NEMA

Name

NEMA

Legal name

The National Food Loss and Waste Initiative ne'ma

Website

https://rentnemaboston.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NEMA (ne'ma) is the UAE government's National Food Loss and Waste Initiative, recovering surplus food from major suppliers and redistributing it free to families in need across five emirates via seven distribution hubs during the annual Ramadan campaign.

Ownership category

akta.pro rank

Product category

Food Rescue Services

NAICS

Community Food Services (62421)

SIC

Sanitary Services (4950)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Food waste reduction
• Food rescue services
• Surplus food redistribution
• National food initiative
• Ramadan food assistance

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Core offering

NEMA (ne'ma) is the UAE's National Food Loss and Waste Initiative, operating as a government-backed food rescue platform that recovers surplus food from major food suppliers (Majid Al Futtaim Group, Silal, Agthia Group) and redistributes it to families in need. The initiative primarily runs the 'Valuing Our Roots' Ramadan campaign, operating across seven distribution hubs in five emirates to distribute ne'ma Family Iftar Boxes to over 10,000 families.

Differentiator

Problem solved

Functional benefit

Products and services

• Valuing Our Roots Ramadan Campaign An annual Ramadan food rescue campaign that operates across multiple emirates, distributing Iftar boxes to families and working toward a 50% increase in recovered surplus food year-over-year. The 2026 campaign operates across five emirates with seven distribution hubs.
• Ne'ma Family Iftar Boxes Pre-packed food boxes distributed to families during Ramadan, containing surplus food recovered through the initiative's distribution hubs and partner network. Targets over 10,000 families per campaign.

Quantifiable outcome

• Target to increase recovered surplus food by 50% compared to 2025

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Majid Al Futtaim GroupcoreStrategic or Co-development Partner · 1 January 2026Major food supplier partner supporting the 'Valuing Our Roots' Ramadan campaign. Provides surplus food for recovery and redistribution to families in need across seven distribution hubs in five emirates.
• SilalcoreStrategic or Co-development Partner · 1 January 2026Food supplier partner contributing to the ne'ma Ramadan campaign. Supports the initiative's goal to recover surplus food and increase recovered quantities by 50% compared to 2025.
• Agthia GroupcoreStrategic or Co-development Partner · 1 January 2026Food supplier partner in the ne'ma 'Valuing Our Roots' Ramadan campaign. Provides food products for the ne'ma Family Iftar Boxes distributed to over 10,000 families.

Scale indicators6 records

Broad incumbents

• Feeding America: Largest hunger-relief organization in the United States, operating a nationwide network of food banks. Comparable in national-scale food redistribution and supplier partnerships, but at a far broader scale and serving a different geography.

Direct peers

• Olio: UK-based food-sharing platform connecting neighbors and local businesses to redistribute surplus food. Comparable as a digital food rescue platform tackling the same food-loss-and-waste problem with a sharing/redistribution model.
• FareShare UK: UK's largest food redistribution charity, collecting surplus from food producers and retailers and redistributing to a network of frontline charities. Highly comparable operating model combining hubs, volunteers, and supplier partnerships.
• Food Rescue US: US-based volunteer-driven platform that recovers surplus food from businesses and delivers it directly to social-service agencies. Closely comparable as a volunteer-mobilized, technology-supported food rescue model.
• Dubai Food Bank: Dubai-based food rescue initiative under the Mohammed bin Rashid Al Maktoum Global Initiatives, redistributing surplus food to those in need. Comparable as a UAE-emirate-level food rescue operation overlapping with ne'ma's Dubai and Al Ain activities.
• FoodCloud: Ireland-based social enterprise that redistributes surplus food from retailers to charities via a tech platform. Comparable in combining technology, supplier partnerships, and charitable redistribution — a strong analogue for ne'ma's hub model.
• UAE Food Bank: UAE-based food bank that collects surplus food from hotels, restaurants, and retailers and redistributes it to beneficiaries. Directly comparable as a UAE-anchored food rescue and redistribution platform serving the same segment and partnering with overlapping supplier types.
• Too Good To Go: European-headquartered marketplace app connecting consumers with surplus food from restaurants and retailers to reduce food waste. Directly comparable as a tech-enabled food rescue/redistribution platform serving a similar mission, though commercially structured.

Emerging players

• ReFood: Food-waste collection and anaerobic digestion operator in the UK, recovering surplus food from commercial kitchens and processing it for energy recovery. Adjacent rather than identical: tackles the same upstream problem but via waste-to-energy rather than direct human redistribution.

Regional players

• Saudi Food Bank (Ebsar): Saudi Arabia's national food bank, redistributing surplus food across the Kingdom through a hub-and-volunteer model. Highly comparable in mission and operating model but operating in a different GCC geography, making it a regional rather than direct competitor.

Market position

Customer concentration

• Facebookfacebook.com/NEMABoston
• LinkedInlinkedin.com/company/nema-boston

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEMA