More Than A Game
More Than A Game is a 501(c)(3) non-profit founded in 2010 that mobilizes 100+ MLB, MiLB, and NCAA baseball players to deliver field renovations, youth programs, and scholarships to underserved communities across more than 20 locations in 8+ countries.
- Company typePrivate
- Founded2010
- HeadquartersConcord, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What More Than A Game does
More Than A Game (MTAG) is a 501(c)(3) non-profit organization founded in 2010 and headquartered in Concord, California. Its core function is to enlist professional and collegiate baseball players in community-development projects — primarily field renovations, equipment provision, after-school programs, English-language classes, scholarships, and player exchange trips — targeting underserved youth in both domestic and international communities.
The organization operates with a small team of 1-10 employees under founder and CEO Marshall Murray, and has completed more than 150 projects across 20+ locations. Its geographic footprint spans California, Georgia, Hawaii, Puerto Rico, and Rhode Island domestically, and internationally covers the Dominican Republic, Colombia, Panama, Costa Rica, Taiwan, and Cameroon. MTAG reports engagement of 100+ current and former MLB, MiLB, and NCAA players as volunteers and ambassadors.
MTAG has no proprietary technology product. Its operating model is human- and volunteer-driven, supported by in-kind contributions and cash donations from corporate partners. Visible partners include the Pittsburgh Pirates, the PawSox (Boston Red Sox Triple-A affiliate), Turface Athletics, Phillips 66, Laney College, and Concordia University-Chicago. As a non-profit, MTAG's revenue model is donation- and grant-based rather than commercial, with no public disclosure of financial scale.
More Than A Game firmographics
Firmographics- Name
- More Than A Game
- Legal name
- More Than A Game
- Website
- https://morethanagame.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- More Than A Game is a 501(c)(3) non-profit founded in 2010 that mobilizes 100+ MLB, MiLB, and NCAA baseball players to deliver field renovations, youth programs, and scholarships to underserved communities across more than 20 locations in 8+ countries.
- Ownership category
- akta.pro rank
More Than A Game industry classification
Industry- Product category
- Youth Development Nonprofit Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Intramural Sports & Recreational Leagues (EDALAIAC)
Keywords
Where More Than A Game is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
More Than A Game business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: MTAG operates as a 501(c)(3) non-profit organization relying on donations from individuals, corporations, and foundations to fund field renovations, equipment donations, and youth programs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
More Than A Game product offering
Product offeringCore offering
More Than A Game is a 501(c)(3) nonprofit that mobilizes professional and collegiate baseball athletes to run community-service and youth-development programs, including free baseball clinics, instructional camps, and community baseball field renovation projects for young people in the United States and Latin America.
Product overview
More Than A Game (MTAG) is a non-profit organization, not a technology product company. It does not offer software products, platforms, or technology services. Instead, MTAG provides community-based programs and services centered around baseball and youth development, including field construction and renovation, equipment donations, after-school programs, English classes, mentoring, internship programs, scholarship opportunities, and international exchange programs. The organization connects professional and amateur baseball players with underserved communities to unite, educate, and empower youth through sports.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Baseball Clinics Free baseball instruction and skills clinics for young players in U.S. and Latin American communities, delivered by professional and collegiate baseball athletes serving as coaches and mentors.
- Community Field Renovation Projects Renovation and refurbishment of community baseball fields in underserved U.S. and Latin American areas, executed with the involvement of professional and collegiate baseball athletes.
- Latin America Outreach Program Extension of the nonprofit's athlete-led baseball clinics, mentorship, and community-service programs to youth and communities in parts of Latin America.
- Community Service Initiatives Broader athlete-led volunteer and community-service activities in U.S. and Latin American communities, supporting the nonprofit's overall youth-development mission beyond baseball-specific programming.
Companies that use More Than A Game
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
More Than A Game technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
More Than A Game partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Pittsburgh PiratescorePartnership began in 2015 with Assistant GM Kyle Stark at Pirate City in Bradenton, Florida. Pirates Charities has contributed financially to build a field in La Romana and a total field renovation in El Mamon. MTAG works with players at the Pirates Academy for clinics and field renovations in Boca Chica and Santo Domingo areas. In 2017, established four programs in La Romana, San Pedro de Macoris, San Cristobal, and Bani with DSL Coach Gavi Nivar.
- Turface AthleticscoreTurface Athletics provides field maintenance products including field conditioner and mound clay for renovation projects. Partnered on Tara Hills Complex renovation totaling $25,000 worth of donations. Jeff Langner, Business Manager, stated the company is proud to support MTAG's mission.
- Phillips 66majorPhillips 66 sponsored the Miller Brothers project in Guadalupe, California through Paul Adler, Community Affairs and Relations Manager. Also partnered with MTAG and Walnut Creek Crawdads for Lefty Gomez Field restoration in Rodeo, California.
- One RichmondminorCollaborative partner for Richmond, CA projects including Shields-Reid Park. Helped add nutrition aspect to weekly clinics.
- Richmond Little LeagueminorCollaborative partner for Nichol Park restoration and other Richmond baseball projects.
- Richmond Recreation and ParksminorGovernment partner for park renovation projects in Richmond, CA.
- Walnut Creek CrawdadsminorYouth baseball organization that partnered with MTAG and Phillips 66 to host free baseball clinic and field restoration at Lefty Gomez Field.
- Ewing IrrigationminorPartnered with Turface Athletics to donate field maintenance products for Tara Hills Complex renovation.
- Cal Poly BaseballminorUniversity baseball team partnered with MTAG to offer free clinic to kids of Guadalupe, California.
- Laney College (Oakland, CA)minorThree Colombian players from MTAG attended Laney College in 2016, with two continuing to Concordia University-Chicago on scholarship.
- Concordia University-ChicagominorMTAG scholarship program enabled three Colombian players (Jose Mercado, Mateo Calle, Abelardo Paz) to attend and graduate from Concordia University.
- Pawtucket Red Sox (PawSox)majorPawSox partnered with MTAG for Pawtucket Little League field refurbishment. Mike Miller (PawSox infielder) led the project with support from Joe Bradlee, Director of Communications and Community Relations. PawSox provided materials and catering for volunteer days.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
More Than A Game competitors and assessment
Company assessmentEmerging players
- Good Sports: Non-profit that donates sports equipment to youth programs serving low-income families. Comparable in equipment-distribution and youth-access focus, though broader across sports.
- Positive Coaching Alliance (PCA): Non-profit that develops better coaches, sportsmanship, and character through youth and high-school sports. Adjacent to MTAG's athlete-mentorship pillar with overlapping youth-sport development mission.
Direct peers
- Harlem RBI: Non-profit that combines baseball/softball with year-round educational programming for underserved youth in New York. Closely aligned with MTAG's sport-plus-education model.
- MLB RBI (Reviving Baseball in Inner Cities): MLB's flagship youth baseball program that renovates fields and runs leagues in underserved U.S. and international communities. Directly comparable to MTAG in mission, target population, and field-renovation model.
- Cal Ripken Sr. Foundation: Builds youth development parks and runs baseball/softball programs for at-risk youth across the U.S. Directly comparable as a baseball-focused youth non-profit with field-building and programming pillars.
- Pitch In For Baseball: Collects and distributes baseball equipment to underserved youth programs domestically and internationally. Comparable to MTAG's equipment-donation and field-program focus.
Broad incumbents
- Police Athletic League (PAL): Long-standing U.S. non-profit providing youth sports and educational programs in underserved communities. Comparable as a multi-sport, community-based youth development organization.
- Boys & Girls Club of America: Large national youth-services non-profit where MTAG already partners for field builds (e.g., Boys & Girls Club of the Big Island in Hilo). Comparable as an established youth-development umbrella but with a much broader programming scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
More Than A Game social profiles
Digital presenceMore Than A Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Than A Game leadership team
Management profileNumber of profiles
Profiles2 records
More Than A Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Than A Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Than A Game
What does More Than A Game do?
More Than A Game is a 501(c)(3) nonprofit that mobilizes professional and collegiate baseball athletes to run community-service and youth-development programs, including free baseball clinics, instructional camps, and community baseball field renovation projects for young people in the United States and Latin America.
Is More Than A Game a public or private company?
More Than A Game is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was More Than A Game founded?
More Than A Game was founded in 2010. It employs 1 to 10 people.
Where is More Than A Game based?
More Than A Game is headquartered in Concord, United States, in the North America region.
How does More Than A Game make money?
One revenue line is on record: donations.
Who are More Than A Game's main competitors?
Emerging players on record are Good Sports and Positive Coaching Alliance (PCA). Direct peers are Harlem RBI, MLB RBI (Reviving Baseball in Inner Cities), Cal Ripken Sr. Foundation and Pitch In For Baseball. Broad incumbents are Police Athletic League (PAL) and Boys & Girls Club of America.
Does More Than A Game have an API?
No public API is recorded for More Than A Game.
What industry is More Than A Game in?
More Than A Game's product category is Youth Development Nonprofit Services. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 611620 and its SIC code is 8600.