Macatawa Bank
Macatawa Bank is a West Michigan community bank serving personal, small business, and commercial customers across 20+ branches in Kent, Ottawa, and Allegan counties, now operating as a subsidiary of Wintrust Financial Corporation.
- Company typePrivate
- Founded1997
- HeadquartersHolland, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Macatawa Bank does
Macatawa Bank, N.A., founded in 1997 and headquartered in Holland, Michigan, is a federally chartered community bank serving personal, small business, and commercial customers across West Michigan, primarily in Kent, Ottawa, and Allegan counties. The bank operates more than 20 physical branch locations and is supported by the Wintrust Digital Banking platform, a mobile app with mobile deposit capture, Zelle for peer-to-peer payments, and ATM access through the Allpoint, MoneyPass, and SUM networks. Its product set spans consumer checking and savings tiers (Total Access, Access Plus, Premier, Money Smart), credit cards via Elan Financial Services, residential mortgages through Wintrust Mortgage, home equity lines, personal loans, HSAs with an optional Vanguard investment sweep, and a full small business and commercial banking suite including SBA loans, cash management, treasury management, MaxSafe FDIC sweep, and industry-specific commercial lending.
The bank generates revenue primarily through net interest income from lending activities and deposits, supplemented by transaction and service fees, mortgage origination, and wealth management fees routed through Wintrust Wealth Management. Pricing follows a subscription-like relationship tiering model with monthly maintenance fees waived at specified balance thresholds, usage-based pricing on home equity lines, and unit pricing on small fixed-rate personal loans. Distribution combines a community-led, relationship-based go-to-market anchored by local decision-making authority with a direct-to-consumer channel across branches, digital, and ATM.
Since August 1, 2024, Macatawa Bank has operated as a wholly-owned subsidiary of Wintrust Financial Corporation, a diversified financial services company with over $70 billion in assets. The acquisition added approximately $2.4 billion in loans and $3.4 billion in deposits to Wintrust's network and gave Macatawa customers access to institutional-grade products while preserving the community-bank brand, local management, and West Michigan identity.
Macatawa Bank firmographics
Firmographics- Name
- Macatawa Bank
- Legal name
- Macatawa Bank, N.A.
- Website
- https://macatawabank.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Macatawa Bank is a West Michigan community bank serving personal, small business, and commercial customers across 20+ branches in Kent, Ottawa, and Allegan counties, now operating as a subsidiary of Wintrust Financial Corporation.
- Ownership category
- akta.pro rank
Macatawa Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (522110), Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)
Keywords
Where Macatawa Bank is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
Macatawa Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from lending activities including commercial loans, residential mortgages, consumer loans, and home equity lines of credit. Interest paid on deposits.
- Fee-based Services: Transaction fees, service charges, overdraft fees (consumer overdraft fees eliminated), wire transfer fees, safe deposit box rentals, and ATM fees.
- Mortgage Banking: Mortgage origination and lending through Wintrust Mortgage division, offering purchase, refinance, and home equity solutions.
- Wealth Management: Asset management, private banking, investment services, and trust services through Wintrust Wealth Management.
- Commercial Banking: Commercial lending, treasury management, and business banking services for commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Total Access Checking - Basic everyday banking |
| Subscription | Monthly | Access Plus Checking - Enhanced benefits with interest |
| Subscription | Monthly | Premier Checking - Premium tier with highest benefits |
| Subscription | Monthly | Statement Savings Advanced |
| Usage-based | Monthly | Home Equity Line of Credit |
| Unit Pricing | Monthly | Everyday Loan |
| Subscription | Monthly | Money Smart Checking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Macatawa Bank product offering
Product offeringCore offering
Macatawa Bank is a community bank that provides deposit accounts, consumer and commercial lending, mortgages, wealth management, and treasury management services to individuals, small businesses, and commercial customers across West Michigan. Operating as part of the Wintrust Community Banks network, the bank delivers relationship-based banking through 26 branches, digital channels, and specialized industry-specific commercial banking solutions. Its offering spans personal banking (checking, savings, credit cards, HELOCs, mortgages, HSAs), small business banking (Entrepreneur/Business Community/Have-It-All checking, SBA loans, cash management, MaxSafe), and commercial banking (asset-based lending, capital markets, commercial leasing, SBA lending, treasury management).
Product overview
Macatawa Bank is a community bank serving West Michigan since 1997, now part of Wintrust Financial Corporation's network of community banks (total assets exceeding $70 billion). The company operates on a unified banking platform providing consumer, small business, and commercial banking services. Personal banking includes multiple checking account tiers (Total Access, Access Plus, Premier, Money Smart), savings accounts, credit cards, mortgages (via Wintrust Mortgage), home equity lines, personal loans, and Health Savings Accounts with investment sweep options. Small business services encompass specialized checking accounts (Entrepreneur, Business Community, Have-It-All), MaxSafe FDIC insurance enhancement, SBA loans, and comprehensive cash management tools. The bank also offers wealth management, treasury management, and community-focused loyalty programs including Junior Savers Club, Teen Banking Club, and Platinum Adventures Club for different age segments.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- FDIC coverage increased from $250,000 to $4 million per accountholder through MaxSafe program
Companies that use Macatawa Bank
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Macatawa Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Macatawa Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Frederik Meijer Gardens & Sculpture ParkcoreMacatawa Bank is the presenting sponsor of the CHIHULY at Meijer Gardens exhibition running May 2 through November 1, 2026. This is one of only two Chihuly exhibitions worldwide in 2026. The exhibition spans indoor galleries and outdoor gardens with large-scale works spanning more than 40 years of Dale Chihuly's career.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Macatawa Bank competitors and assessment
Company assessmentDirect peers
- Old National Bancorp: Multi-state community-oriented bank holding company of comparable size built via community-bank acquisitions. Highly comparable operating model — relationship banking, commercial and consumer lending, wealth management — with a similarly distributed branch network.
- Lake Michigan Credit Union: Michigan-headquartered member-owned credit union competing for the same West Michigan consumer and small-business deposits and loans. Direct comparable on geography, member-centric community positioning, and product breadth.
- Independent Bank Corporation: Michigan-based community bank holding company operating community banks across the Lower Peninsula. Directly comparable in regional focus, multi-segment (consumer/business/commercial) banking, and community-led GTM strategy.
- Mercantile Bank Corporation: Michigan-headquartered community bank holding company with a similar-sized commercial and retail banking franchise. Closest direct comparable to Macatawa in terms of midwestern community-bank model, deposit gathering, and commercial lending focus.
- S&T Bancorp: Pennsylvania-based community bank holding company of similar size with a comparable mix of consumer, small business, and commercial banking plus wealth management. Useful comparable for community-bank economics and operating leverage.
- Stock Yards Bancorp: Kentucky-headquartered community bank with private banking and wealth management alongside commercial lending. Comparable to Macatawa in diversified community-bank mix and emphasis on relationship-led service quality.
Regional players
- Bar Harbor Bankshares: Northern New England community bank holding company with a similar relationship-based retail and commercial banking model. Comparable in size and community-bank focus, though operating in a distinctly different geographic footprint.
- Nicolet Bankshares: Wisconsin and Upper Michigan community bank of similar size with comparable consumer and commercial banking mix. Useful peer for community-bank valuation and growth comparisons though geography does not overlap.
Broad incumbents
- Fifth Third Bank: Super-regional bank with a significant Michigan retail and commercial footprint. Overlaps with Macatawa on consumer checking, mortgage, and commercial lending, but serves a much wider geography and product portfolio.
- Huntington Bancshares: Large regional bank holding company with an extensive Michigan branch network. Competes directly with Macatawa for small business and consumer relationships in West Michigan but operates as a much broader, multi-state institution rather than a community specialist.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Macatawa Bank social profiles
Digital presenceMacatawa Bank compliance and trust
Trust signalCompliance2 records
Macatawa Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macatawa Bank leadership team
Management profileNumber of profiles
Profiles14 records
Macatawa Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macatawa Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macatawa Bank
What does Macatawa Bank do?
Macatawa Bank is a community bank that provides deposit accounts, consumer and commercial lending, mortgages, wealth management, and treasury management services to individuals, small businesses, and commercial customers across West Michigan. Operating as part of the Wintrust Community Banks network, the bank delivers relationship-based banking through 26 branches, digital channels, and specialized industry-specific commercial banking solutions. Its offering spans personal banking (checking, savings, credit cards, HELOCs, mortgages, HSAs), small business banking (Entrepreneur/Business Community/Have-It-All checking, SBA loans, cash management, MaxSafe), and commercial banking (asset-based lending, capital markets, commercial leasing, SBA lending, treasury management).
Is Macatawa Bank a public or private company?
Macatawa Bank is a private company. It is classified as corporate owned and is currently operating.
When was Macatawa Bank founded?
Macatawa Bank was founded in 1997. It employs 251 to 500 people.
Where is Macatawa Bank based?
Macatawa Bank is headquartered in Holland, United States, in the North America region.
How does Macatawa Bank make money?
Five revenue lines are on record. Net Interest Income is the primary driver. The others are fee-based Services, mortgage Banking, wealth Management and commercial Banking.
Who are Macatawa Bank's main competitors?
Direct peers on record are Old National Bancorp, Lake Michigan Credit Union, Independent Bank Corporation, Mercantile Bank Corporation, S&T Bancorp and Stock Yards Bancorp. Regional players are Bar Harbor Bankshares and Nicolet Bankshares. Broad incumbents are Fifth Third Bank and Huntington Bancshares.
Does Macatawa Bank have an API?
No public API is recorded for Macatawa Bank.
What industry is Macatawa Bank in?
Macatawa Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSAAABAA, Onshore Private Banking (Domestic HNW/UHNW). Its NAICS code is 522110 and its SIC code is 6021.