Maesa Group

What Maesa Group does

Maesa Group (legal name PT. Maesa Cipta Corporindo) is a privately held Indonesian holding company headquartered in Jakarta, founded as a corporate structure in 2017 with operating roots dating to 1986. It manages a diversified portfolio of operating subsidiaries organized into five ecosystems: ManDiri (East Java foundation businesses — PMP Group industrial ice production, CUN Motor Group Honda dealership with 9 branches, Bank Arthaya regional bank with 10 branches, Maesa Hotel boutique property with 32 rooms), National (the planned 50-factory National Ice Ecosystem for Indonesian cold-chain infrastructure), Global (Daxtro Global, headquartered in the Netherlands with manufacturing in Zhongshan/Guangzhou, China and a Dubai commercial gateway), People (Koperasi SDM employee cooperative), and Impact (Maesa Foundation human-capital development and Menabung Air water conservation nonprofit, inducted into the World Water Council in 2025).

The group's core technology centers on industrial ice production systems standardized for high-volume output (PMP Group operates at 200+ tonnes daily capacity per factory) and on Daxtro Global's scalable, configurable industrial ice-making equipment for international export. Supporting technology includes the GREATOR App, an internal digital culture platform that operationalizes the GREAT values framework (Goal, Responsible, Excellence, Agile, Thrive) across the group, launched in March 2026. No AI/ML capabilities, patents, or proprietary software products are disclosed.

Maesa generates revenue through five distinct transaction-based streams: industrial ice production and distribution (PMP Group), authorized Honda motorcycle sales and after-sales service (CUN Motor), regional banking products (Bank Arthaya), hospitality room and event revenue (Maesa Hotel), and international industrial ice systems sales (Daxtro Global). Distribution is direct and field-based in all cases, with no disclosed third-party resellers, franchise model, or platform-based GTM motion. Customer segments span enterprise B2B (fisheries, food processing, logistics, hospitality buyers of industrial ice, plus international industrial systems buyers), SMB and individual consumers (motorcycle purchasers, banking customers, hotel guests), and impact-oriented stakeholders (program participants in Maesa Foundation, beneficiaries of Menabung Air). Geographic operations span Indonesia, China, the Netherlands, and the United Arab Emirates, with corporate values transformation and international build-out concentrated in 2025-2026.

Name

Maesa Group

Legal name

PT. Maesa Cipta Corporindo

Website

https://maesagroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maesa Group is an Indonesian private holding company operating industrial ice production (PMP Group), Honda dealerships (CUN Motor, 9 branches), regional banking (Bank Arthaya, 10 branches), hospitality (Maesa Hotel), and international industrial ice systems (Daxtro Global) across Indonesia, China, the Netherlands, and Dubai.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Ice Production and Distribution: PMP Group operates integrated ice production facilities serving customers consistently with daily production capacity of 200+ tonnes. Revenue generated through sales and distribution of industrial ice to food processing, fisheries, cold-chain logistics, and hospitality sectors.
2. Automotive Dealership and Service: CUN Motor Group operates as an authorized Honda motorcycle dealer and service center across 9 branches in East Java. Revenue from new motorcycle sales, certified after-sales service, maintenance, and spare parts availability.
3. Regional Banking Services: Bank Arthaya operates as a regional bank with 10 branches serving communities across Ponorogo, Madiun, and surrounding areas. Revenue generated through lending solutions supporting consumption, entrepreneurship, and business growth, along with savings programs.
4. Hospitality Services: Maesa Hotel operates a boutique hotel with 32 rooms, restaurant, and multifunctional halls serving business travelers, leisure guests, and local events in Ponorogo, East Java.
5. Global Industrial Systems Export: Daxtro Global serves international customers with industrial ice-making solutions, combining engineering standards, scalable manufacturing in China, and supply chain management. Revenue from system sales and distribution to global markets.
6. National Ice Infrastructure Platform: Development of 50 strategically located ice production facilities across Indonesia to serve domestic markets with consistent supply, operational reliability, and coordinated control. Targets fisheries, food distribution, and cold-chain logistics industries.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Maesa Group is a privately held Indonesian holding company that manufactures and distributes industrial ice through PMP Group (high-capacity facilities producing 200+ tonnes per factory per day) and Daxtro Global (international industrial ice systems). Beyond its industrial ice core, it operates an authorized Honda motorcycle dealership network (CUN Motor Group, 9 branches), a regional retail bank (Bank Arthaya, 10 branches), a boutique hotel (Maesa Hotel), an employee cooperative, a human-capital foundation, and a water-conservation nonprofit, organized into five connected ecosystems.

Product overview

Maesa Group is a diversified holding company operating multiple distinct business units across industrial production, mobility/retail, financial services, hospitality, and social impact sectors. The portfolio includes PMP Group (industrial ice production with 200+ tonne daily capacity per factory), CUN Motor Group (9-branch Honda motorcycle dealer network), Bank Arthaya (10-branch regional bank), Maesa Hotel (32-room boutique hotel), Daxtro Global (international industrial ice systems), and emerging National Ice Ecosystem (50-factory national platform). Supporting entities include Koperasi SDM (employee cooperative for welfare), Maesa Foundation (human capital development via Maesa International Program), and Menabung Air (water conservation nonprofit). The company also operates an internal culture platform called GREATOR App. The ecosystem structure comprises five interconnected divisions: ManDiri (East Java foundation), National (Indonesia-wide industrial expansion), Global (international operations via Daxtro), People (employee welfare via Kopi SDM), and Impact (social responsibility via Foundation and Menabung Air).

Differentiator

Problem solved

Functional benefit

Products and services

• PMP Group Industrial Ice Production and Distribution Industrial ice production, sales, and distribution subsidiary operating integrated facilities with 200+ tonnes daily capacity per factory. Serves fisheries, food processing, cold-chain logistics, hospitality, and transportation customers across East Java with planned national expansion.
• CUN Motor Group Authorized Honda Dealership Authorized Honda motorcycle dealer and service centre operating 9 branches across East Java, providing new motorcycle sales, certified after-sales service, spare parts, and technical support aligned with Honda operational standards.
• Bank Arthaya Regional Banking Services Regional bank operating 10 branches across Ponorogo, Madiun, and surrounding areas, providing tailored savings programs and lending solutions for consumption, entrepreneurship, and business growth of individuals, families, and local businesses.
• Maesa Hotel Boutique Hospitality Boutique hotel in Ponorogo with 32 rooms, a restaurant, and multifunctional halls, serving business travelers, corporate events, and leisure guests while functioning as a community hub for local cultural gatherings.
• National Ice Ecosystem (50-Factory National Platform) Planned nationwide industrial ice platform targeting 50 strategically located production facilities across Indonesia, designed as national cold-chain infrastructure for fisheries, food distribution, and logistics industries.
• Daxtro Global Industrial Ice Systems International arm delivering industrial ice-making solutions for global markets, combining engineering standards, scalable manufacturing, and supply chain management. Headquartered in the Netherlands, with production in China and operational presence in Indonesia.

Quantifiable outcome

• 40+ years of operational experience informing execution, risk management, and resilience
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CCE Sendai (Children's Communication on Earth)coreStrategic or Co-development PartnerMaesa Foundation works closely with CCE Sendai, a Japan-based organization with decades of experience in international youth exchange and cultural education. This partnership delivers the Maesa International Program (MIP), designed as a transformational learning journey for young, high-potential talents. The collaboration ensures strong educational foundations, safe and structured program design, and deep cultural immersion guided by experienced facilitators.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ice-O-Matic: US-based manufacturer of commercial ice machines and dispensers serving food service, hospitality, and industrial customers. Direct competitor to Daxtro Global in the international industrial ice equipment market with overlapping product categories and customer segments.
• True Manufacturing: US-based global manufacturer of commercial refrigeration and ice equipment serving food service, beverage, and industrial customers. Directly comparable to Daxtro Global in industrial ice-making solutions with overlapping product categories and global distribution ambitions.
• PT Astra Honda Motor: Principal Honda motorcycle distributor and manufacturer in Indonesia, operating the largest Honda dealer network in the country. Directly comparable to CUN Motor Group's authorized Honda motorcycle dealership operations across East Java with overlapping product offerings and customer base.
• Scotsman Ice Systems (Middleby): One of the world's largest manufacturers of commercial and industrial ice machines, now part of Middleby Corporation. Directly comparable to PMP Group and Daxtro Global in industrial ice equipment serving food service, hospitality, and fisheries customers globally.
• Manitowoc Ice (Middleby): Major commercial ice equipment brand now part of Middleby Corporation, serving food service, hospitality, and industrial customers worldwide. Direct peer to Daxtro Global and PMP Group in industrial ice-making equipment with comparable product offerings and target markets.
• Hoshizaki Corporation: Japanese global leader in commercial and industrial ice-making equipment. Directly comparable to Daxtro Global's international industrial ice systems business and PMP Group's domestic manufacturing. Both compete in ice-making equipment for food service, fisheries, and industrial applications.

Broad incumbents

• PT Sinar Mas Group: Large Indonesian diversified conglomerate with operations across pulp and paper, palm oil, financial services, real estate, and telecommunications. Comparable diversified holding model operating across multiple unrelated sectors within Indonesia, similar in structure to Maesa Group's multi-industry portfolio.
• PT Indofood Sukses Makmur: Major Indonesian diversified food and consumer goods conglomerate with operations across multiple sectors. Comparable to Maesa Group's diversified holding structure operating in Indonesia, with shared pattern of building dominant positions through operational excellence in core businesses.
• PT Astra International: Indonesia's largest diversified conglomerate with operations spanning automotive (including Honda dealerships), financial services, heavy equipment, and agribusiness. Closest large-scale comparable for Maesa Group's diversified holding company structure with Indonesian operating context.
• PT Mayora Indah: Indonesian diversified food and consumer goods manufacturer and distributor with national distribution network and international operations. Comparable Indonesian conglomerate model with operational scale, national distribution, and export ambitions relevant to Maesa Group's portfolio approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maesagroupholding
• LinkedInlinkedin.com/company/maesagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maesa Group