Vizup
VizUp is a Vancouver-based private software company that develops desktop polygon reduction tools for optimizing 3D models used by game developers, architects, industrial designers, and CAD/CAM/CAE professionals. It sells three perpetual-license editions priced from $149 to $1,495 globally.
- Company typePrivate
- Founded2002
- HeadquartersCambridge, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Vizup does
VizUp is a Vancouver, Canada-based private software company founded in 2002 that specializes in polygon reduction algorithms for 3D model optimization and CAD/CAM/CAE visualization. The company's flagship product, VizUp, is a desktop application offered in three tiers — Standard, Professional, and Ultimate — that automatically reduces polygon counts in complex 3D models while preserving visual quality, enabling use cases in virtual reality, real-time visualization, web-based 3D publishing, and Level-of-Details (LOD) generation for games. The core technology has roots in Finite Elements Method (FEM) mesh generation from the late 1980s and uses proprietary algorithms including AI-driven automatic parameter selection and simultaneous multi-ratio compression. VizUp employs a perpetual one-time license model priced at $149-$1,495 depending on edition and license type (Home vs. Business), and distributes through direct online sales supplemented by a multi-tier partner ecosystem of OEM vendors, resellers, consultants, and web affiliates. The customer base spans game developers, architects, 3D designers, and industrial/CAD users across more than 14 countries, with notable reference customers including Raytheon, Naval Research Laboratory, DaimlerChrysler, EADS, Adidas, and several universities. The company operates with 1-10 employees and has not released a major product update since VizUp 3.3.7 in April 2009.
Vizup firmographics
Firmographics- Name
- Vizup
- Legal name
- VizUp, Inc.
- Website
- http://vizup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VizUp is a Vancouver-based private software company that develops desktop polygon reduction tools for optimizing 3D models used by game developers, architects, industrial designers, and CAD/CAM/CAE professionals. It sells three perpetual-license editions priced from $149 to $1,495 globally.
- Ownership category
- akta.pro rank
Vizup industry classification
Industry- Product category
- 3D Graphics Software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- 3D Design & CAD for Additive Manufacturing (IMAAACAA)
- akta.pro secondary industry
- Virtual Production Production Management & Collaboration Tools (MPAHADAK)
Keywords
Where Vizup is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vizup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: VizUp generates revenue through sale of software licenses across three product tiers (Standard, Professional, Ultimate) with two license types: Home License for non-commercial use and Business License for corporate, government, or business environments. Licensing is perpetual (one-time purchase) rather than subscription-based.
- Affiliate Referrals: VizUp operates an affiliate program where web affiliates earn commission on sales generated through their referral links. A cookie-based tracking system credits affiliates when customers purchase after following their affiliate links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VizUp Standard - Entry-level polygon reduction for game developers, architects, and 3D designers |
| One time/ perpetual license | Pay-as-you-go | VizUp Professional - Mid-tier with enhanced optimization algorithm and basic functionalities |
| One time/ perpetual license | Pay-as-you-go | VizUp Ultimate - Commercial-grade for professional studios with finest quality optimization |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Vizup product offering
Product offeringCore offering
VizUp develops and sells polygon reduction desktop software that automatically reduces the polygon count of complex 3D models while preserving visual quality. The software uses artificial intelligence to select compression parameters without manual intervention, supports Level-of-Details (LOD) generation, texture coordinate preservation, and batch processing. It is sold across three perpetual-license tiers (Standard, Professional, Ultimate) for both individual/non-commercial and business/government use, targeting game developers, architects, 3D designers, and professional design studios.
Product overview
VizUp is a desktop polygon reduction software tool that comes in three editions: Standard, Professional, and Ultimate. All editions perform automatic 3D model optimization by reducing polygon count while preserving visual quality. Standard is designed for individual game developers, architects, and 3D designers. Professional adds advanced compression ratio comparison features. Ultimate targets commercial studios requiring the highest quality reduction comparable to manual designer work, plus batch processing capabilities for enterprise workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- VizUp Standard Entry-level edition of VizUp polygon reduction software designed for game developers, architects, and 3D designers. Provides automatic polygon reduction with a 'Fast reduction' mode and minimal learning curve, allowing one-click model optimization for real-time visualization, gaming, and web publishing.
- VizUp Professional Mid-tier edition of VizUp with basic optimization functionalities including AI-driven automatic selection of compression parameters, simultaneous display of results across all compression ratios, and retention of texture coordinate fidelity during reduction.
- VizUp Ultimate Commercial-grade top-tier edition of VizUp offering the finest quality optimization comparable to manual designer work. Includes the exclusive 'Quality reduction' mode for best visual fidelity retention and Batch mode reduction for processing large numbers of files in specified folders. Optimized for large CAD/CAM/CAE-converted models and industrial or architectural real-time presentations.
Quantifiable outcome
- One example showed reduction from 617KB VRML model to 115KB with minimal visual difference
- +1 more outcomes
Companies that use Vizup
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Vizup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Vizup partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- OEM Technology VendorsminorTechnology vendors seeking to combine their technology with VizUp optimization software. Partners embed or white-label VizUp polygon reduction capabilities into their own products or technology stacks.
- ResellersminorIndividuals or private companies who resell VizUp software directly to end-users. Part of VizUp's channel distribution strategy to expand market reach.
- ConsultantsminorProfessionals and consultants who benefit from VizUp's partner program including member-only services and a 20% discount on VizUp purchases.
- Web AffiliatesminorWebsite owners, newsletter operators, and bloggers who earn commission by promoting VizUp products through affiliate links. Commission credited via cookie-based tracking active for one year.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Vizup competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vizup social profiles
Digital presenceVizup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vizup leadership team
Management profileNumber of profiles
Vizup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vizup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vizup
What does Vizup do?
VizUp develops and sells polygon reduction desktop software that automatically reduces the polygon count of complex 3D models while preserving visual quality. The software uses artificial intelligence to select compression parameters without manual intervention, supports Level-of-Details (LOD) generation, texture coordinate preservation, and batch processing. It is sold across three perpetual-license tiers (Standard, Professional, Ultimate) for both individual/non-commercial and business/government use, targeting game developers, architects, 3D designers, and professional design studios.
Is Vizup a public or private company?
Vizup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vizup founded?
Vizup was founded in 2002. It employs 1 to 10 people.
Where is Vizup based?
Vizup is headquartered in Cambridge, United States, in the North America region.
How does Vizup make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are affiliate Referrals.
Does Vizup have an API?
No public API is recorded for Vizup.
What industry is Vizup in?
Vizup's product category is 3D Graphics Software. Its primary akta.pro industry code is IMAAACAA, 3D Design & CAD for Additive Manufacturing, with a secondary code of MPAHADAK, Virtual Production Production Management & Collaboration Tools. Its NAICS code is 513210 and its SIC code is 7372.