Agrisalumeria Luiset

What Agrisalumeria Luiset does

Agrisalumeria Luiset di Casetta Mauro is a family-owned Piedmontese artisan salumi producer operating as a sole proprietorship (ditta individuale) out of Ferrere (AT), Italy, founded in 1990 by Gino Casetta ('Luiset') and now run by his children Mauro and Chiara. The company operates a vertically integrated short supply chain: it breeds Piedmontese Gran Suino Padano pigs across three company-owned outdoor farms (including a 30,000+ sqm free-range forest enclosure opened in 2020), and processes them at its own Ferrere production facility opened in 2012, with all products 100% pork, gluten-free and dairy-free, aged 9–12 months for flagship salame and up to six years for Prosciutto Crudo Riserva. Its product portfolio spans over 16 raw salami varieties, more than 20 raw cured meats (prosciutto, pancetta, coppa, speck, lardo, lonzardo), cooked salumi, low-temperature cooked products, fresh pork cuts, and jarred sauces, complemented by curated gift boxes (L'APERITIVO, LA SFIZIOSA, LA GOURMET and seasonal Christmas editions).

The business monetizes through four revenue streams: direct retail sales across three company-owned stores (Ferrere, Alba since 2006, and Torino Via Po 39 since November 2022), Italy-only e-commerce via agrisalumeria.it with €15 flat shipping (free over €120), wholesale to a network of butchers, delicatessens, agritourism farms, restaurants and wine bars, and paid experiential tourism including guided tours (€25/person), tour-plus-lunch (€40), and a hands-on laboratory workshop (€60), plus a new TOK-ET outdoor tasting terrace launched in April 2025. The company has accumulated 14+ documented awards across regional and national Italian salami competitions between 2009 and 2024, including a 2013 'L'Artigiano del Triennio' career recognition at Gambero Rosso and three consecutive Piemonte Food Awards category wins (2018–2020). Distribution is Italy-only with no international footprint and no external investors; funding is limited to two disclosed FEASR/PSR rural development grants (2020 and €60,625 in April 2025) for farm construction and biosecurity.

Name

Agrisalumeria Luiset

Legal name

Agrisalumeria Luiset di Casetta Mauro

Website

https://agrisalumeria.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrisalumeria Luiset is a family-owned Piedmontese artisan salumi producer in Ferrere, Italy, breeding Piedmontese Gran Suino Padano pigs on its own farms and selling traditional cured meats, salami, and hams through three retail stores, an Italy-only e-commerce site, a reseller network, and on-site tasting experiences.

Ownership category

akta.pro rank

Product category

Artisanal Italian Cured Meats (Salumi)

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Artisan salumi production
• Piedmontese cured meats
• Farm-to-table pork
• Artisan charcuterie
• Heritage meat processing

Headquarters

HQ city

Ferriere

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Retail Sales: Revenue from three company-owned retail stores selling salami, cured meats, fresh pork cuts, and prepared meat products directly to consumers. Stores are located in Ferrere (AT), Alba (CN), and Torino (Via Po 39).
2. E-commerce Sales: Online sales through the company website with delivery across Italy. Products include individual items, gift boxes (L'APERITIVO, LA SFIZIOSA, LA GOURMET), and can be customized. Free shipping for orders over €120.
3. Wholesale to Resellers: Sales to partner butcher shops, delicatessens, agritourism farms, and restaurants who resell Luiset products. The company offers dedicated pricing lists and marketing support.
4. Experiences and Tastings: Revenue from guided tours, tasting experiences, and laboratory workshops at the Ferrere production facility. Experiences include visits with guided tastings, lunch combinations, and hands-on insacco/labelling workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Agrisalumeria Luiset is a Piedmontese farm-to-table artisan salumi (Italian cured meats) company that breeds pigs on its own farms in Ferrere (AT), slaughters and processes them at its Ferrere production facility, and sells the resulting artisanal cured meats (salami, prosciutto, pancetta, coppa, lardo, and cooked meats) directly to consumers through three company-owned retail stores, an e-commerce website, and a reseller network. It also offers gift boxes, jarred sauces, fresh meat preparations, and on-site culinary tourism experiences (guided tours, tastings, workshops).

Product overview

Agrisalumeria Luiset is a Piedmontese artisan salumi (Italian cured meats) company operating as an integrated farm-to-table business. The company breeds and raises pigs on their own farm in Ferrere (AT), and processes the meat through their own production facility. The product portfolio spans multiple categories: (1) SALAMI CRUDI - over 16 varieties of raw artisan salamis including flagship Salame Luiset, specialty flavored salamis (truffle, saffron, Barolo, hazelnut, beer), and the award-winning Salame alle Nocciole and Salame Cordino Rosso; (2) SALUMI CRUDI - over 20 varieties of raw cured meats including Prosciutto Crudo Riserva Luiset (aged up to 6 years), Pancetta Tradizionale (Premio Nazionale del Salume d'Eccellenza 2023 winner), Coppa Stagionata, Speck, and Guanciale products; (3) SALUMI COTTI - cooked cured meats including the award-winning Salame Cotto Monferrato; (4) COTTI A BASSA TEMPERATURA - low-temperature cooked products including Pulled Pork; (5) CARNE FRESCA - fresh pork cuts and preparations including hamburger, sausage, and specialty cuts; (6) VASETTI - jarred sauces and prepared foods. The company also offers curated gift boxes (APERITIVO, SFIZIOSA, GOURMET, and seasonal Christmas boxes) and experiential tourism offerings including guided factory tours with tastings, hands-on workshops, and the TOK-ET outdoor terrace tasting experience. All products are 100% pork, gluten-free, and free from milk derivatives, using natural casings.

Differentiator

Problem solved

Functional benefit

Products and services

• Salame Luiset The company's flagship coarsely ground raw salami with a spiced, sweet and delicate flavor, aged 9-12 months. Made 100% from pork, gluten-free, without milk derivatives.
• Salame alle Nocciole Raw salami enriched with Piedmont PGI hazelnuts; first place winner in the Cacciatorini category at Campionato Italiano del Salame 2024.
• Salame Senza Conservanti Raw salami without preservatives or nitrates, made with black pork and seasoned with fresh herbs and Moscato wine.
• Salsiccia Stagionata Aged raw sausage stuffed in natural casing, made with Piedmontese pork from the company's own Gran Suino Padano pigs.
• Prosciutto Crudo Riserva Luiset Aged raw ham offered bone-in and boneless, with a Super Riserva version aged up to six years in the cellars of Ferrere. First place at Premio Nazionale del Salume d'Eccellenza 2023.
• Pancetta Tradizionale Arrotolata Traditional rolled pancetta with intense aroma and soft texture; also offered smoked (Pancetta Affumicata) and cubed variants. 1st place at Premio Nazionale del Salume d'Eccellenza 2023.
• Salame Cotto Monferrato Cooked salami from the Monferrato region, multiple award winner including 1st prize at Maiale d'Autore 2014.
• Pulled Pork Slow-cooked shredded pork prepared at low temperature, part of the company's Cotti a Bassa Temperatura range.
• Box LUISET (L'APERITIVO, LA SFIZIOSA, LA GOURMET) Curated gift boxes offering assortments of Luiset cured meats: L'APERITIVO (€27), LA SFIZIOSA (€44), and LA GOURMET (€65), plus seasonal Christmas boxes.
• Jarred Sauces and Preserved Meats (Vasetti) Ready-to-use jarred sauces (sausage sauce, pork jowl sauce, pork ragù) and pork tenderloin preserved in oil, prepared from Luiset pork.
• Guided Tour + Guided Tasting (Esperienza) Guided tour of the Ferrere production facility paired with a sensory tasting of cured meats, bread/grissini, water, and wine; €25 per person, reservation required.
• Guided Tour + Lunch (Esperienza) Approximately 3-hour experience combining guided tour, rich tasting, a hot Luiset dish, bread/grissini, wine, dessert, and coffee; €40 per person.
• Guided Tour + Laboratory + Tasting Board (Esperienza) Approximately 4-hour hands-on workshop on stuffing and tying salami in the production facility, paired with guided sensory tasting; €60 per person.
• TOK-ET Outdoor Tasting Walk-up outdoor tasting on the Ferrere shop terrace (Piedmontese 'tochett') with customized cured-meat cutting boards and beverages, plus QR-code interactive tour; no booking required.
• Wholesale Reseller Program Wholesale supply program for approved butcher shops, delicatessens, agritourism farms, restaurants, pizzerias, wine bars, and specialty food stores, with dedicated pricing lists and marketing support.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/agrisalumluiset
• Facebookfacebook.com/AgriSalumeria
• LinkedInlinkedin.com/company/106923821/admin/dashboard
• Instagraminstagram.com/agriluiset

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrisalumeria Luiset