Cavit
Cavit is America's #1 Italian wine brand, producing 16 wines from Trentino, Italy under parent Palm Bay International. Sold under $10 per bottle through US retail and DTC delivery, serving mainstream consumers seeking affordable quality Italian wine.
- Company typePrivate
- Founded-
- HeadquartersMelville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cavit firmographics
Firmographics- Name
- Cavit
- Legal name
- Palm Bay International, Inc.
- Website
- https://www.cavit.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cavit is America's #1 Italian wine brand, producing 16 wines from Trentino, Italy under parent Palm Bay International. Sold under $10 per bottle through US retail and DTC delivery, serving mainstream consumers seeking affordable quality Italian wine.
- Ownership category
- akta.pro rank
Cavit industry classification
Industry- Product category
- Italian Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Cavit is headquartered
LocationHeadquarters
- HQ city
- Melville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cavit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine Sales: Cavit generates revenue through sale of bottled wines across multiple varietals including Pinot Grigio, Cabernet Sauvignon, Merlot, Prosecco, and specialty lines like Cloud90 (low-calorie). Products are sold through US retail distribution channels and online delivery platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard varietal wines priced affordably |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cavit product offering
Product offeringCore offering
Cavit is an Italian winery based in Trentino that produces and markets a portfolio of still and sparkling Italian wines, including Pinot Grigio, Moscato, Merlot, Cabernet Sauvignon, Chardonnay, and Riesling, plus the Cloud90 sub-brand of low-calorie wines. The products are sold in the United States through retail chains and on-demand delivery platforms, targeting mainstream wine consumers at accessible price points.
Product overview
Cavit Collection is a family of Italian wines from Trentino, Italy, offering a portfolio of 16 distinct wine products under two main lines: the core Cavit Collection (13 wines including Pinot Grigio, Cabernet Sauvignon, Merlot, Prosecco, Rosé, and more) and the Cloud90 sub-brand (4 lower-calorie wines at 90 calories each). Cavit is America's #1 Italian Pinot Grigio, with over 50 years of winemaking heritage. The portfolio spans white wines (Pinot Grigio, Chardonnay, Sauvignon Blanc, Moscato, Riesling), red wines (Cabernet Sauvignon, Merlot, Pinot Noir, Select Red Blend, Sweet Red), rosé wines, and sparkling wines (Prosecco, Prosecco Rosé). All wines are produced in the Trentino region of Northern Italy, with the company owned by Palm Bay International.
Differentiator
Problem solved
Functional benefit
Brands
- Cloud90: A sub-brand of lower-calorie wines (90 calories) produced in the foothills of northern Italy. Includes Sauvignon Blanc, Chardonnay, Brut sparkling wine, and Pinot Grigio. Features 9% alcohol content and eco-friendly, vegan-friendly, and gluten-free attributes.
Products and services
- Cavit Pinot Grigio Flagship Italian Pinot Grigio from Trentino; the lead SKU and primary brand-equity driver, sold at an everyday SRP of approximately $12.99 in the U.S.
- Cavit Moscato Sweet, lightly sparkling Italian Moscato from the Cavit portfolio, positioned as an accessible everyday wine.
- Cavit Merlot Italian Merlot red wine from Trentino, part of the core Cavit still wine range.
- Cavit Cabernet Sauvignon Italian Cabernet Sauvignon red wine from Trentino, part of the core Cavit still wine range.
- Cavit Chardonnay Italian Chardonnay white wine from Trentino, part of the core Cavit still wine range.
- Cavit Riesling Italian Riesling from the Cavit portfolio, completing the varietal still-wine range.
- Cavit Sparkling Wine Range Sparkling Italian wines within the Cavit portfolio (including Prosecco-style and Moscato-based sparkling offerings), targeting casual celebration and everyday sparkling occasions.
- Cloud90 Sub-brand of low-calorie Cavit wines at approximately 90 calories per 5 oz pour, with four varietal offerings, targeted at calorie-conscious wine drinkers.
Quantifiable outcome
- Market leader position in US Italian wine segment
Companies that use Cavit
Customer profileSegments1 record
Ideal customer profiles1 record
Cavit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Cavit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prego (Pasta Sauce Brand)coreContent partnership featuring Prego pasta sauce recipes paired with Cavit wines on cavit.com. Recipes include dishes like Skillet Lasagna, White Lasagne, Creamy Tuscan Shrimp Pasta, Chicken Broccoli Alfredo Bake, and more - each with recommended Cavit wine pairings. This cross-promotional relationship connects Italian food and wine culture.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cavit competitors and assessment
Company assessmentDirect peers
- Ecco Domani: Italian Pinot Grigio brand directly competing with Cavit at a similar affordable price point and US mass-retail distribution; the closest head-to-head varietal competitor in the US Italian white-wine category.
- Ruffino: Italian wine producer with broad US distribution across multiple varietals and price tiers including entry-level Prosecco and Chianti, overlapping with Cavit's portfolio and US retail footprint.
- Stella Rosa: Italian imported wine brand marketed in the US at affordable price points with strong social-media presence and broad retail distribution, competing with Cavit for the same value-tier Italian wine consumer.
- La Marca Prosecco: Italian Prosecco brand with leading US market share in sparkling wine at accessible price points; competes directly with Cavit Prosecco and Prosecco Rosé on retail shelf and consumer occasion.
- Barefoot Wine: Mass-market US wine brand dominating the sub-$10 varietal category across grocery channels; competes with Cavit for the same entry-level US wine consumer across multiple varietals.
- Woodbridge by Robert Mondavi: Value-tier California wine brand with strong US grocery distribution and broad varietal range, directly competing with Cavit for sub-$10 shelf placement and casual-consumption occasions.
- Cupcake Wines: Affordable California wine brand positioned at the same price band as Cavit with national US grocery distribution and digital-first marketing aimed at the same mainstream wine consumer.
- Banfi (Castello Banfi): Italian wine producer with US-imported portfolio spanning multiple varietals at accessible price points, including Pinot Grigio, directly competing with Cavit in the Italian category.
- Bolla: Italian wine brand with long-standing US mass-market presence at value price points, sharing distribution channels and consumer occasions with Cavit.
Emerging players
- Josh Cellars: Affordable premium-positioned US wine brand that has gained significant share at the $10-15 price band adjacent to Cavit; competes for the same consumer at slightly higher price points and represents a trade-up option Cavit cannot easily match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cavit social profiles
Digital presenceCavit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cavit leadership team
Management profileNumber of profiles
Profiles1 record
Cavit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cavit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cavit
What does Cavit do?
Cavit is an Italian winery based in Trentino that produces and markets a portfolio of still and sparkling Italian wines, including Pinot Grigio, Moscato, Merlot, Cabernet Sauvignon, Chardonnay, and Riesling, plus the Cloud90 sub-brand of low-calorie wines. The products are sold in the United States through retail chains and on-demand delivery platforms, targeting mainstream wine consumers at accessible price points.
Is Cavit a public or private company?
Cavit is a private company. It is classified as corporate owned and is currently operating.
When was Cavit founded?
Cavit was founded in -1. It employs 11 to 50 people.
Where is Cavit based?
Cavit is headquartered in Melville, United States, in the North America region.
How does Cavit make money?
One revenue line is on record: wine Sales.
Who are Cavit's main competitors?
Direct peers on record are Ecco Domani, Ruffino, Stella Rosa, La Marca Prosecco, Barefoot Wine, Woodbridge by Robert Mondavi, Cupcake Wines, Banfi (Castello Banfi) and Bolla. Josh Cellars is listed as an emerging player.
Does Cavit have an API?
No public API is recorded for Cavit.
What industry is Cavit in?
Cavit's product category is Italian Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.