Montana Regional MLS

What Montana Regional MLS does

Montana Regional MLS is a private, for-profit Multiple Listing Service (MLS) operator headquartered in Missoula, Montana, that provides real estate listing services to real estate professionals conducting property transactions across the state of Montana. The company operates under REALTOR ethics standards, implying alignment with the National Association of Realtors governance framework that governs the conduct and data-sharing rules of licensed MLS participants in the United States. Its digital platform is centered on the 406mls.com website, which serves as the primary interface for property listings accessible to subscribing members.

The company functions as regional real estate infrastructure, aggregating and distributing property listing data to its member brokerages and agents — the standard operating model for U.S. MLS organizations. Its customer base is therefore composed of licensed real estate professionals and brokerages operating in Montana, rather than end-buyers or end-sellers directly. With a headcount of 11-50 employees, the company sits at the smaller end of the U.S. MLS landscape, consistent with a single-state regional operator.

The business model is presumed to follow the conventional MLS revenue mechanics of subscriber dues paid by member brokerages and per-seat or per-agent fees, though no pricing, dues schedule, or membership count data is disclosed in the available source material. The company's product surface, technology stack, AI/ML capabilities, integrations, and competitive positioning are not described in the available data — the company's own webpage returned only a verification/loading screen during data collection, representing a material evidence gap for deeper analytical assessment.

Name

Montana Regional MLS

Website

https://www.406mls.com

Company type

Private

Headcount range

11–50 employees

Short description

Montana Regional MLS is a private Missoula-based Multiple Listing Service providing real estate listing infrastructure to licensed Montana real estate professionals and brokerages under REALTOR ethics standards.

Ownership category

akta.pro rank

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Core offering

Montana Regional MLS operates a regional Multiple Listing Service (MLS) that provides real estate listing services for property transactions in Montana. The platform serves real estate professionals who adhere to REALTOR ethics standards, functioning as the centralized data backbone for residential and other property listings across the state. Members access and contribute property listing data through the online MLS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Montana Regional MLS Listing Service A regional Multiple Listing Service (MLS) platform that provides real estate listing services for property transactions in Montana. Serves real estate professionals (brokerages and agents) who adhere to REALTOR ethics standards, functioning as the centralized data backbone for property listings across the state.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Bright MLS: Regional Multiple Listing Service covering a multi-state Mid-Atlantic footprint. Direct competitor because both are regional MLSs serving REALTOR subscribers with listing data, IDX, and broker tools.
• Stellar MLS: Regional MLS covering much of Florida and adjacent states. Closely comparable business model — regional listing service for REALTOR members with data licensing and broker software products.
• California Regional MLS (CRMLS): Largest regional MLS in the U.S., serving brokers across California. Same core service (regional listing database for REALTOR members) but at significantly greater scale; useful benchmark for product scope.
• Heartland MLS: Regional MLS serving Kansas and Missouri. Comparable mid-size regional MLS business, providing listing services, MLS-Touch apps, and broker data products to member subscribers.
• Northwest MLS (NWMLS): Regional MLS covering Washington and parts of Oregon and Idaho — geographically adjacent to Montana. Direct peer as another Pacific Northwest regional MLS with shared broker customer base.

Broad incumbents

• Zillow Group: National real estate platform that consumes MLS listing data to power consumer search. Comparable because it defines the end-user experience for the listing data Montana Regional MLS produces, and shapes subscriber expectations.
• Realtor.com (Move, Inc.): National real estate portal operated by Move/Realtor.com. Adjacent incumbent that redistributes MLS listing feeds to consumers and competes for agent advertising spend that regional MLSs also tap into.
• CoStar Group: Large commercial and residential real estate data and analytics provider. Comparable as a data licensing counterparty and competitor for MLS-adjacent market intelligence products.
• Redfin: National brokerage and portal that integrates MLS listing data into its consumer search and brokerage services. Comparable as a consumer-facing channel built on top of the same MLS data.
• Paragon MLS (Black Knight / ICE): MLS platform vendor widely used by regional MLSs. Comparable as the underlying technology stack many regional MLSs (potentially including this one) license to deliver listing services to subscribers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana Regional MLS