Highland Money Management
- Company typePrivate
- Founded1999
- HeadquartersAnoka, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Highland Money Management firmographics
Firmographics- Name
- Highland Money Management
- Legal name
- Highland Money Management
- Website
- https://highlandmoneymgmt.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Highland Money Management industry classification
Industry- Product category
- Wealth Management & Financial Planning
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)
Keywords
Where Highland Money Management is headquartered
LocationHeadquarters
- HQ city
- Anoka
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Highland Money Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fee-Based Financial Planning and Investment Management: The firm operates as a fee-based financial planning firm providing advisory services. Securities are offered through J.W. Cole Financial, Inc. (JWC), and advisory services through J.W. Cole Advisors, Inc. (JWCA). Revenue is generated through fees for financial planning, investment management, and related advisory services rather than commissions on product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fee-based advisory services - specific pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Highland Money Management product offering
Product offeringCore offering
Highland Money Management is a full-service, fee-based financial planning firm that delivers comprehensive financial planning, investment management, retirement planning, estate planning, insurance planning, and tax planning services to individuals, families, and small businesses. Securities are offered through J.W. Cole Financial, Inc. (JWC) and advisory services through J.W. Cole Advisors, Inc. (JWCA), both unaffiliated third-party firms that handle regulatory registration and custody.
Product overview
Highland Money Management is a full-service, fee-based financial planning firm offering a unified suite of services centered on comprehensive financial planning. The core offering consists of financial planning services and investment management, supported by specialized modules covering retirement planning, estate planning, insurance planning, and tax planning. The firm also provides complementary tools including financial calculators (credit card payoff, wedding budget) and a Wealth Management Organizer. Educational offerings include a Weekly Market Commentary video series and an extensive library of articles and videos across all financial planning topics. The firm positions its Compatibility Consultation as an entry point for new client relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Services Full-service, fee-based financial planning providing comprehensive advice on retirement, estate, tax, insurance, and investment strategies tailored to individual client needs; served by Financial Advisors at Highland Money Management.
- Investment Management Portfolio management and investment advisory services helping clients pursue financial goals through personalized investment strategies; securities offered through J.W. Cole Financial, Inc. and advisory services through J.W. Cole Advisors, Inc.
- Retirement Planning Guidance on retirement preparation including Social Security optimization, 401(k) planning, IRA strategies, and retirement income planning.
- Estate Planning Estate strategy development including wills, trusts, charitable giving, and wealth transfer planning.
- Insurance Planning Risk management and insurance needs assessment including life, health, disability, long-term care, and Medicare coverage planning.
- Tax Planning Tax-efficient strategies including tax bracket management, deductions optimization, and retirement account tax treatment.
- Compatibility Consultation Cost-free initial consultation to assess fit between client needs and the firm's financial planning and investment services.
Companies that use Highland Money Management
Customer profileSegments3 records
Ideal customer profiles3 records
Highland Money Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Highland Money Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- J.W. Cole Financial, Inc. (JWC)coreSecurities offered through J.W. Cole Financial, Inc., a registered broker-dealer and member of FINRA/SIPC. This is a custodial and regulatory relationship for securities transactions.
- J.W. Cole Advisors, Inc. (JWCA)coreAdvisory services offered through J.W. Cole Advisors, Inc., a registered investment advisory firm. Highland Money Management and J.W. Cole Advisors are unaffiliated entities.
- FMG SuitesupportingWebsite and content management platform provider. FMG Suite develops and produces the educational content, videos, and website infrastructure used by Highland Money Management to deliver client resources and marketing materials.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Highland Money Management competitors and assessment
Company assessmentBroad incumbents
- Ameriprise Financial: Public wealth manager with a captive advisor channel offering financial planning, retirement, and investment management to individuals and small businesses. Closely mirrors Highland's service mix and fee-based GTM.
- Edward Jones: Large national broker-dealer with a local-advisor model serving individuals and families with financial planning and investment services. Comparable to Highland in fee-based advisor delivery and target customer (mass-affluent households), but vastly larger in scale.
- Northwestern Mutual: Mutual company offering financial planning, life insurance, and investment services through a field advisor force. Comparable to Highland's emphasis on insurance planning and comprehensive household financial strategy.
- Charles Schwab Wealth Advisory: Large custodian and wealth manager offering fee-based investment advisory and financial planning to individuals. Competes with Highland for the same mass-affluent and HNW client base through both digital and advisor-led channels.
- Stifel Independent Advisors: Broker-dealer network offering financial advisory, retirement, and wealth planning services through local advisors. Comparable advisor-led model serving individuals and families, similar to Highland's GTM.
- Mariner Wealth Advisors: National RIA providing comprehensive financial planning, investment management, and tax/estate services to individuals and families. Closely comparable business model to Highland, scaled nationally.
- Fidelity Wealth Management: National wealth manager providing fee-based advisory, financial planning, and retirement services to individuals. Overlaps directly with Highland's core services and target segments, with much broader geographic reach.
Others
- Cetera Advisor Networks: Independent broker-dealer and RIA custodian platform supporting independent financial advisors. Comparable as an alternative operating model to Highland's J.W. Cole affiliation, with similar fee-based service offerings.
- LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of financial advisors with fee-based practice management, technology, and custody. Represents a competing affiliation model to J.W. Cole for Highland-style practices.
Emerging players
- Vanguard Personal Advisor Services: Hybrid robo-advisor offering digital planning with access to human advisors at low fees. Competes with Highland on price for the same mass-affluent segment, pressuring incumbent RIA economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Highland Money Management compliance and trust
Trust signalCompliance1 record
Highland Money Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Money Management leadership team
Management profileNumber of profiles
Profiles10 records
Highland Money Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Money Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Money Management
What does Highland Money Management do?
Highland Money Management is a full-service, fee-based financial planning firm that delivers comprehensive financial planning, investment management, retirement planning, estate planning, insurance planning, and tax planning services to individuals, families, and small businesses. Securities are offered through J.W. Cole Financial, Inc. (JWC) and advisory services through J.W. Cole Advisors, Inc. (JWCA), both unaffiliated third-party firms that handle regulatory registration and custody.
Is Highland Money Management a public or private company?
Highland Money Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Highland Money Management founded?
Highland Money Management was founded in 1999. It employs 1 to 10 people.
Where is Highland Money Management based?
Highland Money Management is headquartered in Anoka, United States, in the North America region.
How does Highland Money Management make money?
One revenue line is on record: fee-Based Financial Planning and Investment Management.
Who are Highland Money Management's main competitors?
Broad incumbents on record are Ameriprise Financial, Edward Jones, Northwestern Mutual, Charles Schwab Wealth Advisory, Stifel Independent Advisors, Mariner Wealth Advisors and Fidelity Wealth Management. Others are Cetera Advisor Networks and LPL Financial. Vanguard Personal Advisor Services is listed as an emerging player.
Does Highland Money Management have an API?
No public API is recorded for Highland Money Management.
What industry is Highland Money Management in?
Highland Money Management's product category is Wealth Management & Financial Planning. Its primary akta.pro industry code is FSAHAKAC, Managed Account Platforms (Separately Managed Accounts / Customized Portfolios). Its NAICS code is 523940 and its SIC code is 6199.