D.A. Alexander & Company

What D.A. Alexander & Company does

D.A. Alexander & Company, Inc. is a privately held landscaping services contractor headquartered in Livonia, Michigan, founded in 1978. The company delivers a comprehensive suite of outdoor property services to residential, commercial, and municipal clients in southeastern Michigan, including landscape design and installation, hardscape construction (brick pavers, natural stone, fireplaces, fire pits, outdoor kitchens, pergolas), irrigation system design and installation with water conservation focus, lawn fertilization programs, land development (hydro-seeding, soil stabilization, erosion control), and seasonal snow and ice removal.

The company's core technical capabilities rest on industry certifications rather than proprietary technology: it is an ICPI-certified hardscape installer, a Certified Irrigation Contractor, and HLCP-registered compliant for watershed protection. Authorized installer relationships with Hunter and Rain Bird support its irrigation practice. Its service model combines project-based professional services (design/build work with contract values documented in MGIA award categories ranging from $25,000 to $250,000+) with tiered subscription lawn fertilization programs (Premium, Premium Plus, Gold) that generate recurring annual revenue.

Revenue is generated through direct, consultative sales to homeowners and commercial property managers in markets including Ann Arbor, Brighton, Canton, Farmington Hills, Livonia, Novi, Northville, Plymouth, and Bloomfield Hills. Pricing is quote-based with no public rate cards. The company employs 51–100 people and has accumulated multiple Michigan Green Industry Association awards between 2011 and 2019, as well as a 2015 Home Builders Association Subcontractor of the Year designation.

Name

D.A. Alexander & Company

Legal name

D.A. Alexander & Company, Inc.

Website

https://daalexander.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

D.A. Alexander & Company is a privately held, ICPI- and HLCP-certified landscaping contractor in Livonia, Michigan, providing design, installation, hardscape, irrigation, lawn care, and snow removal services to residential, commercial, and municipal clients across southeastern Michigan since 1978.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Services-To Dwellings & Other Buildings (7340), Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization) (HSAIAGAJ), Groundskeeping, Landscaping & Snow/Ice Management (EDALALAB), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

Keywords

• Landscape design services
• Lawn maintenance programs
• Hardscape construction services
• Irrigation system installation
• Snow removal services

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design and Installation Services: Comprehensive landscape design, installation, and renovation services for residential and commercial properties including hardscapes, water features, outdoor living spaces, and property beautification.
2. Lawn Fertilization Programs: 5-step lawn fertilization programs with tiered service levels (Premium, Premium Plus, Gold) providing ongoing lawn care maintenance with weed control, grub prevention, and core aeration services.
3. Land Development Services: Commercial and municipal land development services including hydro-seeding, soil stabilization, erosion control, and site landscape enhancements for new construction projects.
4. Snow Removal Services: Commercial and residential snow removal services for Michigan winters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

D.A. Alexander & Company provides landscape design, installation, hardscape construction, irrigation system installation, lawn fertilization, and snow removal services for residential, commercial, and municipal clients in southeastern Michigan. The company offers a tiered recurring lawn care program (Premium, Premium Plus, Gold) along with one-time design and build services for outdoor living spaces such as patios, fire features, outdoor kitchens, and water features.

Product overview

D.A. Alexander & Company is a landscaping and lawn care service provider offering a comprehensive suite of outdoor property services. The company operates as a unified service portfolio centered around landscape design, installation, and maintenance, with specialized offerings including hardscape construction (brick pavers, fireplaces, fire pits), irrigation systems, land development, and lawn fertilization programs. With over 35 years in the industry, the company provides award-winning landscape design alongside core maintenance services, with the Gold/Premium Plus/Premium lawn fertilization tiers representing their tiered service model for recurring lawn care. The company holds ICPI certification and serves residential and commercial clients across southeastern Michigan communities including Ann Arbor, Livonia, Novi, Canton, and Plymouth.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design and Installation
• Hardscape Services (Brick Pavers and Stone)
• Fireplaces and Fire Pits
• Irrigation Services
• Land Development Services
• Landscape Maintenance
• Lawn Fertilization Programs
• Snow Removal and Chemical Ice Melting
• Outdoor Kitchens and Living Areas
• Water Features
• Pergola Design and Construction
• Deck Design and Installation
• Outdoor Lighting
• Landscape Renovation
• Core Aeration
• Parking Lot Services
• Landscape Supplies

Quantifiable outcome

• Save 30% on water bills with efficient irrigation systems

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Michigan Green Industry Association (MGIA)coreOthersIndustry association membership and certification; multiple award recognition from MGIA; access to industry standards and best practices.
• Healthy Lawn Care Program (HLCP)coreOthersRegistered compliance with HLCP for watershed protection; certified in environmental best practices for lawn care.
• Interlocking Concrete Pavement Institute (ICPI)coreOthersICPI certified contractor for interlocking concrete pavement installation; maintains certification standards for hardscape construction.
• Select Certified Irrigation AssociationcoreOthersDesignated Certified Irrigation Contractor; ongoing certification and training for irrigation system design and installation.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Ruppert Landscape: Mid-Atlantic focused landscape design, build, and maintenance provider. Comparable full-service residential and commercial offering, though operating in a different geography from DA Alexander's Michigan footprint.

Direct peers

• Yellowstone Landscape: Regional commercial landscape maintenance and installation provider. Comparable integrated services including irrigation, hardscape, and seasonal snow/ice management.
• Spring-Green Lawn Care: Midwest-based franchisor offering lawn fertilization, weed control, and tree/shrub care programs on subscription. Comparable recurring lawn-care revenue model targeting residential customers.
• TruGreen: National lawn care company offering fertilization, weed control, and related recurring services. Directly comparable to DA Alexander's tiered Premium/Premium Plus/Gold fertilization subscription programs.
• LandCare: Commercial landscape services provider offering maintenance, design-build, irrigation, and snow removal. Comparable integrated service stack and recurring contract model.
• SavATree: Provider of tree, shrub, and lawn care services including landscape design and installation across the Midwest and East Coast. Overlapping service portfolio and residential/commercial mix make it a close comparable.
• Weed Man USA: Franchise-based lawn care company offering fertilization and weed control subscription programs. Closely comparable recurring residential lawn-care model to DA Alexander's fertilization tiers.
• The Grounds Guys: Neighborly franchise brand offering landscape design, lawn care, and snow removal for residential and commercial customers. Directly comparable integrated service mix and recurring lawn programs.

Broad incumbents

• BrightView Holdings: Largest U.S. commercial landscaping services provider. Comparable as a full-service landscape design, installation, and maintenance operator, though far larger and skewed toward commercial accounts versus DA Alexander's residential tilt.
• Davey Tree Expert Company: Employee-owned provider of tree care, landscape, and environmental services for residential and commercial clients. Comparable full-service outdoor property portfolio with residential and commercial emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DAAlexanderCo
• Facebookfacebook.com/daalexanderco
• Instagraminstagram.com/daalexander_co
• LinkedInlinkedin.com/company/d-a-alexander-company-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D.A. Alexander & Company