Bathroom Werx
Bathroom Werx is an Australian franchise-based bathroom restoration company founded in 1986, offering proprietary re-enamelling and resurfacing services for residential homeowners and commercial clients across Australia, backed by a 7-year guarantee.
- Company typePrivate
- Founded1986
- HeadquartersPreston, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bathroom Werx does
Bathroom Werx is an Australian privately held bathroom restoration company founded in 1986 by George Yammouni (FCPA), headquartered in Preston, Victoria. The company specializes in resurfacing and re-enamelling of bathroom fixtures — baths, basins, shower bases, and wall tiles — using a proprietary in-house-manufactured coating called Werx Enamel that is CSIRO-tested against Australian Standards for adhesion, impact, and chemical resistance. Its service proposition is positioned as a cost- and time-saving alternative to full bathroom renovation, claiming up to 70% cost savings versus replacement, completion within 24 hours without re-plumbing or re-tiling, and a 7-year written guarantee on all work.
The company operates through a franchise network spanning at least seven Australian metropolitan and regional hubs (Melbourne, Sydney, Perth, Adelaide, Brisbane, Geelong/Ballarat, and Wollongong) with continued regional penetration including Wagga Wagga. GTM is a mix of free in-home appraisals, online quote requests, 1800-number phone bookings, content marketing via blog, social media presence, TV exposure on Network Ten's The Living Room, home shows, and customer referrals. Revenue is generated from per-job resurfacing services, franchise/licensing fees from franchisees, and an e-commerce line of complementary bathroom care products.
Bathroom Werx serves both residential homeowners (the primary segment, seeking to refresh dated or damaged bathrooms) and commercial clients across hospitality (Rydges, Holiday Inn, Best Western), healthcare (Cedar Court Rehabilitation Hospital), non-profit (Ronald McDonald House), and government (Defence Housing Authority). Specialty services include anti-slip treatment, heritage cast-iron bathtub restoration (3,500+ antique tubs restored), bathroom detailing, and remote video/photo consultations. The company has multiple long-tenured team members (30+ years) and stable founder-led ownership.
Bathroom Werx firmographics
Firmographics- Name
- Bathroom Werx
- Legal name
- Bathroom Werx
- Website
- https://bathroomwerx.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bathroom Werx is an Australian franchise-based bathroom restoration company founded in 1986, offering proprietary re-enamelling and resurfacing services for residential homeowners and commercial clients across Australia, backed by a 7-year guarantee.
- Ownership category
- akta.pro rank
Bathroom Werx industry classification
Industry- Product category
- Home Improvement Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Full Bathroom Remodel (Design-Build) (HSAPABAA)
- akta.pro secondary industries
- Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Bathroom Accessibility & Safety Upgrades (Grab Bars, Curbless Showers, Widened Doors) (HSAPABAJ), One-Time Bathroom Deep Refresh (Fixtures/Tile/Grout) (HSAEAFAG)
Keywords
Where Bathroom Werx is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bathroom Werx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Bathroom Resurfacing Services: Core revenue stream from providing bathroom restoration services including bath re-enamelling, shower base re-enamelling, wall tile re-enamelling, bath refinishing, bath repair, and commercial bathroom makeovers. Services are priced per job with quotes provided after free in-home appraisal.
- Franchise Network: Revenue generated through franchise operations across Australia. Franchisees pay for the right to operate under the Bathroom Werx brand and receive training, systems, and ongoing support.
- Bathroom Care Products: Sale of配套 products including Bathtub & Tile Cleaner ($17.50 AUD for 500ml), anti-slip grids, bath seal, and quick fit wastes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing after free in-home appraisal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Bathroom Werx product offering
Product offeringCore offering
Bathroom Werx restores bathroom fixtures including baths, basins, shower bases, and wall tiles by applying a proprietary Australian-made Werx Enamel coating, avoiding the need for re-plumbing or re-tiling. Services are delivered in 24 hours with a 7-year written guarantee through a national franchise network of trained technicians, with both residential and commercial clients served. The company also manufactures and sells complementary bathroom care products such as cleaners, anti-slip grids, bath seals, and quick fit wastes.
Product overview
Bathroom Werx is a bathroom restoration company offering a comprehensive suite of refinishing and re-enamelling services across Australia. The core offering is the Bathroom Werx Re-enamelling process, which applies proprietary Werx Enamel coating to restore bathtubs, basins, shower bases, and wall tiles without requiring re-plumbing or re-tiling. Services are delivered through a franchise network of trained technicians who repair chips, cracks, and rust before applying the enamel coating in any decorator colour. The product portfolio includes core refinishing services (Bath Resurfacing, Bath Re-enamelling, Showerbase Re-enamelling, Wall Tile Re-enamelling, Commercial Renovations), specialist services (Ball & Claw Bathtub Restoration, Bathroom Anti-Slip Treatment, Bathroom Detailing Service), and complementary products (Bathtub & Tile Cleaner, Anti-Slip Grids, Bath Seal, Quick Fit Wastes). All work is backed by a 7-year written guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Bath Resurfacing Resurfacing service for bathtubs that removes rust, repairs chips, and applies Werx Enamel in any decorator colour to restore the bath to new condition. Targeted at homeowners and property managers seeking to refurbish bathtubs without replacement.
- Bath Re-enamelling Professional re-enamelling process that restores old bathtubs using the proprietary Werx Enamel system with a 7-year written guarantee. Designed for residential homeowners and commercial hospitality operators.
- Showerbase Re-enamelling Service to resurface and re-enamel shower bases, sealing cracks, chips, and leaks while providing a fresh new coating. Intended for homeowners and commercial facilities needing shower restoration.
- Wall Tile Re-enamelling Resurfacing service for bathroom wall tiles that can change colours, fix chips and cracks, and renovate the bathroom at a fraction of the cost of retiling. Targeted at residential homeowners and commercial property managers.
- Commercial Renovations Commercial bathroom makeover services for hotels, motels, hospitals, and office buildings, capable of handling large-scale projects across Australia. Targeted at hospitality, healthcare, and government property managers.
- Bathroom Detailing Service Professional cleaning service that includes cleaning and regrouting tiles, removing silicone, degreasing, and washing to restore bathroom shine. A standalone service for residential and commercial customers.
- Bathroom Anti-Slip Treatment Safety treatment that provides up to 800% more grip on wet surfaces to reduce the risk of slipping and falling in bathrooms. Available as a standalone service for residential and commercial safety upgrades.
- Ball & Claw Bathtubs Specialist Restoration Specialist restoration service for antique freestanding cast iron bathtubs on feet, with over 3,500 restorations completed by their dedicated specialist. Targeted at heritage property owners.
- Remote Bathroom Consultation Online consultation service using photos, Facetime, Skype or Zoom to evaluate bathrooms and provide quotes remotely. Targeted at customers outside the franchise service radius.
- Bathtub & Tile Cleaner 500ml specially formulated cleaning product for use on Werx Enamel surfaces, containing disinfectant to kill harmful bacteria while maintaining high gloss appearance. Retail product for residential and commercial bathroom care.
- Anti-Slip Grids Safety accessory applied to bathtubs and shower bases to help reduce slippages. Retail safety product for residential and commercial bathrooms.
- Bath Seal Product to seal around bathtubs and shower bases to prevent mould and mildew. Retail bathroom care product for residential and commercial use.
- Quick Fit Wastes Drain outlet covers that make old wastes look like new, increasing durability and appeal of bathroom fixtures. Retail bathroom hardware product.
Quantifiable outcome
- Saves up to 70% compared to full bathroom renovation
- +3 more outcomes
Companies that use Bathroom Werx
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Bathroom Werx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bathroom Werx partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Bathroom Werx competitors and assessment
Company assessmentDirect peers
- Perma-Glaze: Bath resurfacing and re-enamelling franchise that refinishes bathtubs, sinks, and tiles using proprietary coatings. Closely comparable to Bathroom Werx in service mix, customer profile (residential and commercial), and franchise distribution model.
- Bath Fitter: North American acrylic bath liner and wall system franchise that delivers fast, one-day bathroom refreshes without demolition. Comparable to Bathroom Werx's disruption-free, 24-hour completion value proposition, but competes via acrylic liners rather than re-enamelling.
- Surface Specialists of America: Franchise-based refinishing provider for bathtubs, tile, countertops, and appliances. Directly comparable to Bathroom Werx in restoration/refinishing methodology and franchise delivery across residential and light commercial customers.
- Miracle Method: US-headquartered franchise network specializing in bathtub, tile, and countertop refinishing using proprietary coatings. Directly comparable to Bathroom Werx in service category (bath/tile resurfacing), franchise-based delivery model, and proprietary coating technology.
- BathCrest: Bath and kitchen refinishing franchise operating across the US with proprietary coating systems. Directly comparable to Bathroom Werx's franchise-led, in-home bath resurfacing and re-enamelling offering.
- Re-Bath: National bathroom remodeling franchise offering full and partial bathroom renovations including tub and shower replacements. Closely comparable in franchise-driven residential and commercial bathroom refresh positioning, though with a heavier replacement-led product mix than resurfacing.
Emerging players
- Multicraft / Specialized Refinishing Co. Independent bath and surface refinishing companies offering bath re-enamelling, tile refinishing, and chip repair. Comparable to Bathroom Werx's core service offering in product/methodology, though smaller scale and without franchise/brand reach.
- BCI Acrylic Bath Systems: Acrylic bath liner and wall system installer operating in similar residential bathroom refresh category. Comparable to Bathroom Werx in the disruption-free, one-day bathroom upgrade positioning, though differentiated by replacement/liner method versus re-enamelling.
Regional players
- Nudura (Bath Refinishing - regional Australian): Australian bath and tile resurfacing operators in cities where Bathroom Werx operates (e.g., Sydney, Melbourne) offer direct substitutes for re-enamelling services. Comparable as geographically overlapping regional competitors in the same Australian residential bathroom refresh market.
- Bathroom Transformations: Australian bathroom resurfacing and re-enamelling service provider. Comparable to Bathroom Werx as a domestic competitor offering similar bath, tile, and shower restoration services within Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bathroom Werx social profiles
Digital presenceBathroom Werx compliance and trust
Trust signalCompliance1 record
Bathroom Werx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bathroom Werx leadership team
Management profileNumber of profiles
Profiles10 records
Bathroom Werx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bathroom Werx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bathroom Werx
What does Bathroom Werx do?
Bathroom Werx restores bathroom fixtures including baths, basins, shower bases, and wall tiles by applying a proprietary Australian-made Werx Enamel coating, avoiding the need for re-plumbing or re-tiling. Services are delivered in 24 hours with a 7-year written guarantee through a national franchise network of trained technicians, with both residential and commercial clients served. The company also manufactures and sells complementary bathroom care products such as cleaners, anti-slip grids, bath seals, and quick fit wastes.
Is Bathroom Werx a public or private company?
Bathroom Werx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bathroom Werx founded?
Bathroom Werx was founded in 1986. It employs 11 to 50 people.
Where is Bathroom Werx based?
Bathroom Werx is headquartered in Preston, Australia, in the Oceania region.
How does Bathroom Werx make money?
Three revenue lines are on record. Bathroom Resurfacing Services are the primary driver. The others are franchise Network and bathroom Care Products.
Who are Bathroom Werx's main competitors?
Direct peers on record are Perma-Glaze, Bath Fitter, Surface Specialists of America, Miracle Method, BathCrest and Re-Bath. Emerging players are Multicraft / Specialized Refinishing Co. and BCI Acrylic Bath Systems. Regional players are Nudura (Bath Refinishing - regional Australian) and Bathroom Transformations.
Does Bathroom Werx have an API?
No public API is recorded for Bathroom Werx.
What industry is Bathroom Werx in?
Bathroom Werx's product category is Home Improvement Services. Its primary akta.pro industry code is HSAPABAA, Full Bathroom Remodel (Design-Build), with a secondary code of HSAPABAC, Bathtub Replacement & Tub-to-Shower Conversions. Its NAICS code is 23822 and its SIC code is 7600.