Locadora Sul

What Locadora Sul does

Locadora Sul is a private Brazilian equipment rental company headquartered in Chapecó, Santa Catarina, that rents machinery and equipment to the civil construction, industrial, and energy sectors across Southern Brazil, with concentration in Western Santa Catarina. Founded in 2006, the company operates a fleet of 13 equipment categories including concrete smoothers (Alisadora de Concreto and model 36), scaffolding (Andaimes), soil compactors, floor cutters (FS400), air compressors (XAS 420), power generators ranging from 5KVA to 260KVA, elevating platforms, floor washers, rotary sanders, column hoists (200Kg), floor polishers, and jigsaws. All equipment is stated to be in compliance with civil construction safety standards and the fleet is continuously renewed to maintain performance and reliability.

The company's customer base spans four named segments: construction companies, power plants (Usinas), Small Hydroelectric Plants (PCHs), and general construction professionals (SMBs and individuals). Locadora Sul generates revenue through project-based equipment rental transactions, with pricing provided via custom quote rather than publicly disclosed rates. The go-to-market motion is entirely direct: customers initiate contact through WhatsApp ((49) 99119-7311), phone ((49) 3322-0073), or email ([email protected]), with the company also maintaining an Instagram presence (@locadorasul) and a website catalog for top-of-funnel visibility.

The business is independently owned, with no funding rounds, parent company, or institutional investor involvement disclosed. Ownership appears consistent with a founder-operated SME, supported by direct founder email contact and the absence of any M&A, restructuring, or leadership-change events in the source data. The company operates with a staff headcount in the 11–50 range and positions itself as a strategic long-term partner rather than a transactional supplier, emphasizing brand pioneer status since 2006, modern fleet renewal, safety compliance, and agile service delivery as its core differentiators.

Name

Locadora Sul

Legal name

Locadora Sul

Website

https://locadorasul.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Locadora Sul is a private Brazilian equipment rental company based in Chapecó, Santa Catarina, founded in 2006, that rents construction, industrial, and energy-sector machinery to builders, power plants, and PCHs across Southern Brazil with a focus on Western Santa Catarina.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Construction equipment rental
• Machinery rental services
• Civil construction equipment
• Construction tool leasing
• Heavy equipment rental

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental Services: Locadora Sul generates revenue through renting out construction equipment including concrete smoothers, scaffolding, soil compactors, floor cutters, air compressors, generators (5KVA to 260KVA), elevating platforms, floor washers, rotary sanders, column winches, floor polishers, and jigsaws. The rental model serves construction, industrial, and energy sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Locadora Sul is a regional construction equipment rental company headquartered in Chapecó, Santa Catarina, that rents a diversified fleet of modern, safety-certified machinery to civil construction, industrial, and energy sector customers across Southern Brazil. Its catalog spans concrete processing machines, earthwork equipment, power tools, heavy machinery (compressors, generators 5KVA–260KVA, elevating platforms), and floor maintenance equipment, offered on quote-based rental terms via direct customer contact (WhatsApp, phone, email).

Product overview

Locadora Sul is a construction equipment rental company offering a diverse fleet of modern, certified equipment for civil construction, industrial, and energy projects across Southern Brazil. The company provides rental services for 13 distinct equipment types including concrete processing machines (smoothers, polishers), earthwork equipment (soil compactors), power tools (scaffolds, jigsaws, sanders), heavy machinery (air compressors, generators, elevated platforms), and floor maintenance equipment (floor cutters, washers). All equipment is maintained in compliance with civil construction safety standards and the fleet is constantly renewed to ensure high performance and reliability.

Differentiator

Problem solved

Functional benefit

Products and services

• Alisadora de Concreto Concrete smoothing machine for finishing concrete surfaces in construction projects; available for rental from Locadora Sul.
• Alisadora de Concreto 36 Concrete smoothing machine, model 36, used for finishing concrete surfaces in construction projects; available for rental from Locadora Sul.
• Andaimes (Scaffolding) Scaffolding equipment for construction work at heights; available for rental from Locadora Sul.
• Compactador de Solo (Soil Compactor) Soil compaction machine for ground preparation and compaction on construction sites; available for rental from Locadora Sul.
• Cortadores de Piso FS400 (Floor Cutter FS400) Floor cutter model FS400 for cutting concrete and flooring materials; available for rental from Locadora Sul.
• Compressor de Ar XAS 420 (Air Compressor XAS 420) Air compressor, model XAS 420, for powering pneumatic tools on construction sites; available for rental from Locadora Sul.
• Gerador de Energia 5KVA à 260KVA (Power Generator 5KVA–260KVA) Power generators ranging from 5KVA to 260KVA capacity for supplying electricity on construction sites and energy-sector projects (usinas, PCHs); available for rental from Locadora Sul.
• Plataforma Elevatória (Elevating Platform) Elevated work platform for accessing heights during construction and maintenance work; available for rental from Locadora Sul.
• Lavadora de Piso (Floor Washing Machine) Floor washing machine for cleaning concrete and tiled surfaces; available for rental from Locadora Sul.
• Lixadeira Roto (Rotary Sander) Rotary floor sander for sanding and preparing concrete and wooden surfaces; available for rental from Locadora Sul.
• Guincho de Coluna 200Kg (Column Hoist 200Kg) Column hoist with 200Kg lifting capacity for handling materials on construction sites; available for rental from Locadora Sul.
• Politriz de Piso (Floor Polishing Machine) Floor polishing machine for finishing and polishing concrete floors; available for rental from Locadora Sul.
• Serra Tico-Tico (Jigsaw) Jigsaw for cutting curves and intricate shapes in wood and other materials during construction; available for rental from Locadora Sul.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Solaris Locação de Equipamentos: Brazilian equipment rental company focused on construction and industrial equipment fleets — closely comparable in offering (general construction equipment rental) and target market (SMBs and contractors).
• Locar (Locar Equipamentos): Brazilian equipment rental company serving construction, industrial, and infrastructure clients with a diversified fleet of heavy and light equipment — same business model and customer base as Locadora Sul, scaled to multiple regions.
• Mills (Mills Locação): Largest construction and infrastructure equipment rental company in Brazil, operating a national fleet across multiple verticals including construction and energy — directly comparable in business model to Locadora Sul but at national scale.
• Atex Brasil: Brazilian equipment rental provider offering construction, industrial, and energy-sector machinery — comparable in product category, customer verticals, and rental-driven revenue model to Locadora Sul.

Broad incumbents

• United Rentals: World's largest equipment rental company with a broad construction and industrial fleet — broader and global in scope than Locadora Sul but operates in the same category and serves overlapping end markets.
• Sunbelt Rentals: Major North American equipment rental provider with a comprehensive construction equipment fleet including aerial, power, and concrete categories — comparable in fleet breadth and rental model to Locadora Sul but at vastly larger scale.
• Herc Rentals: Large North American equipment rental operator serving construction, industrial, and infrastructure markets with a diversified fleet — same business model and end markets as Locadora Sul but at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/locadorasul
• LinkedInlinkedin.com/company/locadora-sul

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locadora Sul