Setagaya Sports Promotion Foundation

What Setagaya Sports Promotion Foundation does

Setagaya Sports Promotion Foundation (公益財団法人世田谷区スポーツ振興財団) is a public interest foundation established by Setagaya Ward, Tokyo, Japan in 1999 to promote sports and recreation in the local community. The foundation operates a portfolio of 15 sports facilities distributed across all five geographic regions of Setagaya Ward, including the Sogo Sports Ground and warm pool, Okura Second Sports Field, Futako Tamagawa Ryokuchi Sports Field, Chitose Warm Pool, five junior high school warm pools, three community gymnasiums, the Tsurumaki Training Room, J&S Field, and Dai-ichi Life Tennis Courts. Programs are organized around three pillars: facility management and direct public access; the Setagaya Junior Academy & College (STJA&C), which delivers structured monthly subscription instruction across nine youth sports disciplines (athletics, football, gymnastics, baseball, swimming, tennis, rhythmic gymnastics, dance, cheer dance); and large-scale community events including the Setagaya 246 Half Marathon, Setagaya Athletic Competition, Tamagawa Walk, Sports Festival, New Year's Day Walk, and boccia tournaments. Customer segments span infants, children, youth, adults, seniors, and persons with disabilities, with explicit universal sports navigation programming.

Revenue is generated through four primary streams: per-use facility admission fees (priced by user category and time of day, e.g., 300 yen adult pool daytime admission), recurring monthly academy and course fees (paid via credit card or convenience store), event participation fees, and golf school fees at the Okura Second Sports Field driving range. Technology infrastructure consists of the Keyaki Net community network for group facility reservations and the PayHub system for individual program enrollment, supported by an IC card frequency ticket system for facility access. Distribution is direct-to-consumer across all 15 facilities within a single domestic market (Setagaya Ward, Tokyo), with multi-language digital support (Japanese, English, Simplified/Traditional Chinese, Korean) and event-based community outreach as the primary marketing channels.

The organization is governed under municipal charter and is supported by official partners MIZUNO and Coca-Cola Japan, with additional supporting partners including Kao (花王), JA Tokyo Chuo, the Japan Public Sports Policy Promotion Council (JPPC), and founding organization Setagaya Ward. In 2025-2026 it secured AAA external evaluation certifications as designated manager for the Chitose Warm Pool and Okura Second Sports Field, signed a cooperation agreement with Nihon University Sanenzayasama Campus Sports Science Department (March 2026), and received a Tokyo Fire Department gratitude award for lifesaving response.

Name

Setagaya Sports Promotion Foundation

Legal name

公益財団法人世田谷区スポーツ振興財団 (Setagaya Sports Promotion Foundation)

Website

https://se-sports.or.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Setagaya Sports Promotion Foundation is a public interest foundation operating 15 sports facilities and the Setagaya Junior Academy & College youth sports program across Setagaya Ward, Tokyo, serving residents of all ages from infants to seniors.

Ownership category

akta.pro rank

Product category

Public Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Public sports facilities
• Youth sports academy
• Community sports events
• Municipal sports services
• Recreation programs

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Facility usage fees: Revenue from pool, gym, and sports facility admission fees charged to individual and group users. Fees vary by facility type, time of day (daytime/nighttime), and user category (adults, children, seniors, disabled persons).
2. Academy and course fees: Monthly fees for sports academies and courses including Athletics, Football, Gymnastics, Baseball, Swimming, Tennis, Rhythmic Gymnastics, Dance, and Cheer Dance academies for children and youth.
3. Event participation fees: Fees from participation in organized events such as Setagaya 246 Half Marathon, athletics meets, and sports festivals.
4. Golf school fees: Group and individual golf lessons at Okura Second Sports Field driving range.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Setagaya Sports Promotion Foundation is a public interest foundation that operates 15 sports facilities across Setagaya Ward, Tokyo, including gymnasiums, heated and outdoor swimming pools, sports fields, tennis courts, training rooms, and a golf driving range. It delivers the Setagaya Junior Academy & College (STJA&C) youth sports program covering nine disciplines, fitness classes for adults and seniors, universal sports programs for persons with disabilities, and large-scale community events such as the Setagaya 246 Half Marathon, Athletics Meet, Tamagawa Walk, and Sports Festival.

Product overview

Setagaya Sports Promotion Foundation operates as a public interest foundation managing a portfolio of sports facilities and organizing sports programs and events across Setagaya Ward, Tokyo. The offering is organized around three main pillars: (1) Sports Facilities Management — operating gymnasiums, swimming pools (indoor and outdoor), training rooms, golf driving ranges, and tennis courts; (2) Setagaya Junior Academy & College (STJA&C) — a youth sports education program offering 9 disciplines including swimming, athletics, football, baseball, gymnastics, tennis, rhythmic gymnastics, and dance; and (3) Event Organization — hosting major events including the Setagaya 246 Half Marathon, Setagaya Athletic Competition, Tamagawa Walk, and Sports Festival. The foundation also operates a restaurant service (Food's Department Setagaya) at its main facility.

Differentiator

Problem solved

Functional benefit

Brands

• 世田谷ジュニアアカデミー&カレッジ (STJA&C): Youth academy and college program offering sports instruction for children from infants to high school students, including Athletics, Football, Gymnastics, Baseball, Swimming, Tennis, Rhythmic Gymnastics, and Dance academies.

Products and services

• Sports Facilities Management Day-to-day management and public access to pools, gymnasiums, sports fields, training rooms, golf driving ranges, and tennis courts for Setagaya Ward residents of all ages.
• Setagaya Junior Academy & College (STJA&C) Recurring monthly youth sports instruction in nine disciplines, designed for preschool through high school children, with enrollment via PayHub and payment by credit card or convenience store.
• Setagaya 246 Half Marathon Major annual community running event open to residents and broader participants in Setagaya Ward.
• Setagaya Athletic Competition Annual athletics meet providing organized track and field competition for Setagaya Ward residents.
• Tamagawa Walk Annual walking event promoting community health and regional revitalization along the Tama River corridor in Setagaya Ward.
• Sports Festival Annual multi-sport community festival providing a variety of sports activities and games for residents.
• New Year's Day Walking Event Traditional annual New Year's Day walking event for Setagaya Ward residents and visitors.
• Setagaya Junior Football Academy Monthly football academy for children within the Setagaya Junior Academy & College framework.
• Setagaya Junior Swimming Academy Monthly swimming academy for children within the Setagaya Junior Academy & College framework.
• Night Pilates x Detox Water at Chitose Warm Pool Specialty fitness and wellness session combining Pilates with detox water held at Chitose Warm Pool for adults.

Quantifiable outcome

• Chitose Warm Pool achieved AAA external evaluation certification as designated manager
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, core and supporting.

• Face Network Inc.minorGTM or Marketing Partner · 25 March 2026Corporate sponsor for Tamagawa Walk event. Face Network is sponsoring the event as a crown sponsor to promote health and regional revitalization in Setagaya Ward.
• Nihon University Sanenzayasama Campus (Sports Science Department)coreStrategic or Co-development Partner · 10 March 2026Partnership agreement signed March 10, 2026 for cooperation in sports science education, research, and community health promotion. Aims to leverage mutual resources to solve regional sports challenges, contribute to residents' health maintenance, improve sports culture, and develop human resources to realize a lifelong sports society.
• MIZUNOcoreOthersOfficial partner providing sports equipment and apparel support. Listed as an official partner on the foundation's website.
• Coca-ColacoreOthersOfficial partner providing beverage sponsorship. Listed as an official partner on the foundation's website.
• Kao (花王)supportingOthersSupporting partner providing personal care products. Listed as a supporting partner on the foundation's website.
• JA Tokyo Chuo (JA東京中央)supportingOthersSupporting partner - JA (Japan Agricultural) cooperative. Listed as a supporting partner on the foundation's website.
• Setagaya Ward (世田谷区)coreOthersThe local government authority that established and supports the foundation. Listed as a supporting partner on the foundation's website.
• Japan Public Sports Policy Promotion Council (JPPC)supportingOthersSupporting partner organization. Listed as a supporting partner on the foundation's website.
• Keyaki Net (けやきネット)supportingOthersCommunity network partner for group facility reservations. Listed as a supporting partner on the foundation's website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Central Sports Co., Ltd. Long-established Japanese fitness and sports facility operator running public-interest-style sports schools and public facility management contracts. Directly comparable as a public-sports-facility manager and youth swimming/athletics instructor.
• Renaissance Inc. Major Japanese fitness chain operating sports clubs and public sports facilities through designated-manager contracts. Comparable operating model to Setagaya Foundation in managing municipal facilities while running private club memberships.
• Konami Sports (Konami Sports Club): Japan's largest private fitness/sports club operator with nationwide facility coverage. Comparable to Setagaya Sports Promotion Foundation in offering multi-sport facilities and youth/adult programming, but operates as a commercial chain rather than a municipal foundation.
• Sports Club NAS Co., Ltd. Japan-based premium fitness and sports club operator with strong presence in Tokyo. Comparable adult/senior wellness and youth swimming/sports offerings, though with a commercial membership model rather than ward-mandated structure.
• Japan Sport Council (JSC / 日本スポーツ振興センター): National government-affiliated body promoting sports and operating sports lottery and athlete-support programs. Comparable as a public-purpose sports organization, though at a national rather than ward scale.
• Tipness Ltd. Tokyo-based fitness and sports facility chain operating gyms, pools, and youth programs in the Tokyo metropolitan area. Competes for the same adult fitness and youth instruction wallet within Setagaya-adjacent geographies.

Direct peers

• Suginami-ku Sports Promotion Foundation (杉並区スポーツ振興財団): Parallel Tokyo-ward public interest foundation managing multiple sports facilities and youth sports academies within Suginami Ward. Most direct peer in mission, structure, and operating model to Setagaya Sports Promotion Foundation.
• Nerima-ku Foundation for Promoting Sports (ねりま健康生きがい体操協会/公益財団法人練馬区スポーツ振興財団): Another Tokyo-ward public interest sports foundation operating community facilities, youth academies, and sports events in Nerima Ward. Same legal form (公益財団法人) and same mission/operating model as the subject company.
• Anytime Fitness Japan: Global 24-hour fitness franchise with strong Tokyo presence competing for adult fitness members in Setagaya-adjacent neighborhoods. Overlaps with the foundation's adult/senior wellness segment.

Regional players

• JOYFIT (Joyfit Inc.): Tokyo-focused boutique-style fitness chain operating gyms in Setagaya Ward and surrounding areas. Competes for the same adult fitness demographic within the foundation's service geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/setagaya_sports
• YouTubeyoutube.com/channel/UCoax9YgSxD7vvGO-gy5qhYg
• Instagraminstagram.com/sports_setagaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setagaya Sports Promotion Foundation