Community Media

What Community Media does

Community Media is a Mexico-based, privately-held out-of-home (OOH) advertising operator founded in 2015 and headquartered in Coyoacán, Ciudad de México. The company specializes in indoor advertising placements at amateur soccer venues, operating a network of more than 6,360 advertising spaces across 1,200+ properties spanning 23 Mexican states. Its core product, Publicidad Indoor, sells captive-audience media placements to enterprise brands seeking to reach amateur football players, teams, and spectators, with reported monthly reach of 6.1 million impacts at a 4+ frequency, 5.05 million players, 1.01 million spectators, and 336,500 teams. The company complements media sales with Experiential Marketing services (events, conventions, activations) and productizes operational quality through three add-on modules: Servicio de Garantía (written SLAs covering artwork delivery, placement, bi-weekly inspections, and proof-of-performance imagery), Alcance (reach analytics), and Casos de Éxito (campaign portfolio).

The business operates on a direct B2B sales motion with custom-priced campaigns based on property count, geography, and duration. GTM is sales-led via a dedicated team reachable through [email protected] and phone, supported by case studies and event activations as marketing channels. Customer logos include major Mexican and multinational advertisers across telecommunications (Telcel), consumer goods (Coca-Cola, Pepsi, Bimbo, Coca-Cola FEMSA), retail (OXXO, Seven Eleven, Chedraui, Soriana, Walmart, Costco), financial services (HSBC), and food and beverage (Báilashi). Revenue streams derive from advertising placement fees and experiential marketing services. No mobile app, public APIs, AI/ML capabilities, patents, funding rounds, or disclosed financial metrics are present in the source data; ownership is undisclosed beyond confirming the entity as independent and privately held.

The company's competitive position rests on its distribution density in a niche vertical (amateur soccer venues) and operational guarantees backed by field inspection routines. Technology is operational rather than platform-native: the website is built on Wix, no integrations or developer-facing APIs are exposed, and the underlying asset is the physical advertising inventory and venue relationships rather than proprietary software. With 11-50 employees, the organization is small relative to its national footprint, indicating a capital-efficient, sales-driven model.

Name

Community Media

Legal name

Community Media

Website

https://www.communitymedia.com.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Community Media operates a Mexican indoor advertising network at amateur soccer venues, commercializing 6,360+ ad spaces across 1,200+ properties in 23 states for enterprise advertisers seeking captive sports-audience reach, supplemented by experiential marketing services.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

akta.pro secondary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Indoor advertising
• Venue media network
• Experiential marketing services
• Amateur soccer advertising
• Out-of-home media

Headquarters

HQ city

Coyoacan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Indoor Sports Advertising: Commercialization of advertising spaces in amateur soccer venues. The company sells advertising placements to brands wanting to reach captive sports audiences, with written service guarantees per contract.
2. Experiential Marketing Services: Event, convention, and activation services for brands seeking to engage sports audiences through experiential marketing experiences at soccer venues.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Community Media sells indoor advertising placements inside amateur soccer venues in Mexico, including static and dynamic signage, banners, and on-site brand activations. The company also provides experiential marketing services such as product sampling, demos, and tournament sponsorship tied to a captive audience of amateur league players and spectators. Offerings are bundled as campaign packages with documented reach (Alcance) and a written service guarantee (Servicio de Garantía).

Product overview

Community Media operates a unified advertising platform focused on indoor advertising at amateur football venues across Mexico. The core offering consists of Publicidad Indoor (advertising spaces at 6,360+ locations in 1,200+ properties) combined with Experiential Marketing services (events, conventions, activations). Additional value-add modules include the Servicio de Garantía (written service guarantee covering delivery timelines and quality assurance), Alcance (reach analytics with 6.1M monthly impacts), and Casos de Éxito (campaign portfolio showcasing client work). The company commercializes, implements, and monitors advertising projects, providing end-to-end service from campaign planning through verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicidad Indoor (Indoor Advertising)

Quantifiable outcome

• 6,101,000 monthly impacts with 4+ frequency
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zoom Media & Marketing: Operates a Latin America-based venue advertising network placing media inside fitness centers, sports clubs, and high-traffic venues. Closely mirrors Community Media's model of selling advertising inside sports/fitness venues to reach captive active-lifestyle audiences, including in Mexico.
• Captivate: North American venue-display advertising network placing screens in office and residential buildings and other high-traffic venues. Same business model of monetizing captive venue audiences via direct sales to enterprise advertisers, with a similar SLA-driven service offering.

Broad incumbents

• JCDecaux: World's largest outdoor advertising operator with a strong Mexico presence across street furniture, transit, and sports venues. Competes with Community Media at the venue-advertising layer but as part of a much broader global OOH portfolio rather than a grassroots-sports specialist.
• Clear Channel Outdoor: Major Americas OOH operator with a sizable Mexico footprint (formerly Viacom Outdoor). Overlaps with Community Media on venue-based advertising, including sports and large-format outdoor, but operates at much larger scale and broader format mix (billboards, transit, airports).
• Outfront Media: Leading North American OOH media company with a deep sports and transit presence (e.g., MLB stadiums, NYC MTA, LACMTA). Directly comparable on venue-based advertising but operates a much larger, diversified portfolio than Community Media's grassroots-soccer focus.

Emerging players

• Branded Cities: Place-based media company focused on sports venues, entertainment districts, and high-traffic urban displays in North America. Smaller operator with a similar focus on captive venue audiences and sports/entertainment-driven inventory, though geographically distinct from Community Media.

Others

• Jack Morton Worldwide: Global experiential marketing agency part of the Havas network. Most directly comparable on the experiential/events/activations side of Community Media's offering rather than the venue-media ownership side, but serves many of the same enterprise brands seeking to reach sports audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Media