Mouton

What Mouton does

You Studio is a Brussels-headquartered spatial design and brand experience studio, founded in 2009 with over 20 years of claimed accumulated expertise, serving enterprise and mid-market clients across Belgium and Luxembourg. The firm translates brand guidelines into physical and experiential assets through four integrated service pillars: Strategy (market analysis and mission foundations), Brand & Identity (brand experience design and experiential charters), Design & Architecture (spatial architecture, interior and exterior design, franchise coordination), and Signage (wayfinding, permits, technical development, and contractor management). Its 'phygital experience' offering integrates digital tools and technology into physical space design, distinguishing it from pure-architecture studios, though it is a generalist digital/IoT capability rather than an AI-driven one.

The business model is project-based professional services billed on a custom-engagement basis, with no published pricing and no recurring SaaS or productised offering. Go-to-market is sales-led and relationship-driven, with a portfolio website, Instagram (@youstudio.brussels), and LinkedIn page acting as the primary demand-generation surface. The client roster spans retail (Decathlon, H&M, Brico, Cacharel, Levis), food and beverage (Quick, Lunch Garden, Exki, Brioche Dorée, Neuhaus), financial services and telecom (ING, Proximus), entertainment (Kinepolis, RTBF, Center Parks), transport (De Lijn), and commercial real estate (Nextensa, CBRE, Wereldhave, Trade Mart), with mixed-use and food court engagements representing the largest recent project formats.

The studio operates with a small named team (4 listed professionals) led by founder Patrick Glauden, supported by three spatial architects and designers. There is no disclosed external funding, ownership beyond the founder, patents, or trademarks. Pricing is fully custom per engagement and revenue is not disclosed, reflecting the typical opacity of small-project-based design practices. Vertical segmentation is broad (retail, food, workspaces, urban planning, leisure, industry, temporary spaces) but the firm's deepest claim is on Belgian retail, with Belgium and Luxembourg as its sole active markets.

Name

Mouton

Legal name

You Studio

Website

https://youstudio.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

You Studio is a Brussels-based spatial design and brand experience studio founded in 2009, serving enterprise and mid-market clients in Belgium and Luxembourg across retail, food & beverage, workspaces, mixed-use developments, and industry with integrated strategy, brand identity, architecture, and signage services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Design & Architecture: Project-based professional services revenue from spatial design, architecture, and brand identity engagements. Services include strategy, brand & identity design, spatial design & architecture, and signage. Revenue is generated through custom project engagements with direct client billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

You Studio is a multi-disciplinary design studio offering four integrated service pillars: Strategy (market trends analysis and consumer insights), Brand & Identity (translation of brand guidelines into activable spatial assets and experiential brand charter), Design & Architecture (spatial architecture, interior and outdoor design, technical furniture specifications, and phygital experience integration), and Signage (comprehensive signage policy covering flow management, visibility studies, design, signage permits, technical development of supports, and contractor coordination).

Product overview

You Studio is a multi-disciplinary design studio offering four integrated service pillars: Strategy (market analysis and mission foundations), Brand & Identity (brand experience design and spatial integration), Design & Architecture (spatial architecture, interior/exterior design, and phygital experience), and Signage (comprehensive signage policy from design to execution). These services work together to help clients bring their brand to life in physical spaces across sectors including retail, food, urban planning, workspaces, and industry.

Differentiator

Problem solved

Functional benefit

Named customers34 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landor: Global brand consulting and design firm with experiential brand capabilities. Comparable for the 'Brand & Identity' and experiential brand charter work You Studio performs, though Landor operates as a much larger incumbent.
• Gensler: Global architecture and design firm with a broad portfolio covering retail, workplace, hospitality, and brand experience. Overlaps with You Studio's service pillars but operates at vastly larger scale and breadth.

Direct peers

• FRCH Design Worldwide: Retail-focused design firm serving enterprise retailers on store design, brand experience, and signage. Directly comparable for the retail and food & beverage client segments You Studio serves.
• IA Interior Architects: Interior architecture firm serving enterprise clients across workplace, retail, and brand-focused design. Comparable in translating brand standards into spatial environments for large corporate customers.
• Mijksenaar: Dutch wayfinding and signage design firm with deep expertise in complex multi-building environments. Closely comparable for projects like Tour & Taxis where flow management and wayfinding across mixed-use sites is the core challenge.
• M Moser Associates: Global workplace design and build firm with an integrated brand-to-execution offering. Comparable in delivering strategy, brand identity, spatial architecture, and signage as a single engagement.
• Entro: Global signage and experiential graphics design firm. Directly comparable in the signage pillar of You Studio's offering, including wayfinding, visibility studies, and signage system design.
• Stylt Trampoli: Scandinavian design studio specializing in hospitality, retail, and brand experience design. Comparable boutique scale and integrated strategy-to-execution offering closely matches You Studio's multidisciplinary model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/you-studio
• Instagraminstagram.com/youstudio.brussels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouton