Studio 99
Studio 99 is a London-based, privately-held production company founded by David Beckham that produces premium documentaries for global streaming platforms and brand campaigns for luxury clients, leveraging Beckham's personal archive and 150M+ social media following.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Studio 99 does
Studio 99 is a London-based, privately-held content production company founded by David Beckham and operated through DBVL Limited. The company runs a dual editorial and commercial model. The editorial division produces premium documentary features and series for global streaming platforms and broadcasters, including Netflix, Prime Video, Disney+, Paramount+, and BBC. The commercial division produces brand campaigns, photography, and social-first content for luxury and consumer brands such as Maserati, Nespresso, Ninja Kitchen, Tudor, Bowers & Wilkins, Haig Club, and DB Eyewear. The core technology is full-service production capability across film, photography, post-production, and creative campaign execution, with no disclosed proprietary platform or software product.
The company is wholly controlled by Beckham as founder and executive producer, with Nicola Howson serving as Managing Director and an in-house team of 11-50 employees that includes specialized production roles across editorial and commercial divisions. Studio 99's central asset is unique access to David Beckham's personal archive and celebrity network, which differentiates it from independent production companies of comparable size. Productions include the Emmy Award-winning 'Beckham' Netflix docuseries (2024 Creative Arts Emmy for Outstanding Documentary or Nonfiction Series, 5 Emmy nominations), '99' on Prime Video, 'Ronnie O'Sullivan: The Edge of Everything', 'Save Our Squad' on Disney+, 'Sneaker Wars' on Disney+, and the 'Fever Pitch' series.
Studio 99's business model combines licensing and co-production fees from streaming platforms (for editorial content) with professional services fees from brand partners (for commercial content), all priced on a project basis with custom production quotes. Co-production partnerships with established documentary producers including Ventureland, Buzz16, Story Films, and Twenty Twenty Productions allow the company to scale production capacity beyond its lean in-house team. Content distribution is amplified through Beckham's 150 million+ social media followers, providing organic distribution reach that typical independent production companies cannot replicate. No external institutional investors, funding rounds, or public financial disclosures are documented.
Studio 99 firmographics
Firmographics- Name
- Studio 99
- Legal name
- DBVL Limited
- Website
- https://studio99.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio 99 is a London-based, privately-held production company founded by David Beckham that produces premium documentaries for global streaming platforms and brand campaigns for luxury clients, leveraging Beckham's personal archive and 150M+ social media following.
- Ownership category
- akta.pro rank
Studio 99 industry classification
Industry- Product category
- Documentary Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Studio 99 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Studio 99 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Documentary Production for Streaming Platforms: Studio 99 produces premium documentary series and films for major streaming platforms (Netflix, Prime Video, Disney+, Paramount+) and broadcasters (BBC). Revenue is generated through production fees, co-production arrangements, and licensing deals with these platforms.
- Commercial Content Production: Studio 99 creates branded content and advertising campaigns for luxury brands including Maserati, Nespresso, Ninja Kitchen, Tudor, Haig Club, and DB Eyewear. Revenue is generated through production fees for creating social-first content, photography campaigns, and brand activation materials.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Studio 99 product offering
Product offeringCore offering
Studio 99 is a full-service content production studio that produces premium documentary features, docuseries, and formats for global streaming platforms (Netflix, Prime Video, Disney+, Paramount+, BBC) and commercial/branded content campaigns for luxury and consumer brands (Maserati, Nespresso, Ninja Kitchen, Tudor, Bowers & Wilkins, Haig Club, DB Eyewear). The company operates two divisions—Editorial (documentary commissions) and Commercial (brand content)—producing film, photography, post-production, and social-first campaign assets leveraging access to David Beckham's personal archive and celebrity network.
Differentiator
Problem solved
Functional benefit
Products and services
- Beckham (Documentary Series) Four-part documentary series about David Beckham's life and career, produced by Studio 99 for global streaming on Netflix. Emmy Award-winning in 2024 (Outstanding Documentary or Nonfiction Series).
- 99 (Documentary Series) Three-part documentary series about Manchester United's 1999 treble-winning season, produced by Studio 99 in association with Ventureland and Buzz16, distributed on Prime Video.
- Ronnie O'Sullivan: The Edge of Everything Feature-length documentary about snooker legend Ronnie O'Sullivan, produced by Studio 99 for Prime Video with theatrical release preceding streaming.
- Save Our Squad Docuseries in which David Beckham mentors a grassroots football team, produced by Studio 99 with Twenty Twenty Productions for Disney+.
- Sneaker Wars Documentary series exploring the rivalry between Adidas and Puma, produced by Studio 99 for Disney+.
- Fever Pitch: The Rise of the Premier League Four-part factual documentary series charting the history of the Premier League, co-produced by Studio 99 with Story Films for BBC.
- Fever Pitch: The Battle for the Premier League Four-part documentary series exploring the Premier League's transformation, produced by Studio 99 for Paramount+.
- MTV Originals in partnership with Adidas Music documentary series in partnership with MTV and Adidas, featuring Queen cover performances at Abbey Road Studios.
- SS25 Eyewear by David Beckham (Campaign) Commercial photography and film campaign for SS25 David Beckham Eyewear collection, produced by Studio 99 and filmed in Morocco.
- FW24 Eyewear by David Beckham (Campaign) Commercial photography and film campaign for FW24 David Beckham Eyewear collection, produced by Studio 99.
- Nespresso X Christmas Campaign Holiday campaign for Nespresso featuring David Beckham, produced by Studio 99.
- Ninja Kitchen X Christmas Campaign Holiday campaign for Ninja Kitchen featuring David Beckham, produced by Studio 99.
- David Beckham X Bowers & Wilkins Campaign Partnership announcement campaign for David Beckham's collaboration with Bowers & Wilkins, produced by Studio 99.
- Victoria Beckham Documentary Series Documentary series about Victoria Beckham, produced by Studio 99 and directed by Nadia Hallgren, available on Netflix.
Quantifiable outcome
- Emmy Award win for 'Beckham' documentary series in 2024
- +2 more outcomes
Companies that use Studio 99
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Studio 99 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studio 99 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VenturelandcoreStudio 99 co-produced the '99' documentary series with Ventureland. Ventureland, led by John Battsek, specializes in documentary production and has collaborated with Studio 99 on multiple high-profile projects including 'Beckham'.
- Buzz16coreStudio 99 collaborated with Buzz16 as co-producers on the '99' documentary series about Manchester United's treble-winning season.
- Story FilmscoreStudio 99 partnered with Story Films on editorial collaboration for 'Fever Pitch: The Battle for the Premier League' and previous co-productions. Story Films served as co-producers on multiple Studio 99 projects.
- Twenty Twenty ProductionscoreStudio 99 co-developed 'Save Our Squad' docuseries alongside Twenty Twenty Productions.
- NetflixcoreNetflix is a primary distribution partner for Studio 99's documentary content, streaming series like 'Beckham' and 'Victoria Beckham' globally.
- Prime VideocorePrime Video distributes Studio 99 productions including '99' and 'Ronnie O'Sullivan: The Edge of Everything' globally.
- Disney+coreDisney+ distributes Studio 99 content including 'Save Our Squad' and 'Sneaker Wars'.
- Realscreen AwardsminorStudio 99's 'Beckham' documentary was nominated for a Realscreen Award, recognizing excellence in non-fiction and unscripted entertainment content.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Studio 99 competitors and assessment
Company assessmentDirect peers
- Twenty Twenty Productions: UK factual entertainment producer, co-developed 'Save Our Squad' with Studio 99 for Disney+. Directly comparable factual production capability and similar customer set among UK broadcasters and streamers.
- Box to Box Films: UK-based premium sports documentary producer behind Netflix's 'Formula 1: Drive to Survive'. Most direct peer to Studio 99: same sports/celebrity docuseries model, same streamer-led distribution, similar project economics and award trajectory.
- Story Films: Direct co-production partner with Studio 99 on the 'Fever Pitch' series for BBC and Paramount+. Independent UK factual/documentary producer operating in the same premium sports/documentary niche and competing for the same streamer commissions.
- Pulse Films: London-headquartered production company producing premium documentaries, feature films and branded content for global platforms and brands. Comparable scope across editorial and commercial production, similar high-end client roster.
- Fulwell 73: London-based production company producing sports and entertainment documentaries and formats (e.g., 'Sunderland 'Til I Die', 'Ted Lasso'). Comparable in target customers (global streamers), subject matter (sports/culture), and full-service editorial-plus-commercial model.
- Buzz16: Co-production partner on '99' and several other Studio 99 projects. Operating in the same sports documentary space, with similar footprint on UK sports IP and global streaming distribution.
- Ventureland: Founded by John Battsek (producer of 'Searching for Sugar Man', 'The Imposter'). Direct co-production partner with Studio 99 on 'Beckham' and '99'; operates an identical premium documentary model targeting global streamers.
- Worker Bee: UK production company with similar celebrity-driven documentary work ('Beckham' co-investor via David Gardner) and comparable commercial content production for brands, operating in the same talent-and-platform ecosystem.
- Lorton Entertainment: Independent UK documentary and factual entertainment producer. Comparable in operating model (project-based commissions) and customer base (UK/global streamers).
- Passion Pictures: Award-winning London factual and documentary producer ('Searching for Sugar Man', 'The Imposter', 'Once Upon a Time in Iraq'). Directly comparable: same premium editorial positioning, similar platform customer base, and similar celebrated brand of award-winning non-fiction work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio 99 social profiles
Digital presenceStudio 99 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio 99 leadership team
Management profileNumber of profiles
Profiles9 records
Studio 99 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio 99 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio 99
What does Studio 99 do?
Studio 99 is a full-service content production studio that produces premium documentary features, docuseries, and formats for global streaming platforms (Netflix, Prime Video, Disney+, Paramount+, BBC) and commercial/branded content campaigns for luxury and consumer brands (Maserati, Nespresso, Ninja Kitchen, Tudor, Bowers & Wilkins, Haig Club, DB Eyewear). The company operates two divisions—Editorial (documentary commissions) and Commercial (brand content)—producing film, photography, post-production, and social-first campaign assets leveraging access to David Beckham's personal archive and celebrity network.
Is Studio 99 a public or private company?
Studio 99 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio 99 founded?
Studio 99 was founded in -1. It employs 11 to 50 people.
Where is Studio 99 based?
Studio 99 is headquartered in London, United Kingdom, in the Europe region.
How does Studio 99 make money?
Two revenue lines are on record. Documentary Production for Streaming Platforms are the primary driver. The others are commercial Content Production.
Who are Studio 99's main competitors?
Direct peers on record are Twenty Twenty Productions, Box to Box Films, Story Films, Pulse Films, Fulwell 73, Buzz16, Ventureland, Worker Bee, Lorton Entertainment and Passion Pictures.
Does Studio 99 have an API?
No public API is recorded for Studio 99.
What industry is Studio 99 in?
Studio 99's product category is Documentary Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 512110 and its SIC code is 7812.