Paragon Motor Company

What Paragon Motor Company does

Paragon Motor Company is a family-owned independent used car dealership established in 2000 and headquartered at a single showroom on Lynn Road, Wisbech, Cambridgeshire, with a new facility opened in January 2016. The company operates as a leading Independent Vauxhall Specialist for East Anglia and holds a current stock of 62 pre-owned vehicles spanning approximately 22 brands (Audi, Citroen, Ford, Honda, Hyundai, Jaguar, Kia, Land Rover, Mercedes-Benz, MG, MINI, Mitsubishi, Nissan, Peugeot, Renault, Seat, Skoda, Ssangyong, Suzuki, Vauxhall, Volkswagen, Volvo) at price points from £5,995 to over £38,995, plus used vans, Wheelchair Accessible Vehicles (WAV), and EV/hybrid servicing.

The business runs four monetisation streams: (1) vehicle sales margin on cars, vans, and WAVs with a £189 admin fee per vehicle; (2) credit-broker commission from FCA-regulated finance providers (FRN 657079) across PCP, HP, and bad-credit products; (3) on-site Class 4 and Class 7 MOT testing from £45, vehicle servicing, and recovery; and (4) part-exchange intake and paid vehicle sourcing for off-stock requests. The technology base is entirely third-party — the website and inventory management run on the Click Dealer dealer platform, with extended reach via Auto Trader and CarGurus listings. No proprietary software, AI/ML systems, or data assets are disclosed.

Customers are individual retail buyers across Cambridgeshire, Norfolk, and Lincolnshire (primary segment) and small-business/commercial van buyers (secondary segment). The dealership's competitive positioning rests on regional reputation, FCA-regulated finance access including bad-credit lending, integrated MOT and servicing on the same site, a 144-point vehicle healthcheck, minimum 6-month warranty, and membership in The Motor Ombudsman accreditation scheme.

Name

Paragon Motor Company

Legal name

Paragon Motor Company Limited

Website

https://paragonmotorco.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Paragon Motor Company is a family-owned used car dealership and on-site MOT centre in Wisbech, Cambridgeshire, founded in 2000 and serving East Anglia with 62+ pre-owned vehicles, finance brokerage, and servicing.

Ownership category

akta.pro rank

Headquarters

HQ city

Wisbech

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of used cars and vans. Revenue from the difference between acquisition cost and sale price. Admin fee of £189 charged per vehicle.
2. Finance Commission: Acting as credit broker for vehicle financing. Earns commission from credit providers. Offers PCP, HP, and bad credit finance options.
3. Servicing and MOT: On-site Service and MOT Centre providing Class 4 and 7 MOTs, vehicle servicing, and recovery services. Additional revenue stream from maintenance and testing services.
4. Part Exchange and Sourcing: Taking part exchange vehicles as consideration and sourcing specific vehicles for customers for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Paragon Motor Company sells used cars, used vans, and wheelchair accessible vehicles from its Wisbech, Cambridgeshire showroom, with finance brokerage (PCP, HP, and bad credit options), part exchange, vehicle sourcing, on-site vehicle servicing and MOT testing (Class 4 and 7), and EV and hybrid servicing. It is a family-owned Independent Vauxhall Specialist serving customers across Cambridgeshire, Norfolk, and Lincolnshire.

Product overview

Paragon Motor Company is a family-owned used car dealership established in 2000, operating as a leading Independent Vauxhall Specialist for East Anglia. The company offers a diversified portfolio of products and services including: pre-owned cars across multiple brands (Audi, Ford, Vauxhall, Volkswagen, Nissan, Peugeot, Citroen, Kia, Jaguar, Land Rover, Mercedes-Benz, MG, MINI, Mitsubishi, Honda, Hyundai, Renault, Seat, Skoda, Ssangyong, Suzuki, Volvo); used vans; wheelchair accessible vehicles (WAV); EV and hybrid vehicle servicing; comprehensive finance solutions including PCP, HP, and bad credit finance; vehicle sourcing; on-site servicing and MOT testing (Class 4 & 7); part exchange; and vehicle recovery services. The company operates from a Lynn Road, Wisbech showroom and is authorised and regulated by the Financial Conduct Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Cars Pre-owned cars from multiple manufacturers (Audi, Citroen, Ford, Honda, Hyundai, Jaguar, Kia, Land Rover, Mercedes-Benz, MG, MINI, Mitsubishi, Nissan, Peugeot, Renault, Seat, Skoda, Ssangyong, Suzuki, Vauxhall, Volkswagen, Volvo) sold with a 144-point healthcheck, minimum six-month warranty, finance options and part exchange.
• Used Vans Pre-owned commercial vans including Vauxhall and Citroen Relay models, sold with finance options and suited to small business and sole trader buyers.
• Wheelchair Accessible Vehicles (WAV) Wheelchair accessible vehicles for sale, providing mobility solutions for disabled customers.
• EV & Hybrid Servicing Specialist servicing for electric and hybrid vehicles, supporting owners of EVs and hybrids including those purchased elsewhere.
• Vehicle Finance Brokerage Credit broker service arranging PCP, HP and bad credit vehicle financing with selected credit providers, authorised and regulated by the FCA (FRN: 657079).
• Vehicle Sourcing Service Service to source specific used vehicles for customers on request when not available in current stock.
• Vehicle Servicing and MOT On-site service centre offering MOT testing (Class 4 and Class 7), general vehicle servicing, and recovery services, with MOTs from £45 including free extras.
• Part Exchange Trade-in service allowing customers to use their current vehicle as part-payment towards a used vehicle purchased from the dealership.
• Sell Your Car to Dealership Service for customers wishing to sell their vehicle outright to the dealership without buying a replacement.

Quantifiable outcome

• 144-point healthcheck on all vehicles before sale
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Motor OmbudsmancoreOthersProud member of The Motor Ombudsman accreditation scheme. Accredited to CTSI-approved Vehicle Sales/Service and Repair Codes of Practice, ensuring high standards of service.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Lookers: UK automotive retailer group operating franchised and used vehicle operations nationwide. Comparable as a UK vehicle retailer with multi-site reach; larger and more diversified than Paragon but operating in the same used-vehicle sales and aftersales categories.
• Arnold Clark: Largest independent car retailer in the UK, operating across new and used vehicles with multi-site showrooms and servicing. Comparable as a same-category UK vehicle retailer, though vastly larger in scale and multi-brand new-and-used, while Paragon is a regional used-only independent.
• Pendragon: UK automotive retailer group (now part of Lithia) historically operating large franchised and used car networks. Comparable as a large-scale UK used vehicle operator with multiple sites; considerably broader in scale and geographic footprint than Paragon.
• Vertu Motors: UK AIM-listed automotive retailer group operating franchised dealerships and used car outlets across multiple brands. Comparable as a multi-site UK vehicle retailer; broader in scope (new and used, multiple franchises) and considerably larger than Paragon.
• Marshall Motor Group: UK-wide automotive retailer representing multiple manufacturer franchises, including used vehicle sales and aftersales. Comparable in category but operates at significantly larger scale with franchised new vehicle operations alongside used.

Direct peers

• Motorpoint: UK-focused used car retailer operating multiple retail sites with high-volume inventory and online-led customer journey. Directly comparable as a used-vehicle-only retailer; Motorpoint operates at substantially greater scale and geographic breadth than Paragon.

Others

• CarGurus UK: Online car marketplace and dealer-rating platform operating in the UK, where Paragon has earned 'Top Rated Dealer 2023' status. A channel and reputation platform rather than a retailer, but materially comparable in customer acquisition role.
• Auto Trader UK: UK's largest online marketplace for new and used vehicles, listing inventory from dealers and private sellers. Paragon lists on Auto Trader as a channel; Auto Trader is a platform partner rather than direct competitor but shapes the customer acquisition landscape Paragon operates in.

Regional players

• Spencers Cars: East Anglia–based independent used car retailer serving a similar regional customer base in the Cambridgeshire/Norfolk area. Directly comparable as a regional independent competitor with overlapping inventory, similar service offerings, and shared local customer pool.

Emerging players

• Cinch: Online-native used car retailer (part of Constellation Automotive Group) offering home delivery, returns, and a fully digital purchase journey. Comparable as a used-vehicle retailer but competes via a fundamentally different, digital-first model versus Paragon's physical-showroom focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paragonmotorco
• LinkedInlinkedin.com/company/paragon-motor-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paragon Motor Company