movijovem

What movijovem does

Movijovem (legal name: MOVIJOVEM - Mobilidade Juvenil, Cooperativa de Interesse Público de Responsabilidade Limitada) is a Portuguese public-interest cooperative founded on June 18, 1986, headquartered in Lisbon at Rua Lúcio de Azevedo, 27. It operates two integrated business lines under a non-profit cooperative mandate: (1) the Cartão Jovem EYC (European Youth Card), a free discount and benefits card for Portuguese youth aged 12-30, with reciprocal benefits across 38+ European countries through the European Youth Card Association (EYCA) — Portugal is one of six founding members and currently holds the EYCA presidency; and (2) the Pousadas de Juventude network of 54 youth hostels spanning all Portuguese districts (44 mainland, 5 Madeira, 5 Azores), completed in 2023 with the Portalegre opening.

The underlying technology stack centers on a digital youth card platform integrated with Portuguese government digital identity infrastructure (Chave Móvel Digital and the id.gov.pt digital wallet), enabling self-service voucher applications via the ANDA portal and government-ID-authenticated card issuance. Revenue is generated through multiple streams: hostel accommodation bookings, the €5,000-per-municipality 'Município Mais Próximo' subscription (combining municipal Cartão Jovem with 'Mérito em Movimento' merit-based accommodation vouchers), INTRA_RAIL co-branded train-and-hostel passes sold through CP - Comboios de Portugal (Xcape, Xplore, Live Trip tiers), partner fees from Cartão Jovem discount merchants, and government/institutional funding tied to programs such as the Plano Nacional para o Alojamento no Ensino Superior (500+ student housing beds) and the ANDA Conhecer Portugal free voucher program (30,000 vouchers planned across 2026). Go-to-market combines direct-to-consumer digital channels with B2G municipal partnerships and B2B rail and educational institution distribution. The organization employs 101-250 staff and is governed by a cooperative board under Portuguese law.

Name

movijovem

Legal name

MOVIJOVEM - Mobilidade Juvenil, Cooperativa de Interesse Público de Responsabilidade Limitada

Website

https://movijovem.pt

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Movijovem is a Portuguese public-interest cooperative managing the free Cartão Jovem (European Youth Card) for youth aged 12-30 across 38+ countries and a 54-location Pousadas de Juventude hostel network spanning all Portuguese districts, including the ANDA free travel program and municipal subscription services.

Ownership category

akta.pro rank

Product category

Youth Travel and Mobility Services

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Student & Youth Hostels (Youth Organization/HI-style) (THAGAGAH)

Keywords

• Youth hostel accommodation
• Youth discount programs
• Student housing services
• Youth mobility services
• Cooperative tourism services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Youth Card Program: Free youth card program providing discounts and benefits across partner businesses, municipalities, and European networks. Revenue derived from partner fees, municipal subscriptions for local youth cards, and European Youth Card Association (EYCA) network participation fees.
2. Hostel Accommodation: Revenue from Pousadas de Juventude (Youth Hostels) network operations including dormitory and private room bookings, student housing programs, and group accommodations. Pricing varies by location and season.
3. INTRA_RAIL Train Passes: Co-branded train pass products sold in partnership with CP - Comboios de Portugal, combining unlimited train travel with hostel accommodation. Three tiers: Xcape (3 days/2 nights), Xplore (7 days/6 nights), and Live Trip (group packages).
4. Municipal Youth Card Programs: 5,000 EUR municipality subscription program including Municipal Youth Card implementation and 60 accommodation vouchers for merit-based awards. Recurring revenue from municipal government partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

MOVIJOVEM is a Portuguese public interest cooperative that manages the Cartão Jovem (Youth Card) program and the Pousadas de Juventude (Youth Hostels) network. It provides free digital youth cards offering discounts across 38+ European countries and operates approximately 54 youth hostels across mainland Portugal, Madeira, and the Azores. The cooperative also runs combined train-travel and accommodation programs (INTRA_RAIL), free voucher initiatives (ANDA Conhecer Portugal), and student housing under the national higher education accommodation plan.

Product overview

Movijovem operates as a cooperative focused on youth mobility in Portugal, managing a portfolio of interconnected products centered on the Cartão Jovem EYC (European Youth Card) and the Pousadas de Juventude hostel network. The core offerings include the Cartão Jovem EYC providing discounts across Portugal and 38 European countries, the Pousadas de Jeunesse hostel network of approximately 54 hostels across mainland Portugal and islands, and the INTRA_RAIL combined train-and-hostel pass. Recent initiatives include the ANDA Conhecer Portugal voucher program offering free travel and accommodation for youth under 30, the Cartão Jovem Municipal sub-brand for local municipalities, the Mérito em Movimento merit recognition program, and the The Wilds ambassador program. The company also offers student accommodation services under the Plano Nacional para o Alojamento no Ensino Superior.

Differentiator

Problem solved

Functional benefit

Brands

• Município Mais Próximo: Program combining Municipal Youth Card with 'Mérito em Movimento' - awards stays in Youth Hostels to meritorious youth
• Mérito em Movimento
• INTRA_RAIL Xcape
• INTRA_RAIL Xplore
• INTRA_RAIL Live Trip
• ANDA Conhecer Portugal
• Plataforma J
• The Wilds

Products and services

• Cartão Jovem EYC (European Youth Card) A national youth card program providing discounts, reductions, exemptions and exclusive services for young people aged 12-30, with strong European reach across 38 countries. The card is free to obtain and provides access to thousands of partner discounts in Portugal and across the EYCA network.
• Pousadas de Juventude (Youth Hostels) A network of youth hostels across Portugal offering accommodation for travelers of all ages and nationalities, comprising approximately 44 hostels in mainland Portugal, 5 in Madeira and 5 in the Azores. The network covers all 54 Portuguese districts and includes student housing under the Plano Nacional para o Alojamento no Ensino Superior.
• INTRA_RAIL Train + Hostel Passes A combined train pass and hostel accommodation product co-marketed by Movijovem and CP - Comboios de Portugal. Available in three tiers: Xcape (3 days/2 nights), Xplore (7 days/6 nights), and Live Trip (group packages for 12-40 participants on predefined itineraries). Targeted at youth aged 12-30.
• ANDA Conhecer Portugal A free voucher program providing young people up to age 30 with 7 days of unlimited train travel and 6 nights of hostel accommodation with breakfast, completely free of charge. 30,000 total vouchers are offered in 2026 across three phases (10,000 per phase).
• Cartão Jovem Municipal A municipal variant of the youth card customized with each municipality's visual identity, providing local youth access to thousands of discounts in Portugal and over 30 European countries. Distributed through subscribing municipalities as part of the Município Mais Próximo program.
• Município Mais Próximo (Municipality Subscription Program) A subscription program for Portuguese municipalities priced at €5,000 (VAT included), covering Municipal Youth Card implementation and 60 accommodation vouchers to be awarded as merit recognition for academic, associative, cultural, sports, or volunteer achievements. The Municipality of Mondim de Basto was the first to implement.
• Cartão Jovem + (Enhanced Youth Card) An enhanced version of the Cartão Jovem launched at the II Encontro Nacional de Municípios com Cartão Jovem Europeu, providing additional benefits and services beyond the standard youth card.
• Student Housing (Plano Nacional para o Alojamento no Ensino Superior) Student housing program providing affordable academic-year accommodation for university and polytechnic students in 8 Pousadas de Juventude units with 500+ total beds available under the national higher education housing plan.

Quantifiable outcome

• 30,000 youth benefited from free travel and accommodation program in 2026
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• CP - Comboios de PortugalcoreStrategic or Co-development Partner · 30 June 2026Joint development of ANDA Conhecer Portugal program providing free unlimited train travel for youth up to 30 years, combined with hostel accommodation. Also co-markets INTRA_RAIL train passes with hostel stays in three tiers (Xcape, Xplore, Live Trip).
• REAJ - Red Española de Albergues JuvenilescoreStrategic or Co-development Partner · 1 January 2024Spanish youth hostel network partnership for Iberian youth mobility, sharing best practices, developing joint sustainability and innovation initiatives, and promoting cross-border youth exchange programs.
• Inturjoven (Andalusia)minorStrategic or Co-development Partner · 1 January 2024Andalusian youth hostel network, met during REAJ cooperation visit, discussing youth programs and funding opportunities for cross-border projects.
• EYCA - European Youth Card AssociationcoreStrategic or Co-development PartnerEuropean umbrella organization for youth cards across 38+ countries. Portugal assumed presidency with 71% of votes. Enables Portuguese youth card holders to access benefits across Europe.
• IPDJ - Instituto Português do Desporto e JuventudecoreGTM or Marketing PartnerPortuguese Institute of Sports and Youth, government body providing institutional support and policy alignment for youth mobility programs.
• CNJ - Conselho Nacional da JuventudemajorStrategic or Co-development PartnerNational Youth Council partnership to promote initiatives favoring youth personal and professional development, facilitating access to opportunities.
• FEPODABES - Federação Portuguesa de Dadores de SangueminorGTM or Marketing PartnerProtocol for promoting blood donation among youth through the Cartão Jovem platform.
• IPST - Instituto Português do Sangue e TransplantaçãominorGTM or Marketing PartnerBlood donation promotion partnership targeting young people through youth card channels.
• Direção-Geral da Juventude da AndaluziaminorStrategic or Co-development PartnerAndalusian Youth Directorate, partner in understanding youth programs and hostel management best practices.
• Portuguese Government - Ministério da Cultura, Juventude e DesportocoreGTM or Marketing PartnerGovernment ministry providing strategic direction and ministerial presence at key events (35th anniversary celebration attended by Minister).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• REAJ - Red Española de Albergues Juveniles: Spanish national network of youth hostels operating as the Spanish HI-affiliate and Iberian counterpart to Movijovem. Movijovem signed an institutional cooperation agreement with REAJ in 2024 for cross-border youth mobility and best-practice sharing, indicating direct operational comparability.
• Deutsches Jugendherbergswerk (DJH): German Youth Hostels Association, the largest HI-affiliated national network in Europe. Directly comparable as a member-based, government-aligned national youth hostel operator managing a similarly large property portfolio with student/youth programming.
• Youth Hostel Association (England & Wales): British national youth hostel charity operating a network of hostels and the YHA membership card. Directly comparable to Movijovem in mission (youth mobility), network structure, and youth card offering.

Others

• IPDJ - Instituto Português do Desporto e Juventude: Portuguese government institute for sports and youth and institutional partner of Movijovem. Comparable only as an ecosystem stakeholder — provides the policy framework and public funding environment within which Movijovem operates.
• CP - Comboios de Portugal: Portuguese national rail operator and core strategic partner for Movijovem's ANDA and INTRA_RAIL products. Included as an ecosystem partner rather than direct competitor — it is the rail product provider on which Movijovem's flagship mobility packages depend.

Regional players

• Unizo (Belgian Youth Hostels): Belgian national youth hostel network operating in Flanders and the German-speaking community. Comparable in operating a national HI-affiliated hostel network with youth card benefits, but focused on the Belgian market rather than Iberian.
• Inturjoven (Andalusia): Andalusian regional youth hostel network with which Movijovem signed a cooperation agreement. Comparable as a Spanish regional HI-affiliate serving the same cross-border Iberian youth mobility market.

Emerging players

• Meininger Hotels: European hybrid hotel-hostel chain combining low-cost private rooms and dormitories. Comparable as a budget accommodation competitor targeting the same youth-and-budget traveller segment across Europe.
• Generator Hostels: Pan-European designer hostel chain targeting the same youth/budget traveller demographic. Comparable in serving budget-conscious young travellers across European cities, but operates as a private for-profit rather than a cooperative.

Broad incumbents

• Hostelling International: Global federation of national youth hostel associations (of which Movijovem is the Portuguese member). Operates the worldwide HI network and EYCA partner; comparable as the umbrella organisation governing Movijovem's network standards, brand, and international recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CARTAOJOVEM09
• LinkedInlinkedin.com/company/movijovem
• Xx.com/pousadasjuv
• Facebookfacebook.com/movijovem.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about movijovem