every human muscle given a two-page spread showing multiple views for 3D understanding. Includes pronunciation guides and Latin/Greek derivations.
• StepByStep Guide to Building the Human Heart in Clay

Quantifiable outcome

• Nearly 50 school districts implemented the system in Oklahoma alone with positive feedback
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Project Lead The Way (PLTW)coreStrategic or Co-development PartnerProject Lead The Way is listed as a proud supporter of the Anatomy in Clay Learning System. PLTW is a national nonprofit organization providing transformative learning experiences in K-12 STEM education, suggesting alignment in educational philosophy and potential co-marketing or curriculum integration.
• HOSAcoreStrategic or Co-development PartnerHOSA (Health Occupations Students of America) is listed as a proud supporter. HOSA is a national student organization for future health professionals, suggesting integration with health science education programs.
• ESSDACKcoreStrategic or Co-development PartnerESSDACK (Educational Services and Staff Development Association of Central Kansas) is listed as a proud supporter. ESSDACK provides professional development services to educators in Kansas and surrounding regions.
• Health Science ConsortiumminorStrategic or Co-development PartnerHealth Science Consortium is listed as a proud supporter, indicating collaboration in health science education curriculum and resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights13 records

Customer concentration

• Xx.com/anatomyinclay
• YouTubeyoutube.com/anatomyinclay
• Facebookfacebook.com/anatomyinclay
• Instagraminstagram.com/anatomyinclay
• Pinterestpinterest.com/anatomyinclaylearningsystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anatomy in Clay Learning System