NAKED
naked Group is a Shanghai-based private lifestyle company operating eco-friendly resorts, vacation-rental properties, creative coworking spaces, retail products, and quarterly magazines across China, Hong Kong, Vietnam, Australia, and the United Kingdom, serving leisure travelers, coworking professionals, and creative communities through its multi-brand portfolio.
- Company typePrivate
- Founded2015
- HeadquartersShanghai, China
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What NAKED does
naked Group (operates as "naked", headquartered in Shanghai, China; founded 2007; 501-1,000 employees) is a private lifestyle and community company that runs a multi-brand portfolio across hospitality, workspaces, retail, and publishing. Core sub-brands include naked Retreats (eco-friendly premium resorts including naked Stables, Castle, Water, and Hill), naked Home (premium lodging in Shushan Suzhou, Hemu Altay, Taihu Suzhou, and Ginkgo Valley Suizhou), naked Hub (creative shared coworking spaces), naked Things (retail of eco-friendly products for daily use), and the Explore naked collection (naked Bite culinary experiences and naked Leaf nature/wellness content, plus quarterly magazines). The overarching philosophy is "live light, healthy and naked," with an emphasis on connecting guests to nature, enabling creative work, and supporting family discovery.
The company's underlying operations span physical asset-heavy businesses - boutique eco-resorts in natural settings, vacation-rental residences, more than 50 coworking locations across nine cities (Shanghai, Beijing, Hong Kong, Hanoi, Ho Chi Minh City, Sydney, Brisbane, Melbourne, and London), retail shops, and a publishing arm. naked Hub was launched in 2015, inheriting hospitality-grade design, community management, and user experience practices from the parent group, and scaled rapidly to a community of over 10,000 members within three years. In April 2018 naked Hub entered a strategic partnership with WeWork to integrate resources and "transform the future of work." No specific underlying technology stack, proprietary platform, or AI/ML capability is disclosed in the available data.
The business model is diversified across recurring and transactional streams: coworking membership and hospitality bookings generate recurring subscription-style revenue, naked Things retail is a transactional/one-time revenue stream, and naked Bite / naked Leaf magazines monetize through publishing sales and advertising. Distribution is primarily direct via owned digital properties (livenaked.com and dedicated sub-brand sites including nakedretreats.cn, nakedhome.com, and bynaked.com) and physical locations across China, Hong Kong, Vietnam, Australia, and the United Kingdom. The company is privately held, headquartered in Shanghai, and has not disclosed funding rounds, revenue, ownership composition, or M&A activity.
NAKED firmographics
Firmographics- Name
- NAKED
- Legal name
- naked Group
- Website
- https://livenaked.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- naked Group is a Shanghai-based private lifestyle company operating eco-friendly resorts, vacation-rental properties, creative coworking spaces, retail products, and quarterly magazines across China, Hong Kong, Vietnam, Australia, and the United Kingdom, serving leisure travelers, coworking professionals, and creative communities through its multi-brand portfolio.
- Ownership category
- akta.pro rank
NAKED industry classification
Industry- Product category
- Lifestyle Hospitality
- NAICS
- Traveler Accommodation (7211), All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industry
- Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)
Keywords
Where NAKED is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
NAKED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hospitality Accommodations: Eco-friendly accommodations including naked Retreats (premium resorts) and naked Home (premium lodging) generate revenue through room bookings and hospitality services.
- Coworking Membership: naked Hub operates creative shared workspaces with membership fees, serving a community of over 10,000 members across 50 locations in Asia-Pacific, Australia, and London.
- Retail Products: naked Things designs and sells unique eco-friendly products for daily use, including retail items for creative souls.
- Magazine and Publishing: naked Bite and naked Leaf are quarterly magazines and interactive discovery content that generate revenue through publication sales and advertising.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
NAKED product offering
Product offeringCore offering
naked Group operates a multi-brand lifestyle ecosystem comprising eco-friendly resort accommodations (naked Retreats), premium vacation residences (naked Home), creative shared coworking spaces (naked Hub), eco-friendly retail products (naked Things), and interactive discovery content including quarterly magazines (naked Bite, naked Leaf). The company designs, builds, and operates its properties and workspaces to encourage guests to connect with nature, support creative work, and cultivate community.
Product overview
NAKED (naked) is a lifestyle and community company devoted to living light, healthy, and naked. The company operates a multi-brand portfolio consisting of: naked Retreats (eco-friendly resort accommodations), naked Home (premium retreat residences), naked Hub (creative coworking spaces launched in 2015), naked Things (retail products featuring eco-friendly items), and naked Bite/naked Leaf (Explore collection offerings). The ecosystem also includes bynaked as the overarching lifestyle brand. These offerings work together to provide a holistic lifestyle experience centered on nature connection, wellness, creativity, and community, spanning hospitality, workspaces, retail, and exploration.
Differentiator
Problem solved
Functional benefit
Brands
- naked Retreats: Eco-friendly resort accommodations in stunning natural settings including naked Stables, naked Castle, naked Water, and naked Hill properties.
- naked Home
- naked Hub
- naked Things
Products and services
- naked Retreats Eco-friendly resort accommodations in stunning natural settings, designed to encourage guests to connect with nature. Properties include naked Stables, naked Castle, naked Water, and naked Hill. For leisure travelers and small private groups seeking premium nature-immersive stays.
- naked Home Premium vacation retreat residences offering unique lodging experiences in natural settings. Properties include Shushan Suzhou, Hemu Altay, Taihu Suzhou, and Ginkgo Valley Suizhou. For travelers seeking private premium stays.
- naked Hub Creative shared coworking spaces and work hubs, home to a diverse community of creatives, entrepreneurs, and dreamers. Offers co-working hubs where members can learn, meet, and collaborate. Launched in 2015 with 50+ locations across Shanghai, Beijing, Hong Kong, Hanoi, Ho Chi Minh City, Sydney, Brisbane, Melbourne, and London.
- naked Things Retail product line featuring unique, eco-friendly items for daily use and interactive pieces. Designed for creative souls who want to live a naked lifestyle. Sold through naked's retail shops and online channels.
- naked Bite Quarterly magazine part of the Explore naked collection, offering culinary or food-related discovery content for the lifestyle brand ecosystem.
- naked Leaf Quarterly magazine part of the Explore naked collection, featuring nature-inspired or wellness discovery content for the lifestyle brand ecosystem.
- bynaked Umbrella lifestyle brand under the naked Group promoting the "living light, healthy and naked" philosophy.
Companies that use NAKED
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
NAKED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAKED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WeWorkcoreIn April 2018, naked Hub and WeWork joined forces together. By integrating strengths and resources from both sides, naked Group continues to partner with WeWork to drive and transform the future of work. This partnership combined naked Hub's premium hospitality experience with WeWork's global coworking infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NAKED competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
NAKED financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAKED leadership team
Management profileNumber of profiles
NAKED subsidiaries and ownership
Company hierarchySubsidiaries8 records
NAKED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAKED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAKED
What does NAKED do?
naked Group operates a multi-brand lifestyle ecosystem comprising eco-friendly resort accommodations (naked Retreats), premium vacation residences (naked Home), creative shared coworking spaces (naked Hub), eco-friendly retail products (naked Things), and interactive discovery content including quarterly magazines (naked Bite, naked Leaf). The company designs, builds, and operates its properties and workspaces to encourage guests to connect with nature, support creative work, and cultivate community.
Is NAKED a public or private company?
NAKED is a private company. It is classified as unknown and is currently operating.
When was NAKED founded?
NAKED was founded in 2015. It employs 501 to 1,000 people.
Where is NAKED based?
NAKED is headquartered in Shanghai, China, in the Asia region.
How does NAKED make money?
Four revenue lines are on record. Hospitality Accommodations are the primary driver. The others are coworking Membership, retail Products and magazine and Publishing.
Does NAKED have an API?
No public API is recorded for NAKED.
What industry is NAKED in?
NAKED's product category is Lifestyle Hospitality. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAJALAI, Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing). Its NAICS code is 7211 and its SIC code is 7000.