Driving School of the Wheel

What Driving School of the Wheel does

Auto École de la Roue (legally AUTO ECOLE DE LA ROU E) is a privately held, independent driving school founded in 1989 and headquartered at Centre Commercial Les Arcades, 69380 Civrieux-d'Azergues, in the Auvergne-Rhône-Alpes region of France. The company is directed by Martial Biton and operates as a traditional auto-école serving individual consumers in Civrieux-d'Azergues and the surrounding communes of Dardilly and Chazay-d'Azergues. It holds RGPD-compliant data handling practices and was awarded the Prix Meilleures Auto-écoles de France 2026 for training quality.

The school's product portfolio comprises five core offerings: Formation au Code de la Route (classroom theory), Permis B (standard manual transmission license from age 18), Conduite Accompagnée (AAC, supervised driving from age 15 with 22 hours of initial training and 3,000 km practice), Conduite Supervisée (supervised driving from age 18), and Permis Accéléré (intensive scheduling). Instruction is delivered through in-person animated classroom sessions and on-road practical lessons using qualified instructors (moniteurs), with no online course delivery or digital learning platform in evidence.

The business model is direct-to-consumer, with students enrolling in person, by phone, or via website contact forms for individually priced course packages. Pricing is quote-based and not publicly disclosed; the company promotes the state-backed 'permis à 1 euro par jour' financing option to broaden affordability. There are no disclosed enterprise customers, partnerships, funding rounds, or parent companies, and the school appears to be wholly owned and operated by its founder-director.

Name

Driving School of the Wheel

Legal name

AUTO ECOLE DE LA ROU E

Website

https://auto-ecole-delaroue.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto École de la Roue is a privately held, single-location French driving school founded in 1989 in Civrieux-d'Azergues, offering Permis B, road code, supervised driving, and accelerated courses to individual consumer students in surrounding communes.

Ownership category

akta.pro rank

Headquarters

HQ city

Civrieux-d'azergues

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Driving course fees: Students pay for individual driving lessons and theory courses. The company offers accelerated permit courses (permis accéléré) at intensive pace. Payment plans are available including 'permis à 1 euro par jour' financing option.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Auto École de la Roue is a traditional French driving school offering in-person driver education services for individuals. Its core offerings include theoretical road code training (Formation au Code de la Route), standard Permis B manual transmission license training, supervised driving programs (Conduite Accompagnée from age 15 and Conduite Supervisée from age 18), and accelerated permit courses (Permis Accéléré). All instruction is delivered through classroom theory sessions and on-road practical lessons by qualified instructors at the school's Civrieux-d'Azergues location.

Product overview

Auto École de la Roue is a traditional driving school offering a unified portfolio of driving education services. The core offerings include road code/theory training (Formation au Code de la Route), Permis B (standard manual transmission license), Conduite Accompagnée (supervised driving from age 15), Conduite Supervisée (supervised driving from age 18), and Permis Accéléré (intensive accelerated program). These services are provided through classroom-based animated code sessions, practical driving lessons, and personalized pedagogical support, all delivered by qualified instructors at their Civrieux-d'Azergues location serving surrounding communities including Dardilly and Chazay-d'Azergues.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation au Code de la Route Theoretical road code training covering traffic rules, road signs, priority rules, speed limits, and road safety. Includes classroom sessions with animated teaching and individual practice tools. For all students preparing for the French driving licence code exam.
• Permis B Standard manual transmission (boîte manuelle) driver's license training for candidates aged 18 and above, including both theoretical code instruction and practical driving lessons. Targets adults seeking the conventional French car licence.
• Conduite Accompagnée (AAC) Supervised driving program (Apprentissage Anticipé à la Conduite) allowing students to start formal driving instruction at age 15 with a qualified instructor, followed by supervised practice with a guardian. Requires 22 hours of initial training, 3,000 km minimum, and two pedagogical meetings. For teenagers and their families.
• Conduite Supervisée Supervised driving alternative available from age 18, with a minimum 3-month duration and 1,000 kilometers required, without mandatory pedagogical meetings. For adult learners seeking supervised practice before the licence exam.
• Permis Accéléré Intensive driving course with accelerated scheduling for candidates who wish to obtain their license more quickly, featuring condensed theory and driving practice sessions. For time-pressed learners seeking fast-track licence attainment.
• Cours de Code en Salle Animée Interactive classroom-based road code courses with visual and collaborative learning methods, taught by qualified instructors in a group setting. For students preparing for the French code de la route exam.

Quantifiable outcome

• Average 20-30 hours of driving lessons required to obtain licence

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• En Voiture Simone: French driving school network offering traditional Permis B, code, and supervised driving instruction at multiple physical locations. Closest comparable in operating model — in-person instruction at established neighborhood sites — but with multi-site scale.
• Rousseau (Groupe Rousseau): Established French driving school brand offering Permis B, AAC and code training across multiple French locations. Directly comparable on service mix (Permis B, AAC, supervised programs) but operates at greater regional scale.

Broad incumbents

• CER (Centre d'Éducation Routière): One of France's largest driving school networks with hundreds of affiliated auto-écoles nationwide. Provides the same Permis B and code training services as Auto École de la Roue but at significantly greater scale and brand reach, with franchise-style consistency.
• ECF (École de Conduite Française): Major French driving school network offering Permis B, AAC, accelerated and professional driving programs. Same regulatory environment and customer base, but operates as an established national brand versus Auto École de la Roue's single independent site.

Emerging players

• PermisLibre: Online-driven French driving school offering flexible scheduling and app-based code preparation for Permis B candidates. Directly targets the same learner demographic but with a hybrid delivery model that pressures traditional in-person schools on convenience.
• Ornikar: France's leading online driving school offering code prep via app and hybrid Permis B training. Same Permis B target market and same French regulatory framework, but uses a digital-first model that competes with the subject's traditional in-person approach on price and convenience.
• Start Permis: Online driving school platform in France offering code preparation and Permis B signposting. Competes for the same Permis B learner pool with a digital-first proposition, pressuring traditional schools on price and accessibility.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-ecole-de-la-roue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving School of the Wheel