What Enroll America does

Enroll America is a Washington, D.C.-based nonprofit organization founded to maximize the number of Americans with health insurance coverage under the Affordable Care Act. The organization operates the Get Covered America campaign and coordinates a national coalition of thousands of partner organizations, including 25 hospitals, community-based organizations, and advocacy groups, to conduct outreach, education, and enrollment assistance during open enrollment periods. Its core products are the Get Covered Connector, an online tool that schedules in-person enrollment appointments with local assisters; the Get Covered Calculator, which estimates financial help eligibility; and the Get Covered Academy, a training program that has credentialed over 16,000 people. The organization's analytical backbone is a proprietary uninsured rate model co-developed with Civis Analytics, providing county-level coverage tracking used to direct outreach to remaining uninsured populations.

The business model is nonprofit: Enroll America does not charge consumers for its services and is funded through philanthropic and grant-based support, with operational scale evidenced by 251-500 employees and national field operations. GTM is community-led, leveraging partner organizations as distribution channels rather than direct sales, supplemented by digital engagement (GetCoveredAmerica.org, email, social), events (1,100+ enrollment events in final weekends of open enrollment), and grassroots networks. Customer segments are uninsured Americans, with prioritized focus on young adults and culturally/linguistically isolated communities such as Asian Americans and Pacific Islanders. Key reported outcomes include 12.7 million Americans enrolled in marketplace coverage for 2016 and a roughly 50% decline in the non-elderly uninsured rate from 16.4% (2013) to 8.3% (2016).

The source material shows diminishing operational signals after January 2017, including the last substantive press releases on the Trump administration's cancellation of ACA outreach, and the appearance of unrelated 2020-dated blog content (male enhancement product reviews) on the official domain, suggesting possible website compromise or organizational wind-down. No funding rounds, M&A activity, recent product launches, or revenue disclosures are present in the data.

Name

Enroll America

Legal name

Enroll America

Website

https://enrollamerica.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Enroll America is a Washington, D.C.-based nonprofit that coordinates a national coalition of partner organizations to help uninsured Americans enroll in Affordable Care Act marketplace coverage through outreach, training, and the Get Covered Connector tool.

Ownership category

akta.pro rank

Product category

Health Insurance Enrollment Services

NAICS

Educational Support Services (611710)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)

akta.pro secondary industry

Eligibility, Enrollment & Benefits Administration (HLAEALAH)

Keywords

• Health insurance enrollment
• ACA outreach services
• Uninsured assistance programs
• Enrollment navigation
• Health coverage advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Nonprofit operations: Enroll America operates as a nonprofit organization focused on health insurance enrollment outreach and education under the Affordable Care Act

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Enroll America is a nonprofit organization that helps uninsured Americans understand and enroll in health coverage under the Affordable Care Act (ACA) marketplaces. It operates the Get Covered America public awareness campaign, provides consumer-facing tools (Get Covered Connector for scheduling in-person enrollment assistance, Get Covered Calculator for estimating financial help eligibility), and equips thousands of partner organizations with training and resources to deliver culturally competent enrollment outreach nationwide.

Product overview

Enroll America is a nonprofit organization focused on health insurance enrollment assistance under the Affordable Care Act (ACA). The organization operates the Get Covered America campaign, which helps Americans understand their health insurance options, connects them with local enrollment assistance, and provides tools to help with Health Insurance Marketplace applications. The primary digital products include the Get Covered Connector (connecting consumers to in-person appointment scheduling assistance) and the Get Covered Calculator (estimating financial help eligibility). However, the website content analysis reveals that the site's primary focus is on health insurance enrollment guidance and ACA outreach programs.

Differentiator

Problem solved

Functional benefit

Brands

• Get Covered America: A campaign under Enroll America focused on outreach and education to help Americans enroll in health coverage

Products and services

• Get Covered America Campaign A national outreach and education campaign under Enroll America that helps uninsured Americans understand their health insurance options, find local enrollment assistance, and apply through ACA marketplaces during open enrollment periods.
• Get Covered Connector Online consumer-facing tool that connects uninsured individuals with in-person appointment scheduling for free enrollment assistance at local partner locations.
• Get Covered Academy Training program that has prepared more than 16,000 people on how to conduct ACA marketplace enrollment assistance for consumers.
• County-Level Uninsured Rate Model Interactive mapping and analytics tool, developed in partnership with Civis Analytics, showing uninsured rates by county across the United States and tracking changes in coverage from 2013 onward.
• Get Covered Calculator Consumer-facing tool that estimates financial help eligibility for ACA marketplace coverage.

Quantifiable outcome

• 12.7 million Americans enrolled in marketplace coverage for 2016
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Civis AnalyticscoreTechnology or IntegrationPartnership to develop the Enroll America/Civis Analytics uninsured model for tracking coverage rates by geography and demographic group. Provides data infrastructure for coverage tracking maps.
• Asian & Pacific Islander American Health ForummajorStrategic or Co-development PartnerNational organization working with 14 community-based organizations covering 16 states during enrollment periods to reach Asian American and Pacific Islander communities with culturally appropriate enrollment assistance.
• Action for Health JusticecoreStrategic or Co-development PartnerCoalition dedicated to reaching Asian Americans, Native Hawaiians, and Pacific Islanders, formed by over 70 community organizations and federal health centers for enrollment outreach.
• National Partnership for Women & FamiliesmajorStrategic or Co-development PartnerPartner organization contributing blog content and developing resources to help women access enrollment information and coverage meeting their needs.
• 25 hospitals nationwidemajorChannel Partner/ Reseller/ DistributorHospital partners coordinating over 80 events across the country during Hospital Week of Action for enrollment outreach.
• Philadelphia Gas WorksminorChannel Partner/ Reseller/ DistributorPartner sending enrollment information along with utility bills to reach residents about coverage options.
• SEAMAAC (Philadelphia)minorChannel Partner/ Reseller/ DistributorCommunity organization with 30 years of experience working with immigrant and refugee communities, using trained staff to spread word about ACA enrollment.
• Asian Pacific Community in Action (APCA)minorChannel Partner/ Reseller/ DistributorArizona organization providing Vietnamese-language enrollment assistance and helping individuals like Victoria Nguyen get covered.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Others

• HealthCare.gov: Federal ACA marketplace platform and federally funded navigator program that both enables and competes with Enroll America's enrollment assistance services, providing the core infrastructure Enroll America's tools connect consumers to.

Direct peers

• Get America Covered: Nonprofit successor organization founded by former Enroll America staff in 2017, focused on ACA open enrollment outreach — the most mission-aligned and structurally direct peer.
• Patient Advocate Foundation: National nonprofit providing direct case management and enrollment assistance for insured and uninsured patients, including marketplace navigation — comparable as a direct-service consumer support organization.
• Covering Wisconsin: Wisconsin-based nonprofit Navigator organization that helps consumers enroll in ACA marketplace coverage using a community-led, navigator-supported model that mirrors Enroll America's approach at the state level.
• Community Catalyst: National nonprofit that builds and mobilizes consumer/patient advocacy networks to expand healthcare access — closely mirroring Enroll America's coalition-driven enrollment and outreach model.
• Families USA: National nonprofit consumer healthcare advocacy organization that works on ACA enrollment and coverage access, with a closely comparable mission of expanding affordable health insurance via outreach and policy work.

Broad incumbents

• AARP: Large membership organization providing health insurance education and outreach to older Americans, with similar enrollment assistance capabilities but a much broader portfolio beyond ACA marketplaces.
• United Way Worldwide: Large national nonprofit network that runs community-based health and benefit enrollment assistance programs, comparable through its broad coalition-driven social-service delivery model.
• Kaiser Family Foundation (KFF): Major health policy research and education nonprofit providing independent analysis of ACA marketplace enrollment and uninsured rates — comparable as a national health-coverage data, research, and policy organization.
• Center on Budget and Policy Priorities: National policy nonprofit that researches and advocates on health coverage programs including Medicaid and ACA, with adjacent policy/outreach capabilities relevant to Enroll America's enrollment mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enroll America