Greenbriar Hills Country Club

Name

Greenbriar Hills Country Club

Legal name

Greenbriar Hills Country Club

Website

https://greenbriarcc.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenbriar Hills Country Club is a private, member-owned, not-for-profit country club in Kirkwood, Missouri, offering an 18-hole championship golf course, tennis, pickleball, aquatics, six dining venues, and event hosting to member families and external event clients in west St. Louis County.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private country club
• Golf course membership
• Club amenities
• Racquet sports facilities
• Event catering services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: The club generates primary revenue through various membership classifications including Resident, Intermediate, Company, and Social memberships. Members pay recurring dues for access to golf, tennis, pickleball, aquatics, dining, and social facilities.
2. Golf Shop Sales: The club owns and operates its own golf shop, offering equipment, apparel, custom fitting services, and club repair. The shop stocks name brand equipment and offers corporate logo orders.
3. Dining Services: Multiple dining venues including the 1937 Room (a-la-carte), Osage family dining, Candlelight Room (formal), Board Room, Garden Terrace, and Patio Bar generate food and beverage revenue from members and their guests.
4. Event Hosting: The club hosts weddings, family occasions, and business meetings. The ballroom accommodates up to 260 guests, and the Director of Catering manages event planning and execution.
5. Guest Fees: Social members and non-members pay guest fees to access club facilities, including limited golf access (3 times per year for Social members).

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Greenbriar Hills Country Club is a private, family-focused country club that provides members with access to an 18-hole championship golf course, tennis and pickleball courts, aquatic facilities, and multiple dining venues. The club generates revenue primarily through recurring membership dues across Resident, Intermediate, Company, and Social classifications, supplemented by golf shop retail, food and beverage service, and hosted events such as weddings and corporate gatherings.

Product overview

Greenbriar Hills Country Club is a private, family-focused country club offering a comprehensive portfolio of recreational amenities centered around an 18-hole championship golf course. The club operates as an integrated lifestyle destination combining golf (course, shop, programs, caddie service), racquet sports (tennis and pickleball), aquatics (pool and swim team), and dining (six distinct venues including 1937 Room, Osage, Candlelight Room, Board Room, Garden Terrace, and Patio Bar). The club supports membership programs for residents, intermediates, companies, and social members, while also providing event and wedding planning services for up to 260 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course

Quantifiable outcome

• 3rd place finish in All Club competition in 2023 (swim team)
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bellerive Country Club: Premier private country club in the St. Louis area and former U.S. Open / PGA Championship host. Comparable to Greenbriar Hills as a top-tier private member-owned club in the same metro competing for the same affluent membership pool.
• St. Louis Country Club: Historic private country club in the St. Louis metro offering golf, tennis, dining, and social amenities. Comparable to Greenbriar Hills as a competing full-service private club with a long-standing member base; the clubhouse manager at Greenbriar previously led beverage programs at St. Louis Country Club.
• Algonquin Golf Club: Private member-owned country club in the St. Louis area with golf and clubhouse amenities. Comparable to Greenbriar Hills as another traditional private club competing for the same metropolitan St. Louis membership pool.
• Westwood Country Club: Private country club in the St. Louis area offering golf, racquet sports, dining, and social amenities. Comparable to Greenbriar Hills as a multi-generational private club with overlapping member demographics and amenity mix.
• Norwood Hills Country Club: Private, member-owned country club in the St. Louis area offering golf, dining, and event facilities. Directly comparable to Greenbriar Hills as a competing private club in the same metro with a similar multi-amenity model; notably, Greenbriar's current GM previously served as GM at Norwood Hills.
• Sunset Country Club: Private member-owned country club in the St. Louis area with golf, dining, and event facilities. Directly comparable to Greenbriar Hills as another family-focused private club competing in the same metro for resident and intermediate members.
• Meadowbrook Country Club: Private country club in the St. Louis area offering golf, dining, and event facilities. Comparable to Greenbriar Hills as a similar suburban private club with comparable amenity tiers and member-owned governance structure.

Regional players

• Boone Valley Golf Club: Private golf club in the St. Louis area with championship golf and clubhouse amenities. Comparable to Greenbriar Hills as a member-owned private club in the broader St. Louis region competing for similar golf-focused members.
• Broadmoor Country Club: Private country club across the Mississippi River in the metro St. Louis area (Illinois side) offering golf, tennis, swimming, and dining. Comparable to Greenbriar Hills as a competing full-service private club serving the same metropolitan area from a different jurisdiction.
• The Club at Old Hawthorne: Private member-owned country club in Columbia, Missouri, offering golf, dining, and event facilities. Comparable to Greenbriar Hills as a similarly structured Mid-Missouri private club; Greenbriar's Director of Catering previously served as Director of Events at Old Hawthorne.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/116231075063882
• LinkedInlinkedin.com/company/greenbriar-hills-country-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbriar Hills Country Club