Aboo Partners

What Aboo Partners does

Aboo Partners is a boutique M&A and strategic advisory firm headquartered in Madrid, Spain, operating through the legal entity Holland Park Avenue S.L. The firm was co-founded in 2012 by Almudena García Calle and Margarita García de la Calle, both former Goldman Sachs investment bankers who subsequently served as Investment Directors at Monitor Private Equity. Aboo Partners provides M&A advisory (sales, acquisitions, divestments, capital rounds, spin-offs, strategic alliances, and partner searches), standalone strategic advisory (strategy definition, business plans, market studies, supplier/financial negotiations, risk identification), and board advisory services (sitting as board members or advisors). Its client base is concentrated on mid-sized Spanish family businesses, with additional mandates from private equity funds, family offices, and industrial companies, and the firm has executed transactions across more than a dozen industries including energy, technology, telecom, gaming, education, and financial services. Although the firm's operational base is in Madrid, its disclosed engagements span at least 10 international markets including the USA, UK, Germany, Portugal, Italy, Mexico, Chile, Canada, and Saudi Arabia. The firm generates revenue through professional services fees — primarily project-based on M&A transactions and retainer-based on ongoing advisory relationships — and is delivered exclusively through direct, senior partner-led engagements with no institutional capital backing.

Name

Aboo Partners

Legal name

Holland Park Avenue S.L.

Website

https://aboopartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Aboo Partners is a Madrid-based boutique M&A and strategic advisory firm, founded in 2012 by former Goldman Sachs bankers, serving mid-sized Spanish family businesses, private equity funds, family offices, and industrial companies with cross-border mandates.

Ownership category

akta.pro rank

Product category

Corporate Financial Advisory

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Buy-Side M&A Advisory (FSAEAGAB)

Keywords

• Mergers and acquisitions advisory
• Strategic financial advisory
• M&A advisory services
• Corporate finance consulting
• Investment banking advisory

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory Services Revenue: The firm generates revenue through professional advisory fees for M&A transactions, strategic consulting engagements, and board advisory services. Revenue is typically project-based or retainer-based for ongoing advisory relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Aboo Partners is a Madrid-based boutique advisory firm that provides M&A advisory, strategic advisory, and board advisory services to family businesses, private equity funds, family offices, and industrial companies. Engagements are partner-led and cover the full deal lifecycle from sell-side and buy-side mandates to corporate strategy and board-level counsel. The firm differentiates itself through senior partner involvement, independence, and cross-border perspective drawn from prior international investment banking experience.

Product overview

Aboo Partners is a financial and strategic advisory firm, not a software product company. The firm offers a unified set of advisory services centered on M&A transactions and strategic consulting for family businesses, private equity funds, and family offices. The core service offerings consist of M&A Advisory Services (covering sales, acquisitions, divestments, investments, and capital rounds), Strategic Advisory (including strategy definition, implementation, and risk identification), and Board Advisory Services (participating as board members or advisors). There are no separate software products, modules, or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• M&A Advisory

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rothschild & Co: Global advisory firm with a long-standing presence in Spanish mid-market M&A and family business advisory, frequently appearing on the largest Spanish sell-side and strategic advisory mandates.
• Lazard: Global bulge-bracket M&A advisory firm with a Madrid office, routinely competing for mid- and large-cap Spanish mandates, particularly in family-business sales and cross-border transactions.
• KPMG (Spain) - Corporate Finance: Big-four corporate finance advisory practice serving Spanish mid-market companies on M&A, transactions services, and strategic advisory, competing for many of the same mandates as Aboo Partners.
• Société Générale (Spain): Global investment bank with Spanish M&A advisory capability, regularly advising Spanish corporates and family-owned businesses on transactions, providing a broader incumbent alternative to Aboo Partners.

Direct peers

• Lincoln International: Global mid-market investment bank with significant Iberian activity, comparable in scale and mid-market M&A focus to Aboo Partners, particularly in cross-border deals involving Spanish family businesses.
• Arcano Partners: Spanish independent advisory and asset management firm with strong presence in mid-market M&A, corporate finance, and family business advisory, directly comparable to Aboo Partners' positioning in the Spanish market.
• DC Advisory: Global mid-market M&A advisor with a strong Iberian presence, competing for the same family-business and mid-cap corporate advisory mandates as Aboo Partners across Spain and cross-border deals.
• Alantra: Spanish-headquartered investment banking and asset management firm focused on mid-market M&A advisory, providing a directly comparable boutique-to-mid-market advisory platform serving family businesses and mid-cap corporates.
• Clairfield International: International mid-market M&A advisory partnership with active Iberian coverage, comparable in scale and client type to Aboo Partners, serving family-owned businesses and mid-cap corporates across borders.

Regional players

• Intermoney: Spanish investment banking boutique focused on domestic mid-market M&A and equity capital markets, comparable in advisory style and Spanish-market positioning to Aboo Partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aboo-partners-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aboo Partners