GhostBikes

What GhostBikes does

GhostBikes (operating through the legal entity Ghost Worldwide Ltd) is a UK-based direct-to-consumer e-commerce retailer specializing in motorcycle gear, parts, and accessories. Founded in 2004 and headquartered in Preston, the company serves motorcyclists of all experience levels across mainland UK and the Channel Islands through its Shopify-hosted website, ghostbikes.com. The platform functions as a multi-brand storefront distributing products from over 200 motorcycle gear manufacturers including Nitro, Stealth, Agrius, Shox, Airoh, Oxford, Scorpion, Thor, O'Neal, and Alpinestars. The catalog is organized around seven core categories: motorcycle helmets, gloves, boots, clothing, accessories, parts and spares, and ladies-specific gear, with sub-categories spanning full-face, motocross, adventure, trials, touring, cruiser, and urban use cases.

The underlying technology is a standard Shopify-based e-commerce storefront with no proprietary features disclosed. Operational tooling includes a vehicle-specific part finder with a virtual garage that lets customers store vehicle data and surface compatible parts, a "Create Your Kit" custom gear bundler, and standard online retail functionality such as product categorization, brand pages, and sale/clearance sections. There are no APIs, SDKs, integrations, mobile apps, or AI/ML capabilities disclosed.

The business operates a one-time purchase retail model with price points ranging from £3.99 for low-cost accessories to over £100 for premium helmets. Commercial positioning is built around a price-match-plus-25%-extra-savings guarantee, 1-year standard warranty, free delivery above £25, next-day delivery on orders placed before 2pm, and in-store pickup. Financing is offered through Klarna pay-later and 0% interest free credit to reduce upfront-cost friction on higher-ticket items. Marketing is conducted primarily through an owned email newsletter (with a 10% first-order incentive), organic social media presence on Facebook, Instagram, and Twitter, and on-site content. The company is privately held with no external investors, parent company, or venture capital backing identified, and no funding rounds, acquisitions, or leadership changes are disclosed in the source data.

Name

GhostBikes

Legal name

Ghost Worldwide Ltd

Website

https://ghostbikes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GhostBikes is a UK-based direct-to-consumer e-commerce retailer selling motorcycle helmets, clothing, boots, gloves, accessories, and parts from 200+ brands through its Shopify website, serving motorcyclists of all experience levels across mainland UK and the Channel Islands.

Ownership category

akta.pro rank

Product category

Motorcycle Gear Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle gear retail
• Motorcycle helmets
• Motorcycle clothing
• Motocross accessories
• Powersports parts

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail of motorcycle helmets, boots, gloves, clothing, accessories, and parts through e-commerce platform. One-time purchase model with standard pricing and sale/clearance sections. Products are sourced from various branded manufacturers and sold directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GhostBikes is a UK-based online retailer selling motorcycle and motocross gear, including helmets, gloves, boots, clothing, accessories, and parts/spares from over 200 brands. The company operates a Shopify-hosted e-commerce storefront serving individual riders in the UK and Channel Islands, with options for in-store collection at its physical location.

Product overview

GhostBikes is an online motorcycle gear and accessories retailer operating as a Shopify e-commerce platform. The company offers a comprehensive product portfolio organized around seven core categories: Motorcycle Helmets (Full Face, Flip Up Front, Open Face, Convertible, Motocross, Adventure, and Trials), Motorcycle Gloves (Race, Sport, Touring, Motocross, and Cruiser), Motorcycle Boots (Race, Touring, Motocross, Urban, Adventure, and Trials), Motorcycle Clothing (Jackets, Trousers, Motocross Gear, and Casual Wear), Motorcycle Accessories (Armour, Luggage, Security, Electronics, and Maintenance), Parts & Spares (engine, brake, exhaust, and electrical components), and Ladies-specific gear. The company distributes products from over 200 motorcycle gear brands including Nitro, Stealth, Agrius, Shox, Airoh, Oxford, Scorpion, and many others. GhostBikes also offers complementary services including gift cards, a vehicle garage finder for parts compatibility, and a custom kit builder tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Protective headgear for motorcycle, scooter, and motocross riders, sourced from 200+ brands and sold direct to UK consumers.
• Motorcycle Gloves Hand protection for motorcycle, scooter, and motocross riders across multiple brands and riding styles.
• Motorcycle Boots Protective footwear for motorcycle, scooter, and motocross riders, sourced from multiple brands.
• Motorcycle Clothing Apparel designed for motorcycle riding, including jackets, trousers, suits, and base layers across multiple brands.
• Motorcycle Accessories Non-protective add-ons for motorcycles and riders, including luggage, security devices, and maintenance items.
• Motorcycle Parts and Spares Replacement and upgrade parts for motorcycles, serving riders needing to repair or modify their bikes.

Quantifiable outcome

• Next-day delivery on orders placed before 2pm
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GhostBikes
• Facebookfacebook.com/GH0STBIKES
• Instagraminstagram.com/ghostbikes
• LinkedInlinkedin.com/company/ghostbikes-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GhostBikes