What Eastern Acoustics does

Eastern Acoustics is a Cape Town-headquartered audiovisual services company founded in 2000 by CEO Akbar (Aki) Khan. It operates from two offices (Cape Town headquarters and Winelands) and is described as a 26-employee team with 100% Black Management control and 64.8% Black Women Management, holding Level 1 B-BBEE certification with a 135% audit score consistently since 2008. Approximately 90% of the workforce is from historically disadvantaged groups, a credential that materially benefits clients' own B-BBEE preferential procurement scoring in South Africa.

The company delivers professional sound, lighting, LED screen, and staging services for live shows, conferences, corporate events, theatre productions, and orchestral performances, alongside permanent and semi-permanent audio installations for theatres, schools, places of worship, conference centres, and commercial spaces. Its offering spans twelve integrated service lines: Conferences and Corporate Events, Live Shows, Theatre Sound, Backline Supply, Orchestral Performance Sound, Lighting Design and Equipment Supply, LED Screens Design and Equipment Supply, Staging Design and Equipment Supply, Recording Studio, Live Recordings, Equipment Sales, and Installations. Equipment is owned rather than rented, and the technology stack centers on high-end professional AV gear from leading brands rather than proprietary software.

The business model combines event-driven professional services (quote-based, tailored per event) with hardware resale through a dedicated Pro Audio e-commerce storefront at eaproaudio.co.za. Revenue streams are split between professional services for live events/conferences/installations/recording and hardware sales of pro audio gear and backline. GTM is event-driven and regionally focused on the Western Cape of South Africa, with marketing via the company website, Facebook, and Instagram, plus direct experience at events driving word-of-mouth referrals. The company is privately held with no disclosed external funding or parent company, and named engagements include JP Cooper concerts, the Moana theatre production, and Mandela Foundation conferences.

Name

Eastern Acoustics

Legal name

Eastern Acoustics

Website

https://easternacoustics.co.za

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Eastern Acoustics is a Cape Town-headquartered, 26-employee audiovisual services company offering sound, lighting, LED, staging, recording, installation, and equipment sales for live events, conferences, theatre, and corporate clients across South Africa's Western Cape.

Ownership category

akta.pro rank

Product category

Audio Visual Event Production Services

NAICS

Sound Recording Studios (51224)

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Audio/Sound Reinforcement (PA) (MPAGAKAC)

akta.pro secondary industries

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Live event production
• Corporate AV services
• Pro audio equipment
• Theatre sound design
• Audio system installation

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Live Events AV Services: Providing expert sound design, quality equipment, and full technical support for live shows, concerts, festivals, and theatre productions. Each setup is tailored to venue, performance style, and production needs.
2. Conferences and Corporate Events: Professional audio, visual, and technical support for business meetings, conferences, product launches, seminars, and gala dinners.
3. Equipment Sales: Sales of high-quality pro audio gear including speakers, microphones, mixers, and amps from leading brands for professionals, venues, and enthusiasts.
4. Installations: Permanent and semi-permanent audio system installations for theatres, schools, places of worship, conference centres, and commercial spaces. Includes professional system design, equipment supply, and expert installation.
5. Backline Supply: Full range of backline equipment for live performances, events, and tours including guitars, drums, amps, keyboards, and percussion from top brands.
6. Live Recording Services: High-quality multitrack audio and full HD or 4K video capture for concerts, theatre shows, corporate events, and festivals. Includes post-production services like audio mixing, mastering, and video editing.
7. Studio Recording: Fully equipped recording studio for music, voiceovers, podcasts, audiobooks, and commercial projects. Includes mixing and mastering services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eastern Acoustics provides end-to-end professional audio-visual services for live shows, theatre productions, concerts, festivals, conferences, and corporate events, together with permanent audio system installations, backline rental, studio and live recording, and sales of pro audio equipment. Offerings are tailored to each venue and event, supported by state-of-the-art sound, lighting, LED, and staging gear operated by senior AV engineers.

Product overview

Eastern Acoustics is an Audio Visual company offering a comprehensive suite of services rather than a single unified product. The company provides 12 distinct but interrelated services: Conferences and Corporate Events, Live Shows, Theatre Sound, Backline Supply, Orchestral Performance Sound, Lighting Design and Equipment Supply, LED Screens Design and Equipment Supply, Staging Design and Equipment Supply, Recording Studio, Live Recordings, Equipment Sales, and Installations. These services range from technical AV support for corporate events and live performances to equipment sales and permanent audio installations. The offering is organized around event production (sound, lighting, staging, LED screens) and recording capabilities (studio and live), with an equipment sales division for pro audio gear.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferences and Corporate Events

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clair Brothers: US-based professional audio manufacturer and event services company known for PA systems and concert sound reinforcement globally. Comparable to Eastern Acoustics in pro audio technology focus and live sound reinforcement offering.
• Solotech: Canadian-headquartered global AV and entertainment technology services provider with operations across North America and internationally. Offers overlapping event production and pro audio capabilities to Eastern Acoustics at significantly larger scale.
• PRG (Production Resource Group): Global market leader in entertainment and event production services, offering comprehensive AV, lighting, and rigging for concerts, theatre, and corporate events worldwide. Established incumbent in the broader category Eastern Acoustics operates in, but at materially larger scale and global footprint.
• LD Systems: Germany-based global pro audio brand (part of Adam Hall Group) offering speakers, amplifiers, and event sound solutions worldwide. Comparable to Eastern Acoustics's pro audio equipment sales and live event sound services in technology and customer overlap, but operating at much broader international scale.

Direct peers

• Blackmotion: South African event production and AV services company providing sound, lighting, and staging for live events and corporate functions. Direct competitor in the SA event AV services market with similar service offering to Eastern Acoustics.
• Stage Audio Works: South African pro audio company providing sound equipment distribution, installations, and live event services. Directly comparable to Eastern Acoustics across equipment sales, installations, and live sound reinforcement lines in the SA market.
• MGG Productions: South African event production and AV services company providing technical staging, sound, and lighting for concerts, corporate events, and exhibitions. Comparable to Eastern Acoustics in scale, service breadth, and target customer segments within SA.
• Gearhouse Group: South Africa's largest AV rental and event production group, offering sound, lighting, staging, and technical services for live events, concerts, and exhibitions. Directly competes with Eastern Acoustics across the same SA event AV service lines and customer segments.
• Prosound: South African pro audio equipment distributor and AV services provider. Comparable to Eastern Acoustics's equipment sales and event services lines, operating in the same Western Cape and broader SA market with similar customer overlap.

Others

• AV Alliance: International network of AV service providers enabling cross-border event support and partnership. Relevant as an enabling ecosystem that Eastern Acoustics could join or compete against when international clients require multi-region AV delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easternacousticsLIVE
• Instagraminstagram.com/aki_kahn
• Xx.com/EAcoustics
• LinkedInlinkedin.com/company/eastern-acoustics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Acoustics